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Beauty Store

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A beauty store, beauty supply store or cosmetics store is a specialty retailer that sells cosmetics, hair-care products and/or beauty tools.[1] The term "beauty store" (without "supply") is often associated with large chains that provide a large-format, glamourous shopping experience[2] whereas "beauty supply store" (including "supply") is associated with smaller, independent retailers.[3]

History of the beauty industry

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Beauty industry by era

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Western

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Cosmetics have been in use much longer than we think. Some historians say traceability is possible until 4000 B.C. For example, relics often show ancient Egyptians who used kohl to decorate with black underglaze and eyelashes. They are also said to have been used for religious ceremonies and cultural identification.[4]

Usually, the eyelashes and eyelids are darkened, the face is whitened, and the cheeks are rouged. The aesthetics of beauty began to change gradually in ancient Rome, and the spread of Christianity, which expressed pride and vanity, along with the changed ideals of humility, also influenced the standard of beauty. And during the Renaissance, mostly upper-class women, such as court ladies, wealthy people, and actresses, used cosmetics a lot, which also whitened their faces.[5]

Victorians hated makeup and associated people with prostitutes and actresses. They preferred the natural, contemptuous to touch their own nature. Over time, however, by the early 1900s, a variety of cosmetic techniques had emerged, and cosmetics and other beauty tools had become common to people. Various movie stars of the 1930s used makeup techniques freely enough to be said to be models of the current makeup trend. And finally, cosmetics were brought into the mass market and sold a lot in department stores and other places. Some of the best-known and best-selling cosmetics brands today were launched at this time and are now the start of the cosmetics industry. A case in point is Estée Lauder, Elizabeth Arden, etc. [6]

Oriental

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China and Japan
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China's "beauty" was heavily influenced by Confucianism and Taoism. Eva Kit Wah Man explained through Chinese philosophy that "external sexual and internal moral aspects determine women's beauty," and that these historical ideals were closely associated with "beauty."[7]

Japan, which shared Confucianism with China in the pre-modern era, pursued values of "beauty" different from China despite its close cultural ties.[7] The white face painted with white powder has long been a symbol of beauty, extending from aristocracy to commoners. Also in 1870, blackened teeth were popular to express beauty and glamour. Western-style makeup has been popular since the end of World War II, but the symbols of black, white and red continue to this day.[8]

South Korea
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In South Korea, fair skin and red lips like cherries have become the 'standard of beauty' for thousands of years. Rather than transforming through makeup, I thought it was a great beauty to cultivate natural beauty through light makeup.[9]

During the Joseon Dynasty, inner beauty was emphasized rather than the external beauty of women, but on the other hand, makeup technology developed around career women such as court ladies and gisaengs. And after the flowering season, foreign cosmetics began to flow in, gaining huge popularity and becoming an opportunity for the development of domestic cosmetics industrialization. However, after Korea's liberation from Japanese colonial rule, the production of cosmetics was reduced due to public opinion on Western-style cremation methods and lack of supplies. However, in 1999, with the revision of the Cosmetics Act, the overall cosmetics industry, including basic and functional cosmetics, began to develop again.[9]

The Present of the Beauty Industry

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Although overall consumption decreases due to the poor economy, the beauty industry has grown steadily through the boom, calling it the "Lipstick Effect" that only cosmetics, luxury goods that can be enjoyed for a small amount of money, are sold well.[10]

The beauty industry is getting stronger with the expansion of cosmetics marketing through digital channels. In 2018, the beauty market was considered one of the most valuable markets in the United States. Therefore, beauty stores no longer compete only in price or service. For example, the focus is on quality considering both the effectiveness of the product and the material. In other words, competition for product superiority has become fiercer.[11]

But now, the global beauty industry is in shock with the Covid-19. Sales across the industry are sluggish due to the prolonged Covid-19, and the company has decided to drastically withdraw its offline store expansion strategy and close about 30% of stores in the beauty industry market. Due to the current situation, online sales have increased significantly, but it has not offset this part because the sales rate in stores has decreased significantly.[12] Still, beauty stores are responding well to this sudden change. As I said earlier, brands are attracting consumers through online media platforms as the new consumption trend "untact consumption" increases due to Covid-19. Therefore, online sales are likely to be stronger in the beauty industry than offline in the future, and trends in certain areas (ex. self-care, mobile content/platform) are likely to emerge.[13]

Appearance of beauty stores

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The beginning of beauty store

