User:Riya176
Sales burger
[edit]Meaning
A creative way to structure the persuasive argument in order to seek a buy-in(acceptance) from the other party.
Parts of sales burger
- Feature- Features are a product's traits or attributes that deliver value to end-users and differentiate a product in the market.
- Advantage- An advantage is how the feature helps your customer. A advantage is provided by the feature to the end user.
- Benefit- Benefits are any positive impact that a good or service has on the experience of a consumer interacting with it.
- Nail-down question- It is a line used by marketers to seek agreement from the potential buyers, to take the sales to the next step.