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User:Poetlim2618/Sang yup lee

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Sang yup Lee {!!!! You told me you were doing Jenny Ha. You never asked to change your topic. Now we have two different articles on Sangyup Song, as another student is working on him for his Wikipedia page. I'll send you a separate email about this. - DL}

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Sangyup Lee
Born1969
NationalityKorean
OccupationAutomobile designer


SangYup Lee is the head of the Hyundai Global Design Center and a Senior Vice President at Hyundai Motor Company. In this role, Mr. Lee is in charge of enhancing the design competitiveness of both the Hyundai and Genesis brands. Prior to this appointment, Lee worked for Bentley as its exterior designer.

Lee also served as Chief Exterior Designer of VW/Audi’s Advanced studio in California for Volkswagen AG prior to joining Hyundai and was also employed with General Motors Corporation. His design work includes the 2010 Chevrolet Camaro and Bentley's Bentayga SUV.

Biography

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He was born in Ulsan, South Korea. He graduated Woosin High school from Ulsan. He graduated from Hongik University in 1994 and attended the Art Center College of Design in the United States from 1996 to 1998.



Career

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General Motors

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He started his career as Exterior designer from General Motors from 1999. As an exterior designer, He participated in the multiple projects including Buick Velite concept, Chevrolet Corvette C6, Chevrolet corvette stingray concept and Chevrolet Camaro 5th generation.

Projects
Corvette C6
Corvette stingray concept
Chevrolet Camaro 5th generation

Volkswagen Group

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Since 2006, He started to work at the Volkswagen as a Chief designer of exterior design. He particiapted in the multiple projects

Bentley Motors

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After leaving Volkswagen group, He became a Head of exterior design from Bentley Motors. From Bentley Motors, he participated in multiple projects including Bentley flyingspur and Bentley EXP 10 speed 6 concept.

Projects
Bentley Continental Flying Spur
Bentley EXP 10 Speed 6 conept

Hyundai Motors

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After leaving Bentley motors, He started his career as Head of design from Hyundai Genesis motors.

Projects
Hyundai Elantra CN6
Hyundai Elantra CN7
Hyundai Le Fil Rouge Concept
Genesis gv80
Genesis G90
Genesis gv70

Design Philosophy

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He said that car design is not only about making and presenting a beautiful car, but also thinking about the various values ​​that a car can give, thinking about the connection with future cars, and thinking about the lifestyle from the customer's point of view. He also said that designing a car is designing the look of the city. Just as Peugeot, Citroën, and Renault cars on the road create the feeling of Paris, France, Hyundai Motor Company is responsible to create the beautiful city of Seoul.

Reference

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  1. Design press. (2021, May 20). 네이버 디자인 : 네이버 블로그. Design people. https://blog.naver.com/designpress2016/222358681851
  2. Noh Won-myung. (2016, May 16). Hyundai Motor recruits Bentley Motors징짱 designer Lee Sang-yup - 쨍. Pulse. https://pulsenews.co.kr/view.php?no=350640&year=2016
  3. Weiner, E. (2016, May 17). Hyundai Snags Bentley Designer Sangyup Lee for Genesis Brand. MotorTrend. https://www.motortrend.com/news/hyundai-snags-bentley-designer-sangyup-lee-for-genesis-brand/
  4. López, J. A. (2018, August 7). Interview with Sang Yup Lee, Hyundai’s Design Vice President. Korean Car Blog. https://thekoreancarblog.com/2018/08/07/interview-with-sang-yup-lee-hyundais-design-vice-president/
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