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Wheatley Vodka is a craft vodka brand made by the Sazerac Company at the Buffalo Trace Distillery using a recipe crafted from its namesake, Buffalo Trace Master Distiller Harlen Wheatley. The product launched in 2014 and is made from a grain combination of North Dakota soft red winter wheat and corn. The two grains are distilled seven times separately, married, then distilled three more times for the products 10-times distilled labeling[1]. It is bottled at 82 proof.

Wheatley Vodka was Buffalo Trace Distillery's first U.S. craft vodka release on the tail end of experiments in the vodka category like the limited edition, high-end European release of CLIX vodka in 2013[2].

Contents

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History

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After a series of experiments with vodka, the Buffalo Trace Distillery launched Wheatley Vodka in 2014. The brand was rolled out only to limited markets. It's marketing began with word-of-mouth and bartender marketing programs, as well as a social media presence. It launched a full website and enhanced bartender program in 2018[3]. It even received recommendations from the storied Van Winkle bourbon family of Kentucky, whose brands are also distilled at the Buffalo Trace Distillery. Julian Van Winkle endorsed the brand to a Saveur reporter in 2017[4]. In 2018, it was chosen to replace rival Tito's as the vodka of choice served on United Airlines[5].

Wheatley Vodka is distributed throughout the United States and Canada.

Awards

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Wheatley Vodka has won numerous awards and recognitions since its launch in 2014, including:

  • 2014 International Wine & Spirits Competition - Gold Quality Award[6]
  • 2015 International Wine & Spirits Competition - Gold Quality Award[7]
  • 2015 MicroLiquor Spirt Awards - Gold Medal[8]
  • 2016 San Francisco International Spirits Competition - Gold Medal[9]
  • 2016 Ultimate Spirits Challenge, Frankfort, Ky. - "Excellent Highly Recommended"[10]
  • 2016 Washington Cup - Washington Cup Competition[11][12]
  • 2017 San Francisco International Spirits Competition - Gold Medal[13]
  • 2018 Ultimate Spirits Challenge, Frankfort, Ky. - "Excellent Highly Recommended"[14]

References

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  1. ^ "Buffalo Trace Names New Small Batch Product After Its Master Distiller, Harlen Wheatley - Fred Minnick". Fred Minnick. 2014-04-01. Retrieved 2018-10-20.
  2. ^ "Buffalo Trace vodka launched in UK". Retrieved 2018-10-20.
  3. ^ Cornett, Team. "https://teamcornett.com/work/wheatley-vodka". Cornett. Retrieved 2018-10-20. {{cite web}}: External link in |title= (help)
  4. ^ "The Van Winkle Family Would Like You to Try This Vodka". SAVEUR. Retrieved 2018-10-20.
  5. ^ "United Airlines Dropped Tito's Vodka, Now Serving Wheatley From "Man Who Launched a Million Hangovers" - View from the Wing". View from the Wing. 2018-05-31. Retrieved 2018-10-20.
  6. ^ "Wheatley Vodka | IWSC International Wine & Spirit Competition". www.iwsc.net. Retrieved 2018-10-20.
  7. ^ "Search IWSC 2015 | IWSC International Wine & Spirit Competition". www.iwsc.net. Retrieved 2018-10-20.
  8. ^ "MicroLiquor Spirit Awards - 2015 Winners". MicroLiquor. 2015. Retrieved 10/19/18. {{cite web}}: |archive-url= requires |archive-date= (help); Check date values in: |access-date= (help)
  9. ^ "San Francisco International Spirits Compeition - 2016 Winners" (PDF). San Francisco International Spirits Competition. 2016. Retrieved 10/19/18. {{cite web}}: Check date values in: |access-date= (help)
  10. ^ Contributor, Tops Louisville. "Wheatley Vodka Awarded at Ultimate Spirits Challenge". www.topslouisville.com. Retrieved 2018-10-20. {{cite web}}: |last= has generic name (help)
  11. ^ http://www.washingtoncup.com/PDFS/2016WCPressRelease.pdf
  12. ^ "2016 Washington Cup Press Release and Winners List" (PDF). Washington Cup. 9/23/16. Retrieved 10/19/18. {{cite web}}: Check date values in: |access-date= and |date= (help)
  13. ^ "San Francisco World Spirits Competition". results.sfspiritscomp.com. Retrieved 2018-10-20.
  14. ^ "Wheatley - 90 points in Vodka competition". www.ultimate-beverage.com. Retrieved 2018-10-20.
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