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Ruinz Ason | |
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Birth name | Reuben Johnson |
Origin | Lewisham, London, England |
Genres | British hip hop |
Occupation | Rapper |
Instrument(s) | Vocals, Drums, Piano, Bass guitar |
Years active | 2006–present |
Labels | A hero And A villain Music |
Website | Ruinz' MySpace page |
Biography
[edit]After increasing interest and positive reviews for his debut CD ‘A Hero And A Villain VOL.1’ and the 2009 Mixtape ‘Street Magic VOL.1’, the self proclaimed hero and a villain (Ruinz Ason) once again joins forces with his younger sibling/producer J-Flames to ignite the ears of listeners with a colourful epic movie adventure entitled “Hoodstarz and Villains”.
The album is presented by American DJ Technic also known as Zackery Walls, known for his popular weekly podcasts entitled “Hoodstarz.” He currently hosts a show along side legendary DJ Funk Master Flex on New York’s Hot 97 Radio station; DJ Technic, Ruinz Ason And J-Flames collate extensively to bring us “Hoodstarz And Villainz” which also features guest appearances from Kay Young, Scarz and the US rapper Chief Wakil. It includes the popular tracks ‘Call Me Ruinz Ason’ which received a high appraisal plus extensive play time on Choice FM & 1xtra, and the club banger ‘Hello London’ which was featured and released on popular US music website rnbexclusive.com with downloads exceeding 2,000.
Born and bread in South-East London, Ruinz Ason ,currently 24, began rapping, writing and performing from the age of 11. An interesting fact about Ruinz is that he didn’t begin his career by battling other rappers or writing 16 bar verses but instead chose to write full-length songs around subjects that were based on stories and concepts, something more commonly associated with singers more so than rappers. With his love for performing and a distinctive energetic stage presence, Ruinz has supported UK acts such as Ms Dynamite, Nathan, Donaeo and more. He names artists ranging from Prince, Van Hunt and Cold Play to Common, Fugees and OutKast as some of the people that have inspired his music.
The Album features all original music and focuses heavily on epic production and songs with strong concepts and memorable hooks. The sound across the album maintains a broad solid structure with J Flames frequently creating unique blends of sounds and samples, effortlessly fusing Hip Hop beats with various musical genres as vast as Classical and Jazz to Electro and Big Band sounds. This together with Ruinz Ason’s Unique Voice, flow, witty character and ability to create songs around different concepts, creates the well-balanced musical adventure that is “Hoodstarz And Villains”.
Album review
[edit]DJ TECHNIC & RUINZ ASON ‘Hoodstarz & Villains’ (Produced by J-Flames)
This is a big mixtape that I’ve been jamming hard since I had it earlier in the week. I must admit that lately I have been getting bored of UK acts as they seem to be all losing their essence of Hip-Hop, but with Ruinz Ason’s new street album ticks all the boxes for me! The production from J-Flames is outstanding and will appeal to anyone who likes that Swiss Beats or old school Kayne West sound. The word that came into my mind when I jammed it was ‘Fruity’ (lol)! Its got energy and a vibe that I really like. Standout tracks include the massive opening track ‘Call Me Ruinz Ason’ which injects some great brass and orchestral vibes over an up-tempo beat. Lyrically Ruinz Ason shows that he has his wordplay on lock as well as having some sick metaphors. Stateside ‘DJ Technic’ must have been buzzing when he heard his name drop in the hook! Other killer tracks for me included the deeper ‘Hello London’ which has a massive club feel with its guest verse from US rapper Chief Waki and something I feel could be a big single. I also love the huge collaboration with one of other favourite new talents Phoenix Da Icefire entitled ‘Illuminati’. This is a deep track and shows a different side to Ruinz. What I liked about this mixtape was that it didn’t just use J. Armz instrumentals; it came with original production and came with some effort. In fact this is a street album not even a mixtape and this is without a doubt one of my favourite releases from a UK act in 2010 so far. More please…
Review by Jonathon Miles for HHBRADIO.COM
Albums
[edit]- Hoodstarz And Villains (25 May 2010)
Mixtapes
[edit]- A Hero And A Villain vol.1
- Street Magic vol.1
References
[edit]- Johnathan Miles (2010). "HHBRADIO.COM", http://www.hhbradio.com/details_review.php?revwid=266
- Tricksta (2010). Raggo magazine, http://www.ragomagazine.com/news/ruinz-drops-new-street-album-and-video.html.