User:Snapperdoctor/sandbox

stack pf url's for the bob stanford article

Bob Stanford (neé Robert Edward Stamets 1908 – 2001) was co-founder of The Stanford Agency,7-Eleven’s in-house ad agency, in 1954 along with Howard Green. OH THANK HEAVEN FOR 50 WONDERFUL YEARS: The Story Of The Southland Corporation, Alan Liles, The Southland Corporation, 1977, Pg. 159

The Agency helped build 7-Eleven from 300 stores in 1951 to the world’s leading convenience store chain with more than 7,000 stores at the time of Stanford’s retirement in 1983. Profile: Bob Stanford His Life And Times, Al Harting, Dallas Parkway Magazine, 1983, Pgs. 52-55

The Stanford Agency coined the theme line “Oh Thank Heaven for 7-Eleven”, https://www.calkain.com/oh-thank-heaven-7-eleven/

named and embedded the “cultural icon“ Slurpee”, https://www.newsweek.com/origin-7-eleven-slurpee-goes-back-world-war-ii-veteran-1018006 https://www.convenience.org/Media/NACS-Magazine/2011/December2011/Cover_Story

created the Pepsi Challenge, Corporate Cultures And Global Brands, Albrecht Rothacher, World Scientific Publishers, 2004 ISBN 9812388567 9789812388568 Pg. 82-83 [In 1975] “Bob Stanford who had discovered that Pepsi had beaten Coke in taste-tests while promoting a 7-Eleven generic cola suggested …a virtually taboo approach since taste-tests were considered ‘unsportsmanlike’.”

conducted the first “cause marketing” advertising campaign which helped save the Bald Eagle, http://content.time.com/time/magazine/article/0,9171,908653,00.html https://en.wikipedia.org/wiki/Karl_E._Mundt_National_Wildlife_Refuge

and won hundreds of industry awards over the decades.