User:Rubyp18/Direct digital marketing

Direct digital marketing is a marketing method that uses such things as a consumer’s postal address to send advertisements and other forms of communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns. The personalization and targeting capabilities of direct marketing have proven effective. The direct digital marketing has been done directly with the help of other digital medium options like e-mail, web service, and social media platforms. In direct digital marketing the goal can be easily achieved as compared to traditional marketing. Cost reduction: By using digital marketing resources, companies lower their mail costs. E-mail marketing is much more affordable for companies in terms of marketing and directly reaching consumers. Businesses interact with customers through email, web browsers, mobile applications, social media sites, and other digital media channels.

History

Digital marketing is very similar to direct digital marketing. As the internet and social media began to grow, so did marketing through those platforms. Specifically, email marketing and text message marketing greatly expanded as technology grew.^[1]

Marketing Areas and Interactivity

Branding: Shows recent shifts from real world to virtual spread of information. Some brands can strictly function online while others are strongly impacted by what is said about them offline.
Advertising: Web and mobile advertising have taken over and gradually uprising in conventional media. This allows greater assessment of Return on Investment (ROI) as well as tracking of impact.
Distribution: The web has become one of the most important channels of distribution for information-based products and services.
Market Research: Market research can be very important for companies, especially online. It allows them to get feedback from customers on a real time, real reaction basis.^[2]
Online marketing is a marketing method that uses Internet tools such as email, search engine optimization, paid marketing and banner ads to send marketing messages to consumers.

Online Ecosystems

Ecosystems group around main software providers. These form around social and digital marketing when new standards and designs are created. Companies such as Apple and Google have created their own online ecosystems. Companies like Apple and Google are also able to be interfered with by regulators of ecosystems. ^[3] In marketing, ecosystems have less coherence than in Information Technology (IT).

References

^ Yasmin, Afrina (April 2015). "Effectiveness of Digital Marketing in the Challenging Age:An Empirical Study" (PDF). International Journal of Management Science and Business Administration. 1, Issue 5: 69–80.
^ David Stone, Merlin; David Woodcock, Neil (2014-03-04). "Interactive, direct and digital marketing: A future that depends on better use of business intelligence". Journal of Research in Interactive Marketing. 8 (1): 4–17. doi:10.1108/JRIM-07-2013-0046. ISSN 2040-7122.
^ Stone, Merlin (2014-10-01). "The new (and ever-evolving) direct and digital marketing ecosystem". Journal of Direct, Data and Digital Marketing Practice. 16 (2): 71–74. doi:10.1057/dddmp.2014.58. ISSN 1746-0174.

[1] Yasmin, Afrina (April 2015). "Effectiveness of Digital Marketing in the Challenging Age:An Empirical Study" (PDF). International Journal of Management Science and Business Administration. 1, Issue 5: 69–80.

[2] David Stone, Merlin; David Woodcock, Neil (2014-03-04). "Interactive, direct and digital marketing: A future that depends on better use of business intelligence". Journal of Research in Interactive Marketing. 8 (1): 4–17. doi:10.1108/JRIM-07-2013-0046. ISSN 2040-7122.

[3] Stone, Merlin (2014-10-01). "The new (and ever-evolving) direct and digital marketing ecosystem". Journal of Direct, Data and Digital Marketing Practice. 16 (2): 71–74. doi:10.1057/dddmp.2014.58. ISSN 1746-0174.

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