User:Rlbvcmg/Roger L. Brooks

Rlbvcmg/Roger L. Brooks
Occupation	Loyalty Marketing Strategist
Genre	Business, Marketing
Subject	Customer Loyalty
Website
rogerlbrooks.com

Roger L. Brooks is a respected loyalty strategist and author whose areas of expertise include customer loyalty and rewards programs. He has worked with such companies as GE Capital, Sam’s Club, Chase Universal MasterCard and Bell Atlantic (now Verizon) and is now Vice President of Loyalty Marketing for ValueCentric Marketing Group, Inc (VCMG). Roger is a contributing author to a variety of industry trade magazines including Loyalty Management[1], NACS Magazine [2], Convenience Store News[3][4], Entrepreneur Magazine, and CSP Magazine[5], and is also the publisher of a weekly newsletter, Everywhere Loyalty[6], which counts over 10,000 business executives amongst its readers.

Early Career

In 1990, while still in college at Portland State University, Roger founded Roger Brooks Wear, a clothing company that was responsible for the design and distribution of goods to boutiques and department stores along the West Coast and in the Pacific Northwest. Alongside NBA Hall of Famer Clyde Drexler, Roger was also a co-founder of Rip City T's and Slamma Jamma Sports. This co-venture with Mr. Drexler was responsible for the design, production and distribution of Clyde Drexler's private label clothing line to retailers nationwide.

From 1993 to 1999, Roger served as Director of Sales and Marketing for Dine-A-Mate, Inc., where he began his career in loyalty marketing career. Dine-A-Mate was a highly successful loyalty marketing organization dedicated largely to the production and distribution of coupon books used for fundraising, similar to the Entertainment Book. Dine-A-Mate's broad merchant network helped Roger learn the ins and outs of customer acquisition and retention by developing and maintaining relationships with hundreds of local and national merchant. During his time at Dine-A-Mate, helped to develop loyalty programs with key clients Bell Atlantic, General Electric Card Services, and and Sam’s Club.

In 2000, Roger founded MovieClubOnline.com, Inc., which provided rewards incentives for the purchase of movie ticket and video rentals. Customers were able to access the offers through a paid membership. MovieClubOnline.com's boasted partnerships companies such as Columbia House, Avon, MyPoints[7], Quixtar (now Amway Global), iWon and Chase Universal MasterCard.

Personal Life

Roger lives and works in Binghamton, New York with his wife, Sabrina, and his two children Roger, II and Alexis.. Alexis has successfully undergone 7 surgeries to correct a severe vascular birthmark known as a hemangioma. A portion of the proceeds from his book FACES of the Southern Tier, Portraits and Profiles of 50 Fascinating People were donated to the Vascular Birthmark Foundation[8], of which Roger and his wife are supporters.

The Power Of Loyalty

Roger's book on customer loyalty strategy, The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy Entrepreneur Press, will be released on On June 25th, 2010. In The Power of Loyalty, Roger profiles several prolific rewards programs from companies such as T.G.I. Friday's, CVS, and JetBlue and outlines how a company can build successful loyalty programs by following his 10 essential steps.

External links

• Official Website[9]
• VCMG Company Bio[10]