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KITH (NYC)

KITH is a boutique and streetwear clothing label based in New York City. KITH establishes its flagship stores in New York City, Brooklyn, Los Angeles and Miami.

KITH was founded by Ronnie Fieg in 2011.Ronnie Fieg started to work at shoe store David.Z since 13 years old. He later became the head buyer for David.Z and got into shoe design industry. Ronnie Fieg created his own retail store KITH in 2010 after doing several collaborations with Asic Tigers and New Balance.

The KITH store sells sneaker brands including New Balance, Nike, adidas, Vans, Asics, Timberland etc. KITH also has its own apparel line as well as multiple collaborations with Mastermind World Japan, Levi's, Tommy Hilfiger, Bergdorf Goodman, Greg Lauren, Mitchell & Ness, Moncler and many other brands or designers.

As of now, KITH releases its collaborations projects with other brands and its own apparel line by in-store releasing and online official website.

History

Sneaker designer Ronnie Fieg released his first collaboration sneaker Asics Gel Lyte III in 2005, but did not start his own brand until he found KITH in 2010.^[5] KITH's long-term strategy is to collaborate with lesser-known brands to distinguish itself from the hype brands in street culture.

In 2013, KITH started to do pop-up shops in Miami, Florida, and then Paris, São Paulo, Los Angeles, and Tokyo.^[6]

KITH first released its own apparel line KITH Classics in 2014.^[6]

In 2016, Ronnie Fieg brought KITH's first fashion show Kithland to New York Fashion Week.^[7]

In 2018, KITH did its third fashion show KITH Park, presenting new collaborations with Tommy Helfiger, Versace and Greg Lauren etc. ^[8]

Collaborations

KITH is known for its diverse collaborations with a variety of brands, designers, athletes and celebrities.

2019 Collaborations

Versace, Mastermind World Japan, Jordan Brand, Vans etc.

2018 Collaborations

Levi's, Aspen, New Balance, Bergdorf Goodman, adidas, Greg Lauren, Coca-Cola, Sadelle's, Mitchell & Ness, Champion, Timberland, Nike, LeBron James etc.

Locations

• KITH SOHO, first KITH flagship store opened in 2011
• KITH BROOKLYN, second KITH flagship store
• KITH LOS ANGELES, opened in 2018
• KITH MIAMI
• KITH KIDS
• KITH SHOP AT BERGDORF GOODMAN
• KITH SHOP AT HIRSHLEIFERS

KITH also has its ice-cream shops named KITH TREATS in some of the locations above and Tokyo, Japan.

References

1. ^ "Locations – Kith". kith.com. Retrieved 2019-01-25.
2. ^ "The Story Behind Kith". We Are Basket. 2018-01-05. Retrieved 2019-01-26.
3. ^ Jump up to: ^{a b} "About – Kith". kith.com. Retrieved 2019-01-25.
4. ^ "Lookbooks – Kith". kith.com. Retrieved 2019-01-26.
5. ^ "The Story Behind Kith". We Are Basket. 2018-01-05. Retrieved 2019-01-31.
6. ^ Jump up to: ^{a b} "KITH". HYPEBEAST. Retrieved 2019-02-02.
7. ^ "The Story Behind Kith". We Are Basket. 2018-01-05. Retrieved 2019-02-02.
8. ^ "Ronnie Fieg's "KITH PARK" Is One Hell of a Ride". Highsnobiety. 2019-02-02. Retrieved 2019-02-02.

External Links

https://www.wsj.com/articles/a-day-in-the-life-of-ronnie-fieg-1520433219

https://www.gq.com/story/kith-ronnie-fieg-sneakers-stores-interview?verso=true

https://www.businessoffashion.com/articles/intelligence/the-hustle-behind-kith-ronnie-fiegs-self-made-sneaker-empire

http://wearebasket.net/story-behind-kith/

https://www.nytimes.com/2017/11/25/style/kith-ronnie-fieg-nike-lebron-james.html

https://www.nytimes.com/2018/09/10/fashion/kith-lebron-james-justin-bieber-new-york-fashion-week.html

https://www.nytimes.com/2017/11/25/style/kith-ronnie-fieg-sneakers.html

https://hypebeast.com/brands/kith

https://www.complex.com/sneakers/the-10-best-sneaker-shops-in-nyc

https://www.billboard.com/articles/news/lifestyle/7751428/how-kith-came-to-rule

https://www.highsnobiety.com/p/kith-park-fashion-show-review/

https://www.asicstiger.com/us/en-us/ronniefieg