User:Rahultalreja11/sandbox

Rahultalreja11/sandbox

Company type	Private Limited
Founded	1976
Headquarters	Rajkot,Gujarat,India
Key people	Bhikhubhai, Chandubhai & Kanubhai virani
Products	Waffers , Namkeen
Revenue	Rs. 1000 crore
Number of employees	1500
Website	http://www.balajiwafers.com/

Balaji, based in Rajkot in western India, manufactures and distributes potato chips and other grain-based bagged snacks in flavours such as masala. It is a leading potato wafers and Namkeen brands in India.“Balaji Wafers” is a house-hold name not only in the state of Gujarat but also holds a premier position in Maharashtra, Rajasthan, Madhyapradesh and Goa markets when it comes to namkeen, started as a micro business it has evolved into a Rs 3500 crore company (according to third party valuation) of quality products with an indigenous taste giving tough competition to multinational food processing giants despite price competitiveness.

History

The story started in 1972, when Virani and his brothers Bhikhubhai, Kalubhai and Meghjibhai migrated from a small village Dham in Jamnagar district to Rajkot. Popatbhai Virani, a farmer who sold ancestral agriculture land and gave Rs. 20,000 to his sons to venture into business.

Viranis invested money given by their father in farm equipments business, but could not succeed and lost the money.Chandubhai Virani and his brothers started wafer business from a canteen of a cinema hall in Rajkot in 1974. Till 1989, wafers used to be made at Virani's house and distributed in and around Rajkot city.

Warehouse / Production Capacity

Balaji's Valsad unit, which has a wafer manufacturing facility of 2,200 kg per hour, is one of the largest potato wafer-making units in Asia. The company had sourced the entire plant from China.

Market Share

“ Balaji’s share of the local potato and vegetable chips market grew to 13.7% in 2012, from 9.5% in 2008, ”according to researcher Euromonitor, while PepsiCo’s share fell from 69.7% to 56.8%.

Products & Services

Wafers

1. Plain-Wafers
2. Chat-Chaska-Wafers
3. Kela-Mari-Wafers
4. Masala-Wafers
5. More-Wafers
6. Simply-Salted-Wafers
7. Kela-Masal-Wafers
8. Tometo-Wafers

Namkeens

1. Aloo-Sev
2. Chanal-Dal
3. Chataka-Pataka-Masala
4. Farali-Chevdo
5. Gathiya
6. Khatta-Mitha-Mix
7. Mung-Dal
8. Ratlamisev
9. Shing-Bhujia
10. Chataka-Pataka-Tomato
11. Masala-Shing
12. Tikha-Mitha-Mix
13. Vatana

Achievement

1. Economic Time recognized Balaji Group as 'Sultan of Wafers'
2. international magazine i.e. Asia Pacific food online published a special article with 'Chip Off the Old Block' tag.[5]
3. Balaji Group is also a member of Snacks Food Association.

Subsidaries

Iscon Balaji Foods

It is a joint venture between Balaji Wafers, Iscon Group and SP Chips Potato Pvt Ltd is a manufacturer of potato flakes in Gujarat, India The company manufactures potato flakes for the urbane consumers.The plant is with a capacity to manufacture 1200 kilos of potato flakes is set up near Boriavi, a small town between country's milk capital Anand and Nadiad.