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This is the draft from April 10. Our current version is now at Haus of Gaga.

HAUS OF GAGA

The Haus of Gaga is Lady Gaga's personal creative team and is responsible for much of her distinctive style. The Haus creates most of the clothing, props, stage sets, and makeup for popstar Lady Gaga's live performances and other visual representations of her work, as well as individual pieces that artistically represent the style and themes emphasized by Gaga. These creations are brought together in combination with other creations and sound to create a complete collection for music videos and other appearances. Some of the Haus's more famous pieces include the "Disco Stick" (a long chrome pole with a crushed acrylic dome that emits light) and the "iPod LCD Glasses" (a pair of glasses with two iPod Classic screens instead of lenses).


Members

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Former Members

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Mathew Williams: The Haus of Gaga's creative director from 2008 to 2010. Mathew was also the creator of the disco stick and former boyfriend of Lady Gaga. He was fired because of tensions at work when Lady Gaga began dating Luc Carl.[1] [2]

David Ciemny: Lady Gaga’s former tour manager.

Angela Ciemny: A friend of Lady Gaga who helped Lady Gaga put on makeup every morning and night and before concerts. However she has stopped since her husband David Ciemny was let go.[3]

Melissa Emrico: One of the original members of Haus of Gaga who works on Lady Gaga’s creative team.

Current Members

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Stefani Germanotta: The artist known as Lady Gaga and singer Haus of Gaga is based upon, and she is also one of the lead designers for her clothing line.[4]

Leah Landon: The manager of Haus of Gaga, she also helps work with the background singers and helps to book Lady Gaga's concerts.

Nicola Formichetti: The fashion director for Haus of Gaga since 2009.[5]

Nicola Formichetti

Laurie Ann-Gibson: The choreographer and creative director for Lady Gaga.[6]

Troy Carter: The Founder, Chairman, and CEO of Coalition Media group and is one of Lady Gaga's managers.[7]

Josh Thomas: A Member of Haus of Gaga’s creative team.

Inspiration (Andy Warhol)

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In interviews and through her art, Lady has revealed her respect for the work of pop artist Andy Warhol, specifically for his ability to elevate pop art. "Warhol said art should be meaningful in the most shallow way," Gaga explained in an interview. "He was able to make commercial art that was taken seriously as fine art ... [and] that's what I'm doing too." [8]

Gaga has expressed her desire to be associated with Warhol. When Christina Aguilera told the LA Times in 2008[9], "I don't know if it [Lady Gaga] is a man or a woman," Gaga responded: "When I hear comments like that, I’m like, ‘She’s dead on’, because she saw the Warhol in me."[10]

Gaga uses the Haus to emulate her idol, who had a famous New York City studio The Factory. “In this industry, you get a lot of stylists and producers thrown at you, but this is my own creative team, modelled on Warhol’s Factory [...] How do I make music and performances that are thought-provoking, fresh and future? We decide what’s good and, if the ideas are powerful enough, we can convince the world that it’s great.”[11]

It is rumored that Gaga chose to name the artistic group "Haus of Gaga" (the German word for "house") instead of "House of Gaga" because of her interest in German culture. In her 2010 music video for the song "Telephone" featuring Beyonce, Gaga counts to three in German.[12] It is also rumored that she was inspired by the German school of design Staatliches Bauhaus, a German school of design that was extremely influential on modern design and emphasized the combination of crafts and fine arts.[13]


Creations and Collections

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Responsible for Lady Gaga’s clothes, stage props and hairdos, The Haus of Gaga made its debut in 2008 with props and costumes made for Lady Gaga’s live performances on tour with New Kids on the Block: Live and her music videos for Just Dance and Poker Face from her debut album ''The Fame''. From then on, the Haus has been responsible for the creative work for Lady Gaga’s performances and appearances.[14]

Live Performances

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2008
Lady Gaga holding the "Disco Stick".

New Kids on the Block: Live

  • LED T-Shirt
  • Origami Dress
2009
Lady Gaga wearing the "Bubble Dress" and sitting on the "Bubble Piano" during the 2009 Fame Ball Tour.

The Fame Ball Tour

  • Mirrored Dress
  • Bubble Dress
  • The Bubble Piano
  • Vespa S 150

The Monster Ball Tour

  • The Orbit
  • Head Orbit
  • Full Body Orbit
  • Monster Ball Tour Orbit
  • Burnt Piano
  • Rapunzel Wig
Lady Gaga wearing the "Rapunzel Wig" on the 2009 Monster Ball Tour.
2010

The Monster Ball Tour

  • Angler Fish
  • Disco Torch
  • Emma
  • Eternal Fountain
  • LED T-Shirt
  • Living Dress
Lady Gaga wearing the "Living Dress".
  • Origami Dress