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According to Sephora's history, it started as a small perfume shop in Limogs, France in 1969. And Dominique Mandonnaud wanted to create a place (based on an open-selling environment) where customers could see and touch products in person, and this idea, which was innovative at the time, was realized as Sephora in France in 1970.[14] And now, Sephora became the most innovative beauty chain in the world.[15]

Beauty stores representing each country

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Sephora store in Paris

France (Sephora)

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Sephora is a cosmetics retailer established in Paris, France in 1970, selling more than 300 cosmetics brands, including Sephora's own. All cosmetics brands around the world want to enter at least once, and it is the world's best cosmetics store, which is self-perforated in the global market. Since 1997, Sephora has been incorporated into the LVMH Group, famous for its luxury brand Louis Vuitton, and has been conducting global marketing throughout Europe, the Americas, and Asia. Sephora is loved by many people by offering customers a variety of services to help them play in the world of beauty under the slogan "The Beauty Authority". [14] Further information is to be found here.

Ulta Beauty store in California

United States (Ulta Beauty)

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Since opening its first store in 1990, Ulta Beauty has grown into the largest beauty retailer in the U.S. and has strengthened its position as a beauty store. Ulta Beauty, as a leader in the beauty industry, was responsible for shaping how the world sees and experiences beauty. Therefore, it supports diversity and inclusion and exerts good influence with the power of beauty. About 500 brands are located in Ulta Beauty, and there are more than 1,000 stores across 50 U.S. states.[16] Further information is to be found here.

South Korea (CHICOR)

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Shinsegae Department Store in South Korea launched its own cosmetics editing shop "CHICOR" in December 2016 and began to expand its business in earnest. CHICOR, called "Korea's Sephora," allows cosmetics consumers to easily purchase famous overseas beauty brands that have not been seen in South Korea without having to purchase them directly. They handle more than 180 beauty brands worldwide, including 20 sole brands. In addition, it has a make-over space (a one-stop shopping space for cosmetics) where customers can compare, experience, and purchase cosmetics as much as they want for their free choice, and has a customized sales strategy. Also, CHICOR, which opened its first offline store in Daegu, increased the number of new stores to 30 in three years. The official online mall is said to have attracted 65,000 people within a month of its opening, targeting consumers with various events and services.[17][18]

H&B(Health and Beauty) Store

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The advent of H&B(Health and Beauty) Stores

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People used to buy things sold at pharmacies, department stores, convenience stores, etc. However, with the advent of drugstores where you can see these products at once, perceptual changes in the retail market began to occur. Drugstore has become closer to the concept of an H&B(Health and beauty) store as it mainly sells health and beauty products, including medicines. It has become a place to replace convenience stores and even serves as a cosmetics(beauty store) distribution platform. H&B store has begun to become common among consumers with various brands and products, easy access and reasonable prices.[19] According to the results of the survey on the number of visitors to H&B stores in Korea, many female consumers in their 20s and 30s visit, and they visit about 3.2 times a month on average. This shows that consumption trends are changing, especially among the younger generation who are rational and seeking convenience. With people's interest in the H&B store, more stores have sprung up, and the size of the industry's market has also grown. Amid this positive trend, H&B stores responded more quickly to consumer trends and attracted their own brands (PB) to differentiate themselves from existing beauty channels.[20][21]

Products handled by H&B(Health and Beauty) stores

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Beauty

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Beauty accounts for the largest percentage of H&B store's various category products. In addition to numerous beauty brands, you can find various colored cosmetics such as lipstick, eyeliner, and powder in one place. In addition, it is possible to make a wide selection because it is equipped with expensive luxury makeup brands, mid- to low-priced cosmetics brands, and new cosmetics brands.[22]

Care

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When selecting items with excellent sales performance at the H&B store every year, basic skin care products are considered the best products. As more people care about their skin through home care, demand for mask packs and high-function skincare products has increased. Recently, as the number of masks is increasing due to Covid-19, basic products have been ranked as popular products in each H&B store.[23]

Food & Drink

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It is like a local supermarket, selling snacks and beverages of various kinds. Some stores even sell simple recipes.[24]

Supplements

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The health functional food business has grown as interest in health has grown due to the influence of Covid-19. Healthy foods include various products such as red ginseng, vitamins, and lactobacillus. Companies have also carried out marketing that reflects the "self-medication" trend as more consumers take care of their own health. As a result, according to the three H&B stores in Korea, sales of health functional food categories rose 40.6% on average from last year.[25]

