User:Sabilla27/Usuario:Sabilla27/Metricool

Metricool
	File:Metricool Report.png
Type of site	Social Media Manager
Available in	English, French, German, Spanish
Owner	Metricool Software SL
URL	Metricool.com
Users	2.000.000 (April 2024)

Metricool
Type of site	Social Media Manager
Available in	English, French, German, Spanish
Owner	Metricool Software SL
URL	Metricool.com
Users	2.000.000 (April 2024)

Metricool is a comprehensive tool for managing social media and online advertising, accessible on both web and mobile platforms like iPad, iPhone, iPod Touch, BlackBerry, and Android. It is widely used by social media managers, agencies, and freelancers to oversee social networks and online ads. Founded in 2014 by Juan Pablo Tejela and Laura Montells, Metricool is based in Spain and boasts over 2,000,000 users across 120 countries.

Metricool enables users to manage various social networks, including Facebook, Twitter, LinkedIn, Pinterest, Google Maps, Instagram, TikTok, and Google Ads, from a single platform. As an official Google partner, Metricool offers features such as evolution metrics, social media planning, automatic performance reports, and the ability to create advertising campaigns directly through the platform.

History

Metricool originated from the founders' frustration with the lack of web analytics services for blogs. Juan Pablo and Laura used their programming expertise to create Bloggerespacio in 2014, aimed at providing bloggers with metrics and analysis related to social networks. It is headquartered in Spain and has over 500,000 users in 120 countries. This website was dedicated to providing bloggers with metrics and analysis of their readers and their posts in relation to social networks.

Initially free, the tool evolved into a premium version due to demand for more online analysis, eventually expanding to cover all social networks. Metricool officially launched as a social media and online advertising management platform in January 2015 and has since grown in 120 countries.

Features

Metricool is a platform that serves as a single operations center, allowing you to manage the main social networks and online ads of a brand or company. Its main features include:

Social Media Analytics: Helps users manage and understand their activity on major social networks. It allows users to have all their metrics in one place, for easy organization and data analysis.

Competitor Analysis: Offers insights into competitors' social media strategies, to make informed decisions about their own.
Reports: Generates instant, personalized, and easy-to-understand social media reports to share with clients or team members.
Looker Studio Connector: Provides data organized by brands and social networks, which can be cross-referenced with other sources for a complete view of your online presence.
Hashtag Tracker: Measures the impact of hashtags and keywords on social networks and tracks audience behavior.
Planner: Allows users to plan and schedule posts on major social networks, knowing the best times to publish on each platform.
Approval System: Enables clients to automatically approve content plans from Metricool before publication.
Smartlink: Converts the 'link in bio' into a unique link leading to a landing page containing all the links chosen and customized by the user.
Artificial Intelligence Assistant: Users can input the type of text they want to accompany their social media posts, and Metricool generates content catered to different platforms and the brand’s voice.
Google Chrome Extension: Facilitates the scheduling of social media content with a click while browsing.
Inbox: Provides an inbox for private messages received on connected social networks. Users can reply to and manage messages without leaving the tool.
Ad Management: Users can manage, optimize, and achieve better results with their Google Ads and Facebook Ads campaigns

Awards

Metricool won the Product Hackers Awards 2020 for Best Digital Product of 2019..^[2]

Clients

Since 2014, the number of registered Metricool users has grown exponentially, reaching nearly 2 million users by the end of 2023. These figures include not only individuals, freelancers, and marketing agencies but also international companies from all sectors, well-known brands such as Starbucks, Movistar, Aliexpress, Forbes, Parfois, Cirque du Soleil, Sony Music, Peugeot, FC Barcelona, McDonald’s, and even non-governmental organizations like UNICEF.

Studies

Metricool is known for its annual studies on social media usage by professionals and brands, providing valuable insights for marketers and agencies.

Some of the latest studies conducted by Metricool include:

Social Media Study 2024: Based on the analysis of 10.766.228 of videos of YouTube/Youtube, 1.122.168 of videos of TikTok, 15.365.252 of publications of Instagram, 6.653.234 publications of Facebook, 30.655 videos of Twitch, 207.493 of posts in Google Business Profile, 465.088 publications in Linkedin, 332.393 posts of Pinterest and 2.063.610 of posts in X.

Studio Facebook Ads 2024: Based on the analysis of 211.929 campaigns, in which they have invested a total of 34.192.542,045 $, during 60 days, among 1 January and on 29 February 2024.
Studio Microvideos 2024: Based on the analysis of 47.648 canals of YouTube/Youtube, 61.616 accounts of TikTok, 232.385 accounts of company of Instagram and 143.143 pages fan of Facebook.
Studio Instagram 2023: Based on the analysis of 316.394 accounts of Instagram professional, 2.518.408 posts, 9.419.426 stories and 1.068.716 Reels.
Studio TikTok 2023: Based on a total of 3.422.461 videos of 85.261 accounts [personal and business] during a period of 180 days.

Additionally, as a tool specializing in social media analytics, Metricool frequently creates and updates studies and rankings related to the use of hashtags on some of these platforms:

Most Popular Hashtags Study on Instagram: Conducted with a sample of 28 million hashtags across 14 themes (pets, art, beauty, fitness, food, photography, humor, Instagram, lifestyle, fashion, nature, travel, and music).
Most Viral Hashtags Study on TikTok: Compilation of TikTok hashtags measured by the number of views.

Partnerships

Metricool partners with other applications and companies. Notably, it is an official Google partner and also partners with Wordpress, Facebook Twitter, Linkedin, IFTTT, iOS, and Android.

References

External links

^ "Metricool.com - Traffic Details from Alexa". Alexa Internet. Archived from the original on 30 December 2018. Retrieved 10 March 2019. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
^ María, Ana. "Las claves de Metricool para triunfar con el dinero mínimo". La Nueva España. Retrieved 17 de marzo de 2020. {{cite web}}: Check date values in: |access-date= (help)
^ "Metricool.com - Traffic Details from Alexa". Alexa Internet. Archived from the original on 30 December 2018. Retrieved 10 March 2019. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)

[1] "Metricool.com - Traffic Details from Alexa". Alexa Internet. Archived from the original on 30 December 2018. Retrieved 10 March 2019. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)

[2] María, Ana. "Las claves de Metricool para triunfar con el dinero mínimo". La Nueva España. Retrieved 17 de marzo de 2020. {{cite web}}: Check date values in: |access-date= (help)

[3] "Metricool.com - Traffic Details from Alexa". Alexa Internet. Archived from the original on 30 December 2018. Retrieved 10 March 2019. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)

[2]