User:Spaceenjoyer/Makoto Saitō (designer)
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[edit]Saitō was born in Fukuoka, Japan. He attended Kokura technical high school and started his career after he graduated. His early work as a printmaker was successful, shown internationally, and is part of the collection of the Museum of Modern Art in New York. Saitō worked from 1974 to 1980 at Nippon Design Center before starting his own firm, Makoto Saitō Design. During his time at Nippon Design, he focused mainly on commercial work, where he wanted the poster to reach as many people as possible. His posters are typified by text-free imagery in dense inks printed on thick, high quality papers. His wide-ranging creative activities explore perpetual theme of “seeing.”Makoto Saito has worked as a commercial art director, creative director, product designer and film-maker, as well as a graphic designer, but he uses the poster as his signature medium. His experimental and provocative images challenge every expectation of the format and have made him one of the most important and influential figures in poster design of the past twenty years.
References
[edit]Kubasiewicz, Jan, et al. “Feature: Reputations: Makoto Saito.” Eye Magazine, www.eyemagazine.com/feature/article/reputations-makoto-saito. Accessed 29 Nov. 2023.