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User:Karikesler/Strategic Meetings Management

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Strategic Meetings Management (SMM) is a disciplined approach to managing enterprise wide meeting and event activities, processes, suppliers and data in order to achieve measurable business objectives aligned with the organizations’ strategic goals / vision, and deliver value in the form of quantitative savings, risk mitigation, and service quality.[1]


References

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  1. ^ "Executive Summary - Strategic Meetings Management Programs, Issue II, 2009; http://www2.nbta.org/Lists/Resource%20Library/SMMPExecutiveSummaryJuly2008.pdf
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