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Venus Cow is a new kind of British brand, a fashion company and social enterprise based in Leicestershire. UK. [1] The name Venus Cow means or is a metonym for beautiful woman. The original Venus Cow is British business women, author,[2] and [3] TV budget lifestyle expert, lifecoach and creator of the PBL, perfect black leggings [4] Shirley Yanez, who after losing several million pounds in 2000 on the stock market and becoming homeless in Los Angeles, underwent a life changing near death experience.[5] Living many miles from home, having lost everything materially she suffered a near fatal heart attack. This became the catalyst for her complete reinvention and personal metamorphosis from a person driven by money to a Venus Cow, driven by purpose. She devised this experiment to discover if her thinking and behaviour could be the reason she wasn't happy. Shirley Yanez has built her manufacturing business, [6] with the help of free tools on the internet like Amazon Kindle to publish her books, GBBO, Get British Business Online for a free for two years website and an angel investor, from being on the dole and is committed to sharing her insight for free, helping others change the way they think in order to guide them to happiness without money. Since returning to the UK in 2005, Shirley has worked without pay as a Budget Lifestyle Expert on Channel 5's Trisha Goddard show, has been featured in several television documentaries, [7] and is a keynote speaker and regular contributor on BBC radio.[8] Venus Cows care about themselves first, committing time every day to meditation and moderate exercise to induce natural feelings of wellbeing, in turn making them more positive and productive in and for society. They focus mentally on their needs not their wants and work for purpose and fun before money. They desire to be the best they can be, physically and mentally in order to be happy without money, nurturing their skills and talent for good. They care about remaining youthful, vital and in control of their actions so do not drink alcohol, take drugs, smoke or eat meat. They also forego caffeine, black tea (replacing with herb tea), coffee, fizzy drinks and milk chocolate and only have sex within a committed, monogamous relationship.[9] Venus Cow is not just a company but part of a growing third sector helping people to recognise a non materialistic and purpose driven lifestyle is the key to health, wealth and ultimate happiness, understanding everything of real value cannot be purchased and talents or gifts when shared freely naturally reproduce and manifest in other ways. Many well known phrases support this idea. You get out what you put in. What goes around comes around. As you sow, so shall you reap. Venus Cows are not complicit or afraid. When they see something unfair, unjust or untrue they work towards speaking up, modelling positive behaviour for change. Venus Cows nurture the environment, endeavour not to over consume or lie, love and respect nature and give their time generously to help others. Venus Cow is a growing movement of empowered women.[10] They use swapping and styling parties to, get a new look without spending a penny and in doing so make a positive step to reducing textile waste going to landfill.[11] It is also a link/banner free subscription, "Big Society" website,[12] developed with the help of De Montfort University, Leicester, in order to share her insight and experience and give the life coaching tools needed for free for anyone to reach their goals and achieve personal success and happiness in private. Shirley Yanez wanted to prove by working at what she loves and giving back at the same time it was possible to become successful again and re emerge as a new woman. [13] [14]

Venus Cow is not affiliated with any other group and all insight is based entirely on truth and common sense.[15] e.g. Eat more than you need and you will get fat. Increase your sexual exposure and you increase your risk of exposure to disease. Any similarity to other groups or religious affiliations is purely coincidental. STM (talk) 13:05, 29 November 2011 (UTC)

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