This user understands the difference between its and it's. So should you.
’s
Thi's user know's that not every word that end's with s need's an apostrophe and will remove misused apostrophe's from Wikipedia with extreme prejudice.
Latin Plurals: "Data is are..."
This user uses "data", "media", "memoranda", "criteria", and "agenda" as the plurals of "datum", "medium", "memorandum", "criterion", and "agendum".