Intangible values in Free knowledge

The Edge Article "BETTER THAN FREE" By Kevin Kelly published February 5, 2008

0-Trust.

Immediacy - priority access, immediate delivery
Personalization - tailored just for you
Interpretation - support and guidance
Authenticity - how can you be sure it is the real thing?
Accessibility - wherever, whenever
Embodiment - books, live music
Patronage - "paying simply because it feels good",
Findability - "When there are millions of books, millions of songs, millions of films, millions of applications, millions f everything requesting our attention — and most of it free — being found is valuable."