User:Pratyushg/Onida Electronics

**Onida**
	Image:Onida Logo.jpg
Company type	Public BSE: 500279
Industry	Consumer electronics
Founded	1981
Headquarters	Mumbai, Maharashtra , India
Revenue	₹1,528.46 crore (US$180 million)
Number of employees	1500
Website	www.onida.com

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Onida BSE: 500279 is an electronics brand, based in India. It was established as "MIRC Electronics" in 1981.^[3]

History

Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in Mumbai.^[4] In 1982, Onida started assembling television sets at their factory in Andheri, Mumbai. Since then, Onida has evolved into a multi-product company in the consumer durables and appliances sector. Onida achieved a 100% growth in ACs and microwave ovens and a 40% growth in washing machines last year. ONIDA came out with the famous caption 'Neighbour's envy, Owner's Pride', another popular theme of the ads was a devil complete with horns and tail in the 1980s. The devil was replaced by a married couple- Siddharth and Ritu.^[5]

Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41 depots spread across India.^[6] As on 31 March 2005, Onida had a market capitalization of ₹ 301.46 crore.

Mirc Electronics won an “Award for Excellence in Electronics” in 1999, from the Ministry of Information Technology, Government of India.^[7]

Onida with its Sales & Marketing office in Dubai reported a 215 per cent export growth in two years, setting the base for an increased robust international presence.

The shipments to the Gulf contribute almost 65 per cent of Onida's export revenue, while shipments to the fast growing East African market (Uganda, Tanzania, Kenya and Ethiopia) and the SAARC countries accounted for 16 per cent of export revenues.

In addition to the Gulf countries ONIDA has a presence in Russia, Ukraine and neighboring CIS countries.

Apart from Television Exports to Russia, Onida also exports DVD Players and High end LCD Televisions.^[8]

Ranked 34th Most trusted brands in India according to The Brand Trust Report published by Trust Research Advisory.

Products

Onida brand has following range of products.

Reference

^ "2010 BSE Data". Bseindia.com. Retrieved 2010-08-30.
^ "MIRC Electronics Limited". List-of-companies.org. Retrieved 2010-08-02.
^ "About us". Onida. Retrieved 2010-08-02.
^ "Riding The Trough". Businessworld.in. 2009-10-24. Retrieved 2010-08-02.
^ "Onida: The devil's end". Business-standard.com. Retrieved 2010-08-30.
^ "Onida to say goodbye to its 'iconic' devil: Rediff.com Business". Business.rediff.com. 2009-09-07. Retrieved 2010-08-02.
^ "Interview of Mr. Gulu Mirchandani, Chairman & MD, Mirc Electronics". Indiainfoline.com. Retrieved 2010-08-02.
^ "About us". Onida. Retrieved 2010-08-02.

External links

[1] "2010 BSE Data". Bseindia.com. Retrieved 2010-08-30.

[2] "MIRC Electronics Limited". List-of-companies.org. Retrieved 2010-08-02.

[3] "About us". Onida. Retrieved 2010-08-02.

[4] "Riding The Trough". Businessworld.in. 2009-10-24. Retrieved 2010-08-02.

[5] "Onida: The devil's end". Business-standard.com. Retrieved 2010-08-30.

[6] "Onida to say goodbye to its 'iconic' devil: Rediff.com Business". Business.rediff.com. 2009-09-07. Retrieved 2010-08-02.

[7] "Interview of Mr. Gulu Mirchandani, Chairman & MD, Mirc Electronics". Indiainfoline.com. Retrieved 2010-08-02.

[8] "About us". Onida. Retrieved 2010-08-02.

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