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Today with Kathie Lee and Hoda
Genre
Presented by
Narrated byLes Marshak
Production
Executive producerTammy Filler[1]
Production locationsNBC Studios
New York, New York
Camera setupMulti-camera
Running time44–52 minutes
Original release
NetworkNBC
ReleaseApril 7, 2008 (2008-04-07) –
present
Related
Today (U.S. TV program)

Today with Kathie Lee and Hoda (often referred to as simply Kathie Lee and Hoda) is an American daytime talk show on NBC, which premiered on April 7, 2008. The show airs as the fourth hour of NBC's Today at 10:00 a.m. in all time zones (subject to local delay) as a "show-within-a-show" with its own hosts, opening sequence, theme music, and website. The Monday through Thursday editions of this portion of the program air live in the Eastern Time Zone and on tape delay elsewhere; the Friday edition is pre-recorded.[2]

History

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2007–08: Start of the fourth hour

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On January 17, 2007, at its press tour sessions, NBC announced that Today would be expanded to four hours beginning that fall.[3] To make room on its schedule for the expansion, NBC – rather than take one hour of programming time allocated for syndicated or local programming away from its stations – made the decision to cancel the low-rated daytime soap opera Passions.[4]

The fourth hour debuted on September 10, 2007, originally hosted by Ann Curry, Natalie Morales, and Hoda Kotb.

2008–19: Kathie Lee and Hoda

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Kathie Lee Gifford replaced Curry and Morales as co-host on April 7, 2008,[5] and over time became more of its own distinct entity, and was being referred to more as simply Kathie Lee & Hoda, with its own website and social media presence. The fourth hour does not have news or weather segments (other than local newsbreaks aired during the first half-hour on some NBC stations, provided they air the fourth hour at 10:00 a.m.) or input from the earlier hosts and is structured virtually as a standalone talk show, with an opening "host chat" segment reminiscent of the one popularized by Gifford and Regis Philbin on Live! with Regis and Kathie Lee, as well as interviews and features focusing on entertainment, fashion and other topics aimed at female viewers.

Hoda Kotb (left) and Kathie Lee Gifford (right) in 2009

Kathie Lee & Hoda competes with ABC's The View and CBS's The Price Is Right in most markets in the Central and Pacific Time Zones, but most stations in the Eastern Time Zone air it live one hour before those programs, as ABC and CBS's late morning daytime programs are not tape delayed for each time zone. Not all NBC affiliates carry Kathie Lee & Hoda live. The program airs on tape delay in some markets that may air it later in the morning or early afternoons at the station's discretion to make room for local news or syndicated programming.

On September 26, 2011, NBC began to rebroadcast Kathie Lee & Hoda as part of its overnight lineup (formerly known as NBC All Night) on weekday early mornings at 2:05 a.m. Eastern and Pacific Time[6] (varied according to local scheduling; although the rebroadcast is pre-empted by NBC affiliates in a few markets, such as those owned by Graham Media Group), as a replacement for Poker After Dark, which was canceled due to legal issues involving that show's sponsor Full Tilt Poker and televised poker in general.

On December 11, 2018, NBC and Gifford announced that she will be retiring from her position of anchoring the fourth hour in April 2019, her 11th anniversary since joining Today.[7][8] Kotb will continue anchoring the fourth hour but no replacement has been announced for Gifford.[9]

2019–present

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On February 26, 2019, NBC announced that Jenna Bush Hager would replace Gifford on the fourth hour of Today after her departure on April 5.[10]

Recurring elements

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The show is most notable for its frequent use and display of wine on-air. Gifford and Kotb are always seen with a glass of wine propped in front of them, occasionally taking a sip.[11]

Segments

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The show has many recurring segments throughout its years. They include:

  • Today's Talk is the first segment of every show where Kathie Lee and Hoda talk about the latest headlines and stories.[12]
  • Ambush Makeover is a segment on Thursdays where select fans who show up in Rockefeller Plaza get a makeover.
  • Who Knew? is a trivia game that is partially taped live across the street at The Shops at NBC Studios.
  • iHoda is a segment where Hoda shares her favorite song of the moment during Today's Talk.
  • Friday Funny is a segment where Kathie Lee shares jokes and puns during the Today's Talk.
  • Give It Away is a segment where prizes are given to 5 viewers.
  • Favorite Things is a segment where Kathie Lee and Hoda share their favorite products.

References

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  1. ^ Katz, AJ. "Today Show Names Tammy Filler Executive Producer for the 10 a.m. Hour". Adweek. Retrieved 22 February 2019.
  2. ^ Benbow, Dana Hunsinger (September 6, 2013). "Today show secrets: Kathie Lee hums to herself, Hoda devours M&Ms". The Indianapolis Star. Retrieved December 12, 2014.
  3. ^ Steinberg, Jacques (January 17, 2007). "NBC's Today Is Expected To Add a Fourth Hour". The New York Times. Retrieved September 7, 2008.
  4. ^ Adalian, Josef; Dempsey, John (17 January 2007). "NBC cancels 'Passions'". Variety. Retrieved 26 March 2019.
  5. ^ "Kathie Lee Gifford Joins "Today"". www.cbsnews.com. 31 March 2008. Retrieved 22 February 2019.
  6. ^ Stelter, Brian (27 November 2011). "'Today' Repeats Help Fill NBC's Late-Night Lineup". The New York Times. Retrieved 22 February 2019.
  7. ^ Kim, Eun Kyung. "Kathie Lee Gifford announces she's stepping away from TODAY in 2019". TODAY.com. Retrieved 12 December 2018.
  8. ^ "Kathie Lee Gifford departing Today". NBC Connecticut. December 11, 2018. Retrieved December 11, 2018.
  9. ^ Stelter, Brian. "Kathie Lee Gifford is leaving 'Today'". CNN. Retrieved 12 December 2018.
  10. ^ Triggs, Charlotte. "Jenna Bush Hager Will Co-Host Today's Fourth Hour After Kathie Lee Gifford's Departure". People.com. Retrieved 26 February 2019.
  11. ^ Hart Duerson, Meena. "Kathie Lee and Hoda: Why we drink on the air". TODAY.com. Retrieved 25 February 2019.
  12. ^ "About | NBCUniversal Media Village". www.nbcumv.com. Retrieved 4 April 2019.

See also

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