User:Lwax314/sandbox

Article Evaluations

Article Evaluation: YikYak

The most important fact in this article is the description of YikYak itself, and that came directly from the YikYak blog. Normally that would be fairly acceptable but considering that the blog is an open forum, most of the facts that were put into this article that came from the blog might contain some kind of bias. A lot of the controversy surrounding YikYak (there's so much it gets its own section) comes from reliable news sources like the Huffington Post, the Chicago Tribune, and even the Emory Wheel was featured at one point. The content was very relevant not only to YikYak but some of the topics that branch off of YikYak such as the controversy surrounding it, YikYak and politics, and the history of YikYak. The history and financing of YikYak is actually in need of a citation, despite the in-depth information. As I said before, some of the information written in the article comes from the YikYak blog that is on the YikYak website. Everything else comes from news reports and other non-biased sources, but the only concern is that the blog posts might contain a slight bias, and there is a huge divide among YikYak users as to their feelings towards the app. Some find the app tons of fun and find entertainment beyond "anonymous Twitter posts", while others have experienced a slightly darker side of YikYak and are very much against the app. It's very evident there is a divide among users just based on the information from this article. It presents all of the positives about YikYak use but at the same time presents all the controversy in an equal fashion. Most of the citations for the article work and are cited properly in the references section. I clicked through a few of them and it brought me straight to the source, and there didn't seem to be any outright plagiarism, however as mentioned earlier there are a few sections that are in need of a citation, and have no source. The article is currently considered to be a "start-class" article, meaning that it is on the way to becoming a fully developed article, it is just in need of more information or more citations. Seems very accurate to me considering there is a substantial amount of info missing from the article and half of the article is not cited.

Article Evaluation: Social Media Marketing #Ethics

Social media marketing is a topic that particularly interests me because two of my family members are actually social media strategists, and social media marketing is their job. Both my mom and sister work in social media marketing so I thought I'd take this opportunity to dig a little deeper and find out what it really is that they do. Obviously there are a lot of ethics behind social media marketing because a lot can go wrong very easily. This article is very short and clearly still in development, considering there are only three citations, one of which is from the Huffington Post, which I believe to be a credible source. The links to these citations work and take you directly to the article or website related to the topic at hand (the ethics of social media marketing). It's interesting because the article talks about how the ethics behind social media marketing combine social media ethics with traditional marketing ethics. There is so much more that needs to be checked when it comes to social media because it is "so personal and international". Companies can now mass advertise and still have strict control over who sees their ads. There isn't really much diversity in the viewpoints, as the article mainly just focuses on how there are so many problems with social media marketing and doesn't discuss the perks very much. Most of the information is up to date and still relevant to today's times, especially because now social media is under such scrutiny because President Trump's main form of communication with the mass public is Twitter. This means that people are watching social media very carefully and advertisers know that so they must take precaution when designing advertisements. There isn't much to be said about ethics on the talk page, so I'm hoping to be able to add to this article and build on the already strong foundation. The article as a whole was given a "b-class" rating meaning it is basically complete but not there just yet. Hopefully I'm able to push the article to A-Class.

Rough Draft of Article

Original Article Section: Social Media Marketing #Ethics

The code of ethics that is affiliated with traditional marketing can also be applied to social media. However, with social media being so personal and international, there is another list of complications and challenges that come along with being ethical online. With the invention of social media, the marketer no longer has to focus solely on the basic demographics and psychographics given from television and magazines, but now they can see what consumers like to hear from advertisers, how they engage online, and what their needs and wants are.^[106] The general concept of being ethical while marking on social network sites is to be honest with the intentions of the campaign, avoid false advertising, be aware of user privacy conditions (which means not using consumers' private information for gain), respect the dignity of persons in the shared online community, and claim responsibility for any mistakes or mishaps that are results of your marketing campaign.^[107] Most social network marketers use websites like Facebook and MySpace to try to drive traffic to another website.^[108] While it is ethical to use social networking websites to spread a message to people who are genuinely interested, many people game the system with auto-friend adding programs and spam messages and bulletins. Social networking websites are becoming wise to these practices, however, and are effectively weeding out and banning offenders.

In addition, social media platforms have become extremely aware of their users and collect information about their viewers to connect with them in various ways. Social-networking website Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves.^[109] This may be an unethical or ethical feature to some individuals. Some people may react negatively because they believe it is an invasion of privacy. On the other hand, some individuals may enjoy this feature because their social network recognizes their interests and sends them particular advertisements pertaining to those interests. Consumers like to network with people who have interests and desires that are similar to their own.^[110] Individuals who agree to have their social media profile public, should be aware that advertisers have the ability to take information that interests them to be able to send them information and advertisements to boost their sales. Managers invest in social media to foster relationships and interact with customers.^[111] This is an ethical way for managers to send messages about their advertisements and products to their consumers.

Link: https://en.wikipedia.org/wiki/Social_media_marketing#Ethics

Rough Draft:

The relationship between social media, the marketing business, and the consumer is a complicated one to say the least. Since social media marketing first came to be, strategists and markets have been getting smarter and more careful with the way they go about collecting information and distributing advertisements. Because there is no longer a need to target specific audiences, some companies, such as Facebook have been trying to capitalize on this situation. They gather information from their users that they publically post, and then analyze and advertise accordingly. For many users they see this as a breach of privacy, but at the same time the major companies are arguing that by putting this personal information on their website, it is public information and the users are allowing the developers to use this information however they see fit.

Another issue that is related to social media marketing is that for most of these big companies like Facebook, MySpace, and Twitter, it is in their terms and conditions that they are allowed to use any public information the users provide them with in any way, which includes analyzing interests and determining appropriate advertisements. This is a huge gray area in social media marketing ethics, because there is a huge divide among whether or not users feel that it is a violation of their privacy. On one hand, there are users who think social media should not be collecting information on them, and on the other hand there are users who appreciate the efforts and only want to see advertisements that they would be interested in. This is an argument that won’t be settled any time in the near future, however there is significant progress being made towards finding a suitable compromise.

Comments on Peer Review:

My peer reviewers were incredibly helpful. They provided in depth feedback and gave me a lot of great input I can use to better my article. Both of my reviewers mentioned that I need to add in text citations and quote outside sources to back up my facts. I plan to implement this input in a very strong manner, because I know quotes and citations are super important when writing a Wikipedia article. They also mentioned a couple of grammatical errors, so I plan to review those and see what I can do to improve the grammar. One of my reviewers said they believed there was a section at the end that seemed more like an opinion rather an objective statement. Again, I'll review the section and see what I can do to remove that potential bias and remain neutral.