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Salmat
Company typePublic (ASX: SLM)
IndustryBusiness_process_outsourcing
Founded1979
HeadquartersSydney, Australia
Number of locations
50 Offices
[1]
Area served
Australia Australia
New Zealand New Zealand
Hong Kong Hong Kong
Philippines Philippines
Malaysia Malaysia
Taiwan Taiwan
United Kingdom UK
United States USA
Key people
Richard Lee (Chairman)

Philip Salter (Non-Executive Director and Founder)
Peter Mattick (Non-Executive Director and Founder)

Grant Harrod (CEO & MD)
ProductsBusiness process outsourcing
Number of employees
Over 7,000 (2010) [2]
DivisionsCustomer Contact Solutions, Targeted Media Solutions, Business Process Outsourcing
Websitewww.salmat.com.au

'Salmat (a portmanteau of "Salter" and "Mattick", the founders) registered as Salmat Pty Ltd', ASX: SLM, is an Australian owned Business process outsourcing (BPO) company and became the largest BPO company in Australia (by market capitalisation) after it took over Hermes Precisa Pty Ltd in 2007. [2]

The company is principally a Business-to-business company that provides Business-to-consumer services to its clients. [2]

Salmat, through strategic use of different communications channels, online technology, demographic insight and detailed data management, engages consumers in cost effective one to one communication on behalf of its clients - individually in small groups or on a mass scale. [2]


Scope of the core business activities

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In the 2008/2009 financial year Salmat:

  • delivered more than 4.5 billion catalogues and brochures to Australian homes
  • printed and delivered over 1.3 billion essential mail packs
  • served 10 million visitors to the Lasoo website (pre-shop portal)
  • sent over 60 million email messages
  • sent over 40 million SMS messages
  • engaged in over 100 million telephone conversations in contact centres
  • print and process bank statement for 3 of the top 4 banks in Australia
  • had capacity for over 4,500 operators in their contact centres [2]


Products and services

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Customer Contact Solutions

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(CCS) formerly SalesForce

Targeted Media Solutions

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(TMS) formerly MediaForce

Business Process Outsourcing

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(BPO) formerly BusinessForce


History

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1979 - Philip Salter and Peter Mattick see huge potential for direct marketing and customer communications in Australia, founding Salmat.

1980s - From small beginnings as a letterbox distribution network, the company quickly expands into a national operation and develops a laser printing and direct mailing business.

Mid 1990s - Salmat becomes the market leader in data management, document management, targeted distribution and response management. The company enters the telecommunications industry, setting up call centres for inbound and outbound telecommunications services.

1995 - Salmat acquires Deltarg to offer letterbox delivery and customer targeting services to the New Zealand market.

1996 - The company expands into Asia and commences operations in the Philippines, establishing a joint venture with Jardine Matheson, a Hong Kong listed conglomerate.

1999 - The joint venture expands to Taiwan.

2000 - Further joint venture expansions into Hong Kong.

2001 - Joint venture with ePLDT begins new telecommunications services operations in the Philippines.

2002 - Salmat Limited (ASX Code: SLM) is listed on the Australian Stock Exchange and acquires Jardine Matheson’s interest in the Asian joint ventures.

2003 - Acquisition of ePLDT’s 51% holding in the Philippines operation.

2004 - Salmat purchases SalesForce, one of Australia’s largest call centre and customer sales providers.

2005 - Acquisition of the NSW Government Printing Service.

2006 - Salmat sells its Philippines holding to ClientLogic Corporation and maintains a strategic alliance to offer services to the region. Dialect Interactive is purchased, a leading provider of SMS, IVR and web-hosted services and now known as Salmat Interactive. Launches successful bid for VeCommerce, a specialist provider of voice recognition services. Aframe (now Salmat eLearning), an online learning and training program service, is also acquired.

2007 - Salmat launches Lasoo.com.au, an online catalogue and pre-shopping search engine, and merges its Business Process Outsourcing (BPO) operations with HPA, a key BPO service provider.

Founders

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Retirement has obviously been good to Salmat founders Peter Mattick and Philip Salter. The lifelong friends, who retired as joint managing directors of the direct mail powerhouse last year, pocketed an extra $45m, up from $376m in 2009 to $421m this year .They share the 93rd spot on the list. "Visy, Hannan and Salmat among Australia's wealthiest in 2010 Rich List". ProPrint. 27 May 2010. Retrieved 23 June 2010.


Industry awards and recognition

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Controversy

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Data loss

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"In March 2010, that the account details of 42,000 St George Bank customers were sent to the wrong clients thanks to a glitch by outsourcer, Salmat."

Darren Pauli (19/04/2010). "Paradise lost: a decade of data breaches". TechWorld. Retrieved 23 June 2010. {{cite web}}: Check date values in: |date= (help)


Liz Tay (4 May 2010). "Salmat coder blamed for St.George data leak". IT News. Retrieved 23 June 2010.

DATALOSSdb (26 Feb 2010). "Incident 2629". Databse. Dataloss database. Retrieved 23 June 2010.


Corporate social responsibility

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Environment

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References

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  1. ^ "Salmat Worldwide Network". Retrieved 2010-06-22.
  2. ^ a b c d e f "Salmat Annual Report 2009". Retrieved 2010-06-22.
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Category:Companies listed on the Australian Securities Exchange Category:Companies based in Sydney

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