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Wistia LLC
Type of businesslimited liability company
Type of site
Video hosting and analytics service
Available inEnglish
FoundedApril 2006 (2006-04)
Headquarters
50 Grove Street, Somerville,
Massachusetts
,
United States
Area servedWorldwide
Founder(s)Chris Savage, Brendan Schwartz[1]
IndustryInternet
URLWistia.com
(see list of localized domain names)
RegistrationRequired (Trial signups and memberships allow access to uploading, managing, and tracking videos)
LaunchedApril 2006 (2006-04)
Current statusActive

Wistia

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Wistia is a video hosting solution for marketers. Wistia helps upload, manage, share, and track customer web videos for performance and statistics.

Wistia provides it’s own video API and player offering a unified viewing experience across all platforms, browsers, devices, and locations around the globe. Wistia boasts a collection of in app analytical tools for customer feedback including heatmaps, video stats, and in-depth user tracking.

Currently Wistia is offered on all online platforms and can render all video codecs. Wistia video player can be embedded into Facebook, as well as into any personal site.

The company was founded by Chris Savage and Brendan Schwartz in April 2006. The company is based in Davis Square, MA it currently has 13 employees.

Content

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Wistia Features
[2] Video Heatmaps, Video Transcripts, Video Embedding

Private Video Sharing, Visitor Tracking, Phone and email support

Post-Roll Calls to Action, Video SEO, Email Marketing Integration

Video Player API, Video Popovers, Video Playlists

Realtime Analytics, Management Console, Social Sharing Features

iPhone/iPad support, Smart Encoding, Video Player Customization

       2.1) Wistia Player

Wistia supports a wide variety of video formats including MOV, MP4, M4V, AVI, WMV, ASF, MPG, VOB, MOD, and 3GP.

       2.2) Wistia API

The Wistia data API is programmable and customizable for customer specific needs. The data is available in either JSON or XML format over HTTP. There is also a Wistia API Ruby gem for access from the command line.

       2.3) Wistia Super-embeds

Wistia generates HTML embed codes for videos that can be put in HTML documents, content management systems, or web frameworks (PHP, JAVA, RoR, etc.). Once the embed code is in place, videos can be played around the world.

See Also - Video Content Analysis - Video Player

Company History

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Wistia was founded by Adam Savage and Brendan Schwartz both Brown University graduates in April 2006 to help filmmakers collaborate online remotely. Wistia developed applications to help companies track how consumers watch, use, and interact with their videos. [3]

Fees range from $79 a month to $10,000 a month, depending on the size of the deal and the number of sales reps using the service. The company landed a $650,000 round of venture funding in 2008, and a $775,00[4][5] round of Venture funding in 2010. [6]

Currently with a market leading quality of service Wistia ranks 6409 in US traffic rank and globally 20,772 according to alexa(highlight) [7]


The Team

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Chris Savage – Co-Founder, CEO
Brendan Schwartz – Co-Founder, CTO
Ben Ruedlinger – VP of Engineering
Adam Zais – VP of Sales nd Marketing (Sales Sensei)
Jeff Vincent – Director of Customer Happiness
Jim Bancroft – Software Engineer
Alyce Currier – Video Jedi
Joe Ringenberg – Designer
Max Kohl – Customer Champion
Max Schnur – Web Developer
James Bancroft – Software Developer
Chris Levine – Video Guy
Jason Lawrence - Developer




References

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  1. ^ "CrunchBase Wistia Company Profile".
  2. ^ "Wistia Features". {{cite web}}: |first= missing |last= (help)
  3. ^ Vannicelli, Laurence. "America's Best Young Entrepeneurs".
  4. ^ "Venture Beat Wistia".
  5. ^ "Forms D Venture Funding". Forms D. Retrieved 2 March 2012.
  6. ^ Leiber, Nick. "America's Best Young Entrepreneurs 2009". Retrieved 2 March 2012.
  7. ^ [www.alexa.com/siteinfo/wistia.com# "Alexa Team"]. {{cite web}}: |first= missing |last= (help); Check |url= value (help)
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Venture Funding Raising
Downloading the Wistia API
Blog Post on Wistia by Mailchimp
How to Video Email Marketing
Mixergy Interview with co-founder Chris Savage
Alyce Currier Wistia Guest Post
Apps Direct profile of Wistia
Online Video Hosting Breakdown