ETC

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In addition, various categories of products suitable for seasonal characteristics can be found in the H&B store. For example, in spring, when yellow dust is severe, yellow dust masks are displayed, products to strengthen immunity during cold seasons, and in cold winter, heat packs (also known as hot packs) are recommended.[26]

The Present of the H&B(Health and Beauty) Stores

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Due to the spread of the online shopping market, the delivery service (ex. OliveYoung's "Today's Dream" service, which delivers products purchased at online malls on the same day at stores close to the delivery destination), has also been reorganized.[27] Also LOHB's operates various online platform channels (Facebook, Instagram, YouTube, etc.) and communicates with consumers by delivering various news such as beauty trends and consulting.[28]

However, like the beauty industry, h&b stores are also suffering from the aftermath of Covid-19. According to the article, two of Korea's top three h&b stores(LOHBs, Lalavla) are seeing a sharp drop in sales and fewer stores.[29]

H&B stores representing each country

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Walgreens store in USA

United States (Walgreens)

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Walgreens was first founded in Chicago in 1901. Early Walgreens secured its customer base through store placement that identified customers' needs and management secrets that elicit impressions. As of 2020, it has more than 9,000 stores across the United States and has become one of the representative h&B stores in the United States with more than 100 million members.[30] Walgreens aims to take the lead in the health and well-being of all communities in the United States, and is working on it. And recently, online ordering has become possible, offering various benefits. In addition, it provides functions such as real-time flu alerts and customized health/wellness advice to reflect the Covid-19 situation.[31] Further information is to be found here.

Boots store in UK

United Kingdom (Boots)

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Boots is the United Kingdom's leading H&B store. Boots, which have a long history of more than 160 years, currently have more than 2,300 stores, and the ultimate goal of the company is to help all customers who use Boots feel better and cooler than they ever thought possible.[32] They once again established themselves in a fierce market by conducting a customized promotion called "Boots Advantage Card" based on data analysis. This strategy, in which customers met their needs, also resulted in more promotions and overall sales growth.[33] Boots stores are so large that they are distributed worldwide that they have a total of 4,192 stores. It is also gaining more customers by making 'boots' available online through mobile apps.[34] Further information is to be found here.


OliveYoung store in South Korea

South Korea (OliveYoung)

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OliveYoung is a global lifestyle platform that suggests healthy beauty. OliveYoung's slogan is "Supporting everyone to live a healthy and fresh life." They introduced the concept of 'H&B Store' optimized for Korea for the first time, opened its first store in 1999, and currently operates 1,200 stores nationwide and global malls that ship to 150 countries around the world. In addition, it is always ranked first in the brand reputation of Korean cosmetics stores through consumer big data analysis.[35][36] Further information is to be found here.


Lalavla store in South Korea

South Korea (Lalavla)

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Lalavla is a lifestyle store with messages from 'Life is lovely'. Lalavla aims for beauty completed with harmony and balance, and tries to help customers create a lovely and attractive lifestyle all the time.[37] In 2005, Hong Kong-based Watsons and South Korea's GS Retail jointly introduced "Watsons Korea" in Korea. However, it has been operating under the name of Gs Retail called 'Lalavla' since 2018 due to the expiration of the partnership between Hong Kong's Watsons.[38] Even when it was operated as Watsons Korea, there were not many 120 stores, but there are currently only 130 stores due to the continued loss of business due to the overwhelming market share of Olive Young and the continuation of Covid-19.[39]

  • Lalavla Beauty Zone
    Lalavla Beauty Zone
  • Lalavla Drink Zone
    Lalavla Drink Zone
  • Lalavla Skin Care Zone
    Lalavla Skin Care Zone


South Korea (LOHBs)

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LOHBs emphasizes that true beauty comes from true health through the slogan 'Love health & Beauty'. It is a lifestyle brand that provides new products and styles in line with trends, provides a beauty space where visitors can experience different shopping cultures, and emphasizes that it approaches customers in a friendly way.[40] LOHBs is a representative drugstore promoted by Lotte. LOHBs opened its first store in Hongdae in 2013.[41] Although it enjoyed a boom with the growth of H&B stores, it has continued to show a deficit in Korea due to the worsening boycott of Japan and the Corona 19 crisis, and has drastically reduced the number of stores to 108.[39]


DM store in Europe

Germany (DM)

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DM was established in Germany in 1973. Also they have more than 2,000 stores across Germany, and is Germany's representative h&b store with more than 1.7 million customers every day. According to a German consumer survey, it has been at the forefront of the health and beauty industry in Germany for 20 years and is ranked No. 1 most trusted brand. You can meet DM stores in Europe as well as Germany.[42] There are more than 2,000 stores in Germany alone, and more than 1700 dm stores can be found throughout Europe except Germany.[43] Further information is to be found here.

