User:Omar-Adel99/YouTube Advertisement

YouTube Advertisement

An advertisement (ad or advertiser) is a campaign that is published to show users of a certain product or a service. YouTube ads/advertisements are a form of marketing for brands and businesses around the world. The potential reach of customers for ads on YouTube is infinite, the feature called "Find my audience" helps a brand or business connect specifically to their target audience as YouTube match user with the categories they watch. YouTube which is an age restrictive online video streaming platform owned by Larry Page and has a user base of 1 Billion viewers daily and can be accessed on different devices such as Mobile devices, laptops, TVs, and Tablets.

History

YouTube was founded in 2005 on February 2014 by three individuals, Chad Hurley, Steve Chen and Jawed Karim attracting over 25,000 viewers a day from launch while in beta stage. The three of them were employees of Paypal before they founded YouTube together. In January 2016, a month after YouTube was officially launched to the public worldwide, there were over 25 Million viewers a day and it kept on increasing as word came out a video platform where users can see other cultures and other peoples daily life was opened to the public. In October 2006, Google founders Larry Page and Sergey Brin, offered to buy YouTube for $1.65 billion. As Google wanted to make the revenue to pay this money and help influencers/youtubers and brand to grow by advertising on the platform. All advertisements are setup and run through Google AdWords which finds a target audience depending on the content the user watches. The whole aim towards Google AdWords was "YouTube advertising gives marketers an affordable alternative to television ads." As this was successful, YouTube launched four different formats for ads, three years later in January 2009 and by the end of the year viewers on YouTube was at the number of more than one billion per day which made it the highest visited website in the world.

Types of YouTube ads

There are four types of YouTube ads and different ways brand and businesses plan their marketing strategies for their campaigns on YouTube.

1. Skippable in-stream ads
2. Non-skippable in-stream ads (including bumper ads)
3. Video discovery ads (formerly known as in-display ads)
4. Non-video ads (i.e., overlays and banners)

Skippable in-stream ads

As stated in the name, these ads are more than twelve seconds long and are able to be skipped after the first five seconds of watching it. Brands try and make sure to attract the user during the first five seconds so the user watches more than the five seconds. These ads appear before a video or during a video and a sidebar, also known as a TrueView will appear on the right of the video if the user isn't on full screen.

Non-skippable in-stream video ads

These ads are mainly for brands that are confident they can attract a viewer in fifteen seconds without them getting a negative feel towards the brand as it can't be skipped.

Video Discovery ads

These are ads that are longer than thirty seconds and appear as you are searching for a video.

Non-Video ads

These ads appear as overlays during videos in a black see through box.