User:Ron Collins/sandbox

Fallon Lucille Joan Davis (born June 11, 1981) is an American Journalist, film director, tv producer and communications strategist.

In 2016, Fallon worked for TMZ, interviewing and filming public figures for TMZ on TV and TMZ Sports. In 2010, Fallon was a reporter for the Examiner in Los Angeles and when they were acquired by AXS in 2014, Fallon transitioned with AEG, working as an entertainment reporter for their magazine AXS until 2016. She started writing about Los Angeles entrepreneurs and entertainment in the Summer of 2016 for the Huffpost. Fallon also works with consumer brands creating commercial films with one of her clients being Amazon. She currently resides in Los Angeles, California.

Early Life

Fallon Davis (also known as Falsrealtalk) was born and raised in Rochester, New York to Wade Davis Sr. and Joan Davis. Her father, a singer and songwriter for RCA Records (Formerly RCA Victor) in the 1960-1980's. He wrote the Sha-la Bandit for Aretha Franklin's "You" album in 1976. He was previously a background singer for James Brown and a background singer and songwriter for The Tymes. Her mother, a global educator for Avlon Industries, owned several hair salons in upstate New York. Her mother created a hair product line called "Hair After" in the mid-1980's and this peaked Fallon's interest in entrepreneurship. Watching her parents run businesses in upstate New York, at 8 years-old, her father brought Fallon her first camera. She fell in love with filmmaking and began making short commercials and videos for her parents business, friends and family.

Fallon grew up a tennis player, ranking as high as 15 on the USTA Juniors circuit and playing varsity from 6th grade until her senior year in high school. Fallon eventually earned several athletic scholarships to universities across the United States. She received a scholarship to play at IMG Academy (formerly known as Nick Bollettieri's Tennis Academy) on one of Nick's top 5 teams and eventually went on to play at the collegiate level. Receiving a full tennis scholarship and bowling scholarship, Fallon wanted to attend college where her father was from and made the choice to attend the historical HBCU Alcorn State University. Fallon eventually received her bachelors degree in Mass Communications focusing in Journalism.

Career

Fallon started her career working for the Sundance Institute in Provo, Utah. She worked for two directors on films "Bury Me Standing," starring Kerry Washington, Yassin Bey, produced by Effie T. Brown and directed by NYU Tisch School of the Arts film director and professor Caran Hartsfield. Bury Me Standing won 1st Place Richard Vague NYU Alumni Screenwriting Award, the IFP Gordon Parks Screenplay Award, The Media Arts Grant (formally known as the Rockefeller Grant), and is the winner of the US 2007 Sundance/NHK award and the 2007 Sundance Annenberg Award. Fallon was also a production assistant for filmmaker Elisabeth Subrin on her feature film "UP."

Shortly after living in Utah, Fallon accepted a promotions assistant position with Fox Television in Phoenix, Arizona. She worked with many local and national marketers on commercial advertising with Redbull as one of her largest clients. During her contract with FOX, Fallon took a position with marketing research firm Fieldwork Inc. Fallon worked with television clients such as Neilsen, ABC Studios and consumer brands such as CAMEL cigarettes. She gathered statistical data based on demographics, and helped marketing directors interpret that data and apply findings to new television series and lifestyle products.

In 2010, Fallon moved to Los Angeles. She started reporting for the Examiner and would write on current events. Examiner was acquired by AXS in 2014 and Fallon began working for AXS doing the same work. While there, Fallon interviewed public figures including Isaiah Washington, Jada Pinkett-Smith, Ty Dolla Sign, Faith Evans, Angela Davis, Terry Crews, Torry Kittles, Eva Marcille, Robi Reed, and Jason Mitchell to name a few.

In 2012 she began working on Battle Royale, documentary featuring Compton hip-hop artist FlykingI. After shooting a series of segments for the show, she was asked to direct and produce a visual for FLYKINGI called "Candy Wrapper." The music video was created to connect with charity organization Jer's Vision and their programs that support abused and homeless LGBT children. The visual debuted on Vevo and YouTube, surpassing over 100,000 views combined. The video also appeared on At&t's Uverse. Also in 2012, Fallon was a cinematographer/shooter for Lipstick Bailbonds.

In 2016, Fallon started field producing for TMZ on TV. She interviewed various celebrities such as Rick Fox, Tyga and Pusha T. Later in 2016, she began contributing to the Huffington Post . In 2017, Fallon began expanding her cinematography work into the health industry, and began producing product videos for Amazon.