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Marxent Labs
IndustryTechnology, Software, Retail Technology, Live Events & Event Marketing
FoundedDayton, Ohio, United States, (2011)
Headquarters
Area served
Worldwide
Key people
Beck Besecker, CEO
Number of employees
25[1]
Websitewww.marxentlabs.com

Marxent Labs is an augmented reality company based in Dayton, Ohio.[2] Its patented D'Fusion[3] technology "integrates real time interactive 3D graphics into a live video stream."[4] The company maintains offices in Europe, North America, and Asia. Total Immersion supports the world's largest augmented reality partner network, with over 130 solution providers.[5]

History

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Total Immersion was founded in 1999 in Aubervilliers, France by current CEO, Bruno Uzzan, and former general director Valentin Lefèvre. Their current headquarters are now in Suresnes, France. As the company grew, Total Immersion branched to the United States with their first international office being in San Francisco. After settling their American branch closer to clientele in Los Angeles,[6] they now have offices in London, Hong Kong, and Tokyo with over 90 employees[7] in their 5 international offices. Now with 130 partners around the world, the D’Fusion Suite Software created by Total Immersion is run by over 6,000 developers.[8]

The Augmented Reality symbol created for the entire community of AR users

Products

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TryLive: The first of its kind “virtual dressing room” is a revolutionary e-commerce and marketing tool created by Total Immersion. TryLive is a multifaceted Augmented Reality solution created for apparel companies to offer their products to “try-on” virtually through digitally integrated software. This breakthrough consists of multiple aspects to virtually demonstrate how a product looks and moves on without it physically present. By simply presenting oneself in front of a “web camera”, whether on a computer, a tablet, a digital screen, or even a smart phone the screen will presents an image of the user “wearing” the product in real time. The TryLive application has been tailored to virtually project glasses (fashion and prescription frames), shoes, watches, jewelry, furniture, headphones, and all types of clothes.[9]

D’Fusion: The platform used to create personalized Augmented Reality commercial solutions is the D’Fusion Suite established by Total Immersion. It is a multifaceted platform available to design Augmented Reality projects for mobile, web based and professional applications such as industrial, on-stage events and public presentations. The design tool called D’Fusion Studio is offered on their website as a free download to promote the creation of Augmented Reality experiences.[10]

Press

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Community: In June 2010 it was announced at the very first Augmented Reality convention ever held, that Total Immersion had created a community logo in attempt to urge a creation of shared standards and a communications framework. This collective, participative process was aimed at advancing uniformity and organization in the world of Augmented Reality users so that the technological community and new members could recognize the logo immediately.[11]

Awards

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2012:

  • Phénix Bronze Award, by the Union of Announcers for the Volkswagen Augmented Reality Application[12]

2011:

  • “Best Use of Print”, Bronze Award for Scirroco Cup Campaign, Ogilvy Beijing for Volkswagen at Media Lions Cannes Film Festival[13]


2010:

  • "Best Brand Campaign" at MITX Interactive Awards, “Most Engaging” and SIA Innovator Award for the Olympus PEN Augmented Reality

Experience (Mullen), Category: Bleeding Edge Media[14]

  • Silver Award for Statoil Event, Presented by Jack Morton Experiential Digital Events IVCA Awards[15]
  • "Best Technological Innovation in e-marketing" & "Best Augmented Reality Application Award" at Mobile Video Days Awards[16]


2009:

  • “Best Web Based Augmented Reality Demo” & “Best Innovative Cultural Product” of 2009, Awarded by Augmented Planet for Dokeo Augmented Reality Children’s Encyclopedia[17]

Projects

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Total Immersion has accomplished personalized augmented reality projects for the following notable clients:[18]

References

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  1. ^ Dean Takahashi, “Total Immersion shows off cool new augmented reality game platform”, “Games Beat”, February 27, 2012
  2. ^ "Total Immersion Private Company Information". Retrieved 2010-12-28.
  3. ^ "Total Immersion LinkedIn Company Profile: Overview". Retrieved 2010-12-28.
  4. ^ Sterling, Bruce (15 September 2009). "Augmented Reality: an actual AR business announcement". Wired.com. Retrieved 26 January 2011.
  5. ^ "Adobe MAX 2010". Retrieved 2010-12-28.
  6. ^ Bejamin F. Kuo, Interview with Bruno Uzzan, CEO of Total Immersion, “SocalTech.com” October 29, 2008
  7. ^ Dean Takahashi, “Total Immersion shows off cool new augmented reality game platform”, “Games Beat”, February 27, 2012
  8. ^ Dean Takahashi, “Total Immersion shows off cool new augmented reality game platform”, “Games Beat”, February 27, 2012
  9. ^ "Total Immersion Launches TryLive™, an Augmented Reality E-Commerce Platform that Increases Traffic and Conversion Rates While Reducing Returns", Business Wire, June 14, 2011
  10. ^ [1]
  11. ^ "Total Immersion Calls on Industry to Embrace Standards in AR, Unveils AR+ Logo to Provide Clear Identity for AR Solutions", t-immersion blog, June 3, 2010
  12. ^ Nicolas Bapst,"Volkswagen Augmented Reality Experience Awarded""Total Immersion Blog", April 3, 2012]
  13. ^ [2]
  14. ^ Rodney H. Brown, "MITX awards turns 15 and SapientNitro smiles at its big wins", "Mass High Tech", November 19, 2010
  15. ^ [3]
  16. ^ "Total Immersion won a Mobile Video Days Award in category Best Augmented Reality Application", Total Immersion Blog, January 28, 2010
  17. ^ "Total Immersion and Nathan Awarded as Best Innovative Cultural Product 2009 for Dokeo AR Kid Encyclopedia by LSA Magazine", Total Immersion Blog, December 10, 2009
  18. ^ [4]
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Category:Augmented reality Category:Software companies of France Category:Advergaming

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