  • DM Snack zone
    DM Snack zone



References

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  1. ^ Ibis World Research, accessed March 8, 2020
  2. ^ Wischhover, Cheryl (November 6, 2016). "Why Do So Many Beauty Stores Look and Feel the Same? How retail décor makes you want to buy makeup". Racked. Retrieved March 8, 2020.
  3. ^ Rambharose, Amber (August 18, 2017). "Why Beauty Supply Stores Are the Best Spots to Buy Makeup". Glamour. Retrieved March 8, 2020.
  4. ^ "A Brief History of The Beauty Industry". Avenue Five Institute. 2014-11-26. Retrieved 2021-04-30.
  5. ^ Terrell, Ellen. "Research Guides: Business of Beauty: A Resource Guide: History of the Beauty Business". guides.loc.gov. Retrieved 2021-04-30.
  6. ^ "History of Makeup | Vegan & Cruelty Free Makeup". Medusa's Make-Up. Retrieved 2021-04-30.
  7. ^ a b Brand, Peggy Zeglin (2000). Beauty Matters. Indiana University Press. ISBN 978-0-253-21375-4.
  8. ^ "The Fair Face of Japanese Beauty". nippon.com. 2013-10-31. Retrieved 2021-06-18.
  9. ^ a b "화장(化粧) - 한국민족문화대백과사전". encykorea.aks.ac.kr. Retrieved 2021-06-18.
  10. ^ "Looks That Thrill - Inside the Booming Beauty Industry". Toptal Finance Blog. Retrieved 2021-04-30.
  11. ^ "2021 Beauty Industry Trends & Cosmetics Marketing: Statistics and Strategies for Your Ecommerce Growth". Common Thread Collective. Retrieved 2021-04-30.
  12. ^ "How COVID-19 is changing the world of beauty". webcache.googleusercontent.com. Retrieved 2021-04-30.
  13. ^ 조, 효정. "언택트 소비 확산에 모바일 뷰티 플랫폼 뜬다". 메트로신문 (in Korean). Retrieved 2021-05-06.{{cite web}}: CS1 maint: url-status (link)
  14. ^ a b "About Sephora".{{cite web}}: CS1 maint: url-status (link)
  15. ^ McCorvey, J. J. (2018-03-06). "Sephora Is Bringing Shade To The Make-Up Industry". Fast Company. Retrieved 2021-06-18.
  16. ^ "Ulta Beauty - Company Information - Company Overview". ir.ultabeauty.com. Retrieved 2021-04-30.
  17. ^ "CHICOR". chicor (in Korean). Retrieved 2021-04-30.{{cite web}}: CS1 maint: url-status (link)
  18. ^ 오, 현우 (2020-02-27). "M세대 공략한 시코르, 세포라에 판정승…3년새 매장 30개로 빠르게 확장". hankyung.com (in Korean). Retrieved 2021-04-30.{{cite web}}: CS1 maint: url-status (link)
  19. ^ Kim, Da-sol. "Competition heats up in growth of health, beauty stores". www.theinvestor.co.kr. Retrieved 2021-04-30.{{cite web}}: CS1 maint: url-status (link)
  20. ^ 강, 다영 (2017-07-13). "화장품시장 `큰손` 된 H&B스토어". 매일경제 (in Korean). Retrieved 2021-04-30.{{cite web}}: CS1 maint: url-status (link)
  21. ^ 오픈서베이. "사람들은 H&B스토어의 제품을 얼마나 신뢰할까?". m.post.naver.com (in Korean). Retrieved 2021-04-30.{{cite web}}: CS1 maint: url-status (link)
  22. ^ 김, 용갑 (2017-04-06). "H&B stores grow rapidly...Opportunities for small and medium-sized cosmetics companies". 연합인포맥스 (in Korean). Retrieved 2021-06-16.{{cite web}}: CS1 maint: url-status (link)
  23. ^ 정, 연심. "H&B Store 2020 Best Ranking Analysis". www.cosmorning.com (in Korean). Retrieved 2021-06-16.{{cite web}}: CS1 maint: url-status (link)