Music Videos

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"Just Dance"[15]
  • Disco Bra
"Poker Face"[16]
  • Mirrored Mask
  • Black Crystal Catsuit
  • Poker Face Suit
"Eh, Eh (Nothing Else I Can Say)"[17]
  • Daffodil Dress
  • Vespa S 150
"LoveGame"
  • Wire Mesh Fence Glasses
  • Disco Torch
"Paparazzi"[18]
  • Hair Disk
  • Film Strip Dress
  • Mini Mouse Glasses
Lady Gaga in the "Orbit" on the Monster Ball Tour.
"Bad Romance"[19]
  • Razor-blade Glasses
  • Armadillo Stilettos
  • Bat Headpiece
  • Monster Pods
  • The Orbit
  • Pyro-Bra
"Telephone(2010)"[20]
  • Half-Smoked Cigarette Glasses
  • Telephone Headpiece
  • Minnie Mouse Glasses
  • Can-Curl Hairstyle
  • Corded Telephone Hairstyle
  • Leather Outfits
"Alejandro (2010)"[21]
  • Binocular Headpiece
  • Men’s High-Waisted Shorts
  • Rifle Barrel Bra

Media

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Haus of Gaga App

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On February 23, 2009 the Haus of Gaga App was released for the iPhone and iPod Touch.[22] It was created by Universal Music Group and is offered as a free download through the App Store. The main feature of the app are webisodes starring Lady Gaga called “Transmission Gagavision” in which she discusses her fashion inspirations and the works created by the Haus design team. The webisodes were produced on a weekly basis from June 24, 2008 until March 31, 2009. On March 30, 2011, Gaga announced that the webisodes would return during the first week of April.[23] On April 6, she released webisode number 41, under the shortened name Gagavision.

The app relies heavily on user interaction, and it includes a chat room in which Lady Gaga fans can converse with each other. There is also an appearance locator which automatically provides the dates that Lady Gaga will be in the user’s area. Also included in the app are news postings, downloadable songs and videos, a brief biography, and Lady Gaga’s Twitter feed. On April 4, 2009, Billboard named the Haus of Gaga as one of the top five artist apps for the iPhone.[24] The app has fallen into inactivity, as no news posting have been added since April 26, 2010, and there were no new videos added between June 16, 2009 and April 6, 2011, when the latest episode of Transmission Gagavision was released.

Haus of Gaga Blog

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The Haus of Gaga Blog was written by Lady Gaga as a promotional effort for her debut album “The Fame.” It was hosted on LadyGaga.com, her official website. Updated sporadically between May 1 and December 22, 2008, Gaga wrote a total of 29 blog posts. Most of her entries focus on details about her videos and performances, particularly the wardrobes and props created by the Haus of Gaga. Also discussed are fashion, celebrities, music artists, and fan videos. Some of the posts provided insight into recent Haus designs, including pictures of items in production. The blog posts are no longer on her website, but have been archived by Lady Gaga fansites.[25]

References

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  1. ^ Williams, Mathew. "Mathew Williams". Retrieved 10 April 2011.
  2. ^ Williams, Mathew. "Lady Gaga's Stylist Demystifies the Most Amazing Job Ever". Retrieved 7 April 2011.
  3. ^ Ciemny, Angela. "Angela Ciemny: Lady Gaga's former assistant". Retrieved 6 April 2011.
  4. ^ Germanotta, Stefani. "Gagapedia". Retrieved 10 April 2011.
  5. ^ Formichetti, Nicola. "Nicola Formichetti". Retrieved 10 April 2011.
  6. ^ Ann-Gibson, Laurie. "Laurie Ann-Gibson". Retrieved 10 April 2011.
  7. ^ Ann-Gibson, Laurie. "Laurie Ann-Gibson". Retrieved 10 April 2011.
  8. ^ Michaels, Sean. "Lady Gaga: I make soulless electronic pop". Retrieved 4 April 2011.
  9. ^ Amter, Charlie. "Five minutes with Xtina: Christina Aguilera takes a look back at a decade on top". The LA Times. Retrieved 30 March 2011.
  10. ^ Collins, Hattie. "Lady Gaga: the future of pop?". The London Sunday Times. Retrieved 30 March 2011.
  11. ^ Collins, Hattie. "Lady Gaga: the future of pop?". The London Sunday Times. Retrieved 30 March 2011.
  12. ^ "Lady Gaga - Telephone Music Video". YouTube. Retrieved 10 April 2011.
  13. ^ "Lady Gaga Forum: Why 'HAUS' and not House' of Gaga?". Lady Gaga Official Website. Retrieved 10 April 2011.
  14. ^ Garcia, Cathy. [www.koreatimes.co.kr/www/news/art/2009/03/143_40885.html "Lady Gaga Burning Up Album Charts"]. Retrieved 23 April 2011. {{cite web}}: Check |url= value (help)
  15. ^ "Just Dance(Music Video)". Retrieved 23 April 2011.
  16. ^ "Poker Face(Music Video)". Retrieved 23 April 2011.
  17. ^ "Eh, Eh (Nothing Else I Can Say)(Music Video)". Retrieved 23 April 2011.
  18. ^ "Paparazzi(Music Video)". Retrieved 23 April 2011.
  19. ^ "Bad Romance(Music Video)". Retrieved 23 April 2011.
  20. ^ "Telephone(Music Video)". Retrieved 23 April 2011.
  21. ^ "Alejandro(Music Video)". Retrieved 23 April 2011.
  22. ^ ""Haus of Gaga" iPhone Application Available Now!". Retrieved 9 April 2011.
  23. ^ ""Lady GaGa To Headline Radio One's Big Weekend". Retrieved 9 April 2011.
  24. ^ Bruno, Antony (April 4, 2009). ""Top 5 Artist iPhone Apps". Billboard.
  25. ^ ""Haus of Gaga (Blog)". Retrieved 9 April 2011.