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Gender roles and stereotypes have slowly started to change in society within the past few decades. These changes occur mostly in communication, but more specifically during social interactions.[154] The ways people communicate and socialize have also started to change alongside advancement in technology. One of the biggest reasons for this change is due to social media.

Social media play a big role when it comes to communication between genders. Therefore, it's important to understand how gender stereotypes develop during online interactions. Research in the 1990s suggested that different genders display certain traits such as being active, attractive, dependent, dominant, independent, sentimental, sexy, and submissive when it comes to online interaction.[155] Even though these traits continue to be displayed through gender stereotypes, recent studies show that this isn't necessarily the case anymore.[156]

According to recent research, gender plays a strong role in structuring our social lives, especially since society assigns and creates “male” and “female” categories.[157] Until society can learn to treasure the similarities between gender rather than the differences, we will never truly be equal, which is a problem.[158] Social media helps create more equality, because every individual is able to express him or herself however they like. Every individual also has the right to express their opinion, even though some might disagree, but it still gives each gender an equal amount of power to be heard. [159]

References

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Clipson, T. W., Wilson, S. A., & DuFrene, D. D. (2012). The Social Networking Arena: Battle of the Sexes. Business Communication Quarterly, 75(1), 64-67. doi:10.1177/1080569911423961

Cohen, E. L. (2010). Expectancy Violations in Relationships with Friends and Media Figures. Communication Research Reports, 27(2), 97-111. doi:10.1080/08824091003737836

der de Ridder, S., & van Bauwel, S. (2015). Youth and intimate media cultures: Gender, sexuality, relationships, and desire as storytelling practices in social networking sites. Communications: The European Journal Of Communication Research, 40(3), 319-340. doi:10.1515/commun-2015-0012

Fox, J., & Anderegg, C. (2014). Romantic Relationship Stages and Social Networking Sites: Uncertainty Reduction Strategies and Perceived Relational Norms on Facebook. Cyberpsychology, Behavior & Social Networking, 17(11), 685-691. doi:10.1089/cyber.2014.0232

Fox, J., & Warber, K. M. (2015). Queer Identity Management and Political Self-Expression on Social Networking Sites: A Co-Cultural Approach to the Spiral of Silence. Journal Of Communication, 65(1), 79-100. doi:10.1111/jcom.12137

Jordan-Jackson, F. F., Lin, Y., Rancer, A. S., & Infante, D. A. (2008). Perceptions of Males and Females' Use of Aggressive Affirming and Nonaffirming Messages in an Interpersonal Dispute: You've Come a Long Way Baby?. Western Journal Of Communication, 72(3), 239-258. doi:10.1080/10570310802210122

Narayana, U. r. (2015). Mainstreaming Women in News- Myth or Reality. Global Media Journal: Pakistan Edition, 8(1), 64-70.

Sung, K., & Kim, S. (2014). I Want to Be Your Friend: The Effects of Organizations’ Interpersonal Approaches on Social Networking Sites. Journal Of Public Relations Research, 26(3), 235-255. doi:10.1080/1062726X.2014.908718

Tortajada, I., Araüna, N., & Martínez, I. J. (2013). Advertising Stereotypes and Gender Representation in Social Networking Sites. Comunicar, 21(41), 177-186. doi:10.3916/C41-2013-17