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Neurocapitalism

"Neurocapitalism" tells the connection between neuroscience and capitalism, whereby developments in brain research are utilized to enhance business operations, promotional tactics, and customer behavior. Moreover, neurocapitalism[1] refers to the application of insights from brain science to boost revenue for companies and marketers. Businesses can use neuroimaging techniques to discover how customers subconsciously respond to product packaging or advertising. With this knowledge, companies may develop goods that more closely address the wants and needs of customers and launch more successful marketing campaigns.

  1. ^ academic.oup.com https://academic.oup.com/joeg/article-abstract/13/5/845/918547?redirectedFrom=fulltext. Retrieved 2024-06-12. {{cite web}}: Missing or empty |title= (help)