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Culture code

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From Wikipedia, the free encyclopedia

Culture code is a key method developed by Clotaire Rapaille to understanding the type of culture, unique cultural features encoded in some form of information to identify the culture.[1]

Cultural code defines a set of images that are associated with a particular set of stereotypes in our minds. This is sort of cultural unconscious, which is hidden even from our own understanding, but is also seen in our actions. The cultural codes of a nation helps to understand the behavioral responses characteristic of that nation's citizens. The key codes in understanding specific behaviors differentiate between religion, gender, relationships, money, food, health, and cultures.[2] Cultural codes have become an accumulation of years worth of experience. It becomes difficult to evaluate such historical traditions bounded by timescales. It is an even greater challenge to do so in a culture foreign to one’s own.


Types

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There are three kinds of global cultural codes: preliterate (traditional), literary and screen full. Each type contains basic cultural code, opened to self-generation of new, secondary cultural codes.[3]

According to Clotaire Rapaille's The Culture Code: (state what he has to say about each cultural code).

In the literature

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The concept of "cultural code" is considered in the book of Clotaire Rapaille The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do.[2]

In his book, Rapaille defines cultural codes for numerous cultures. In doing so he develops the idea of what is considered to be right or wrong based off of cultural stereotypes. This imprint is known as the "reference sheet" in which we follow to interact appropriately in our current surrounding.

Examples:

  • American Cultural Code
  • Foreign Cultural Code
  • Home Cultural Code
  • Youth Cultural Code

Notions

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A Notion (philosophy) is a conception of or a belief. Notions are usually created in regard to ideas and or concept we create and follow. These same notions are the driving force behind Clotaire Rapaille method.

See also

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References

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  1. Jump up^ Kononenko B. The big Dictionary of Cultural Studies. Moscow, 2003. ISBN 5-94538-390-2
  2. Jump up to:a b Clotaire R. The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do. New York, 2006. ISBN 978-0-7679-2056-8
  3. Jump up^ Culture and Cultural Studies: Glossary. Moscow, 2003. ISBN 5-88687-134-9

[1]

  1. ^ Hyatt, J.; Simons, H. (1 January 1999). "Cultural Codes - Who Holds the Key?: The Concept and Conduct of Evaluation in Central and Eastern Europe". Evaluation. 5 (1): 23–41. doi:10.1177/13563899922208805.