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Paramount Worldwide Video produces digital video, helped to successfully put the first fifty of them in digital MPEG 1 on CD, and developed the packaging and launched movies on them, which led to advanced versions of MPEG, and, later on, DVDs . Its president is Eric Doctorow. The division belongs to the Paramount Pictures Corporation, but it is a part of Paramount Home Entertainment, which is responsible for worldwide sales, marketing and distribution of DVDs and Blu-ray discs for films and television by the Paramount Pictures Corporation. Paramount Worldwide Video distributed many of Viacom’s leading brands including Nickelodeon, Music Television (MTV), Comedy Central and Black Entertainment Television (BET). Paramount has numerous divisions such as Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, Worldwide Television Distribution, Paramount Famous Productions, and Paramount Recreation. Paramount Pictures International is responsible for distributing Paramount movies to worldwide audiences. Paramount Licensing handles worldwide licensing and all consumer products for Paramount Properties Paramount’s large production of worldwide videos in these divisions was probably caused by the Case of Paramount back in 1948, in which the corporation itself started to grow too.

the Divisions of Paramount

The Paramount Studio Group offers world class production facilities for feature films, television shows and commercials. The worldwide television distribution group is responsible for distributing Paramount Picture’s final product to view in a variety of television media which include Pay-Per-View or Video on Demand (VOD). It is also available for Pay Television networks and Free Television broadcasters. The made-for-home entertainment division for Paramount Pictures Corporation is Paramount Famous Productions. The division develops and produces prequels, sequels, and remakes based on the libraries of Paramount Pictures, Paramount Vantage, DreamWorks Pictures, MTV films and Nickelodeon movies. Paramount Recreation oversees the licensing and creative design for world-class products such as theme parks and hotels based on Paramount Pictures .

the Paramount Case

The most aggressive attempt at appropriating television came from Paramount Pictures. Paramount studios had established early ties to other media more so than other studios, and were prepared to move into the new medium of television in the late 1920s.The legal struggle that followed was called the Paramount Case. This was a case in which Paramount was found guilty of antitrust violations by the Supreme Court. The antitrust issue affected the efforts of the studios to enter the television industry, even when the Federal Communications Commission temporarily approved Paramount’s television stations license for KTLA in Los Angeles later on . The FCC refused to make a determination on the studio’s eligibility to own and operate a television studio. By July 1948,Paramount owned 25 percent of Tri-States Meredith Broadcasting Co., but FCC had declined to authorize the transfer without an investigation of the antitrust status that Paramount was in. Paramount was one of Hollywood’s most ambitious studios. They started a relationship with the DuMont Television Network, which started in 1938 and lasted until the end of the 1950s. Through the years, the two studios made a relatively small investment of $164,000, which was put into DuMont’s stock. The Paramount Television Network was started in1948 by the studio through its wholly owned subsidiary Paramount Television Productions, Inc. This was a service that supplied film television programs to broadcasters. These programs were produced at the studio’s Los Angeles television station, KTLA, and were booked out of the network’s New York office .

the Expansion of Paramount

Paramount never entered the broadcast television network through its own network or even through its interest in DuMont. Paramount’s involvement with DuMont helped to ensure the networks demise; the studio provided neither funds nor programming for the network, which ceased operations in 1955. Paramount sought to enter the network business on its own and used its influence at DuMont to limit the company to the more profitable areas of television station operation and manufacturing of television sets, equipment for broadcasters, and other electronic equipment. The studio had once intended for Paramount Television Network to be a true network broadcast, however, it was stifled in this attempt by the FCC. Paramount faced opposition from the FCC in its efforts to obtain those stations . The Supreme Court’s 1949 finding that Paramount and other studios were guilty of antitrust violations resulted in a divorcement decree which had split Paramount into two different companies. The first of these companies was Paramount Pictures Corporation and the second was United Paramount Theatres. Paramount Pictures Corporation is in charge of the television distribution and film production for Paramount Worldwide Video, and the United Paramount Theatres was a theater company which later merged with ABC . This left Paramount with only one television station and interests in only three other broadcasting stations. The FCC still refused to grant licenses to either Paramount studios or Dumont in order to broadcast on these television stations. The effect of all of this on Paramount was a decision to drop its plans for ownership of a chain of television stations and a television network. Through the mid- and late 1950s, Paramount’s efforts to establish itself as a force in the television industry were concentrated primarily on nonbroadcast uses of television. This meant that Paramount production would not be open to everyone .