  24. ^ Roh, Jung-yeon (2017-07-09). "Other than cosmetics, snacks, drinks, and miscellaneous goods...H&B Store Threatens Alley Business". biz.khan.co.kr (in Korean). Retrieved 2021-06-16.{{cite web}}: CS1 maint: url-status (link)
  25. ^ Shim, Hwa-young. "Sales of health-functioning foods in the wake of Covid-19 surge". www.dt.co.kr (in Korean). Retrieved 2021-06-16.{{cite web}}: CS1 maint: url-status (link)
  26. ^ Kim, Ji-eun. "Late fall, what kind of products do H&B store sell?". Dailypharm (in Korean). Retrieved 2021-06-16.{{cite web}}: CS1 maint: url-status (link)
  27. ^ 박, 준호 (2020-09-02). "화장품도 언택트…올리브영, 즉시배송 '오늘드림' 주문 상품수 2배↑". 이티뉴스 (in Korean). Retrieved 2021-05-06.{{cite web}}: CS1 maint: url-status (link)
  28. ^ "LOHBs Official Site". Lotte ON (in Korean). Retrieved 2021-06-16.{{cite web}}: CS1 maint: url-status (link)
  29. ^ 신, 민경 (2021-04-11). ""올리브만 살아남았다"…코로나19 여파로 'H&B' 줄줄이 휘청". 쿠키뉴스 (in Korean). Retrieved 2021-04-30.{{cite web}}: CS1 maint: url-status (link)
  30. ^ 임, 동준 (2012-06-19). "World No. 1 drugstore Walgreen's management strategy". 더바이어(The Buyer) (in Korean). Retrieved 2021-06-18.{{cite web}}: CS1 maint: url-status (link)
  31. ^ "Walgreens Reinvents Nation's Largest Health and Wellbeing-centered Loyalty Program with myWalgreens to Offer Customers Many More Benefits". www.businesswire.com. 2020-11-19. Retrieved 2021-06-18.
  32. ^ "Boots UK - Welcome to Boots UK". www.boots-uk.com. Retrieved 2021-04-30.
  33. ^ 김, 다린 (2018-02-20). "부츠, 고객 마음을 해부하다". 더스쿠프 (in Korean). Retrieved 2021-04-30.{{cite web}}: CS1 maint: url-status (link)
  34. ^ "Boots Official Site". Walgreens Boots Alliance. 2020-01-06. Retrieved 2021-06-16.{{cite web}}: CS1 maint: url-status (link)
  35. ^ "OLIVE YOUNG Global". global.oliveyoung.com. Retrieved 2021-04-30.
  36. ^ 구, 재석 (2021-04-06). "[빅데이터투데이] 화장품 전문점 2021년 4월 브랜드평판 분석... 1위 올리브영, 2위 이니스프리, 3위 미샤". 파이낸스투데이 (in Korean). Retrieved 2021-04-30.{{cite web}}: CS1 maint: url-status (link)
  37. ^ "Lalavla Official Site". GS Retail (in Korean). Retrieved 2021-06-16.{{cite web}}: CS1 maint: url-status (link)
  38. ^ Kim, Jong-min (2017-08-09). "GS Retail is seeking solutions by slowing growth of convenience stores and making 'H&B Store' in earnest". 중앙일보 (in Korean). Retrieved 2021-06-16.{{cite web}}: CS1 maint: url-status (link)
  39. ^ a b Seo, Min-ji (2020-12-20). "It was once a boom...H&B Store Looking for a Way to Live". www.ajunews.com (in Korean). Retrieved 2021-06-16.{{cite web}}: CS1 maint: url-status (link)
  40. ^ "LOHBs Official Site". Lotte ON (in Korean). Retrieved 2021-06-16.{{cite web}}: CS1 maint: url-status (link)
  41. ^ Lee, Bo-mi (2013-04-10). "Lotte enter drug store business...LOHBs Launched". 파이낸셜뉴스 (in Korean). Retrieved 2021-06-16.{{cite web}}: CS1 maint: url-status (link)
  42. ^ "dm-drogerie markt - dauerhaft günstig online kaufen". www.dm.de (in German). Retrieved 2021-04-30.{{cite web}}: CS1 maint: url-status (link)
  43. ^ "dm-drogerie Official Site". www.dm.de (in German). Retrieved 2021-06-16.{{cite web}}: CS1 maint: url-status (link)
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