User:RoxanaK/sandbox
Related Theories
[edit]Several new theories have been developed based on Daft and Lengel's original framework. Kock argued that some of the hypotheses of media richness theory lack a scientific basis, and proposed an alternative theory - media naturalness theory - building on human evolution findings. Media naturalness theory hypothesizes that because face-to-face communication is the most "natural" method of communication, we should want our other communication methods to resemble face-to-face communication as closely as possible. [1] While media richness theory places mediums on a scale that range from low to high in richness and places face-to-face communication at the top of the scale, media naturalness theory thinks of face-to-face communication as the middle in a scale, and states that the further away one gets from face-to-face (either more or less rich), the more cognitive processing is required to comprehend a message. [2]
To help explain media richness and its application to new media, Media Synchronicity Theory was proposed. Media Synchronicity Theory states that each media has a set of specific abilities that enables it to more or less effectively communicate a message, and that every communication is composed of two processes: conveyance and convergence. [3] Media richness is also related to adaptive structuration theory and social information processing theory, which explain the context around a communication that might have an impact on media choice.[4]
- ^ Kock, N. (2005). Media richness or media naturalness? The evolution of our biological communication apparatus and its influence on our behavior toward e-communication tools. IEEE Transactions on Professional Communication, 48(2), 117-130.
- ^ DeRosa, Darleen M. (2004). "Trust and Leadership in Teamwork: A Media Naturalness Perspective". Human Resource Management. 43 (2&3): 219–232. doi:10.1002/hrm.20016.
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