Paramount’s Production of Theater Television

From late 1947 to 1949, the FCC made available frequencies allocated to other services for experimentation with theater television, and later awarded to Paramount five allocations on a strictly temporary basis. No other film studio was as involved in the development and the exploitation in theater television as Paramount was. As early as 1938, Paramount expressed great interest in the possibilities of theater television especially as a medium for the presentation of Broadway plays and sporting events. DuMont was committed to finding ways to increase the size of the tiny video image of television they had. However, Paramount ended up using only a small amount of DuMont’s equipment with the development of large-screen television even though they agreed to cooperate with them . Despite a temporary end to theater plans during World War II, Paramount had television on theater screens within a few years, and officially premiered its theater television system in April 1948 at the Paramount Theater in New York City. Paramount Theater used theater television to present, among other diverse fare, things such as presidential speeches between 1948 and 1951. In 1979, Paramount attempted to create a new pay television channel called Premiere and planned to use its services to show their own films instead of having them on HBO. This venture was not accepted by the Justice Department, which felt that it was both noncompetitive and illegal .

Features of Paramount Home Entertainment

The division in charge of dealing with home video is Paramount Home Entertainment, which was founded in 1976 . Paramount Home Entertainment distributes films made both by Paramount and DreamWorks Animation together and also films by MTV Networks, PBS, Showtime, CBS-owned programs on DVD, and several releases to other independent studios. Paramount Home Entertainment also used to be called Paramount Home Video and had teamed up with both Paramount Pictures and Cinema International Corporation and entered the video market and CIC video, a home video distributer. Paramount, being a subsidiary company owned by National Amusements Inc., distributes most of the programming assets for the private company. Paramount Home Entertainment has developed a well-known trademark by giving their Special Edition/Director’s Cut different names such as Grease: The Rockin’ Rydell Edition and Airplane!: They “Don’t Call Me Shirley” Edition . These additions served to increase the expansion and popularity of Paramount Worldwide Video since the Paramount Case. Paramount Worldwide Video technically belongs to Paramount Pictures Corporation, but it is distributed as a part of Paramount Home Entertainment. Paramount Home Entertainment Inc. is a subsidiary for Paramount Pictures Corporation and engages in sales, marketing, distribution of DVDs and Blu-ray discs for both films and television. The Corporation was founded as Famous Players Film Company by Adolph Zukor in 1912. It is the subsidiary company of National Amusement Inc., which produces and distributes films through both Paramount Pictures and Paramount Vantage. The Paramount Pictures Corporation also maintains the Paramount Pictures library of some 3,500 films . Paramount Worldwide Video distribution started to rise after the Paramount Case and continues to be a significant part of Paramount Pictures.

References

• “Digital Video”, 2 November 2011. Retrieved on 2 November 2011.
• “Divisions/Paramount Pictures”, 2010 Retrieved on 24 October 2011.
• “Paramount Home Entertainment Inc.”, 30 October 2011. Retrieved on 30 October 2011.
• “Paramount Home Entertainment”, 14 October 2011. Retrieved on 30 October 2011.
• “Paramount Pictures”, 28 October 2011. Retrieved on 30 October 2011.
• White, Timothy R. (1990). ‘’Hollywood’s Attempt at Appropriating Television: The Case of Paramount Pictures’’, Tino Balio, pgs. 145-62. Unwin Hyman, London. ISBN 0044458371