User:Paiman vahdati/Sales Development Representative

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A Sales Development Representative (or SDR) is one of the most important roles in an organization that helps deliver a seamless, efficient revenue machine. Sales development is a phone and email-based team that identifies, connects with, and qualifies leads. When a lead is qualified, SDR's then pass the qualified lead to an Account Executive to close the deal. From Marketo’s Definitive Guide to Sales Lead Qualification and Sales Development: “Put simply, SDRs (Sales Development Reps) pass the baton between marketing and sales.”

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