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Several new theories have been developed based on Daft and Lengel's original framework. Kock argued that some of the hypotheses of media richness theory lack a scientific basis, and proposed an alternative theory - media naturalness theory - building on human evolution findings. Media naturalness theory hypothesizes that because face-to-face communication is the most "natural" method of communication, we should want our other communication methods to resemble face-to-face communication as closely as possible. [1] While media richness theory places mediums on a scale that range from low to high in richness and places face-to-face communication at the top of the scale, media naturalness theory thinks of face-to-face communication as the middle in a scale, and states that the further away one gets from face-to-face (either more or less rich), the more cognitive processing is required to comprehend a message. [2]

To help explain media richness and its application to new media, Media Synchronicity Theory was proposed. Media Synchronicity Theory states that each media has a set of specific abilities that enables it to more or less effectively communicate a message, and that every communication is composed of two processes: conveyance and convergence. [3] Media richness is also related to adaptive structuration theory and social information processing theory, which explain the context around a communication that might have an impact on media choice.[4]

  1. ^ Kock, N. (2005). Media richness or media naturalness? The evolution of our biological communication apparatus and its influence on our behavior toward e-communication tools. IEEE Transactions on Professional Communication, 48(2), 117-130.
  2. ^ DeRosa, Darleen M. (2004). "Trust and Leadership in Teamwork: A Media Naturalness Perspective". Human Resource Management. 43 (2&3): 219–232. doi:10.1002/hrm.20016. {{cite journal}}: Unknown parameter |coauthors= ignored (|author= suggested) (help); Unknown parameter |month= ignored (help)
  3. ^ Dennis, Alan R. (1998). "Beyond Media Richness: An Empirical Test of Media Synchronicity Theory". 31st Annual Hawaii Inernational Conference on System Sciences: 48–57. {{cite journal}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
  4. ^ DeRosa, Darleen M. (2004). "Trust and Leadership in Teamwork: A Media Naturalness Perspective". Human Resource Management. 43 (2&3): 219–232. doi:10.1002/hrm.20016. {{cite journal}}: Unknown parameter |coauthors= ignored (|author= suggested) (help); Unknown parameter |month= ignored (help)