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Leo Burnett Company
[edit]His own firm, the Chicago-based Leo Burnett Company, became the 10th largest advertising agency in the world, the eighth largest in the United States [1] , and one of only a handful of top-ten American agencies not headquartered in New York City.
The official address of Leo Burnett Company is:
35 West Wacker Drive
Chicago, Illinois 60601
U.S.A.
A Private company formed in 1935 and officially running under the name of 'Leo Burnett Company, Inc.' Which is a wholly owned subsidiary of Publicis Groupe. The Company started with eight employees and three clients. It now operates with 200 units globally and the company also includes 'a variety of speciality marketing services and 94 full-service advertising agencies in 83 countries.' [2]
"Headquartered more than a thousand miles from Manhattan, the Chicago-based Leo Burnett Company creates unique advertising campaigns grounded in traditional American values and traditions. The majority of its clients are large, consumer-driven corporations, marketing everything from fast food to cigarettes to frozen foods." [3]
'Its services include quantitative research, context planning, strategic planning, optimization, segmentation and targeting, digital strategy, and specialty insights; film and television, mobile, press/print/editorial, promo, digital, media, radio, design, ambient/outdoor, integrated and direct; media buying, event sponsorship and management, database marketing, direct marketing, promotions, and shopper marketing; and brand navigation, and digital workflow.' [4]
The company has a website that it runs under from Leo Burnett Worldwide
The advertising agency employs around 6,950 and using all these employees for all their talents, Leo Burnett Company is the workings behind some of the most famous advertising icons in our time, some of these include, The Jolly Green Giant, Tony The Tiger and the well known Marlboro Man.
The Leo Burnett Company tries to create a special relationship with its clients and it focuses its advertisements on 'familiarity' with its adverts. For this reason, the Leo Burnett Company has kept many of its accounts for a long time in comparison to other advertising companies. "Of its 31 accounts in the United States, half of them have been with the firm for 20 years or more." [5]
Employees
[edit]The Leo Burnett Company is famous for its employee retention. It has a long standing reputation for keeping employees at their company and according to a company executive "new staffers are assigned to their first account "for life". In the company, layoffs are very rare. [6]
References
[edit]- ^ Advertising, Red Books. "Leo Burnett Worldwide, Inc". Advertising Red Books. Retrieved 15 March 2012.
- ^ Advertising, Red Books. "Leo Burnett Worldwide, Inc". Advertising Red Books. Retrieved 15 March 2012.
- ^ Universe, Funding. "Leo Burnett Company, Inc". Retrieved 15 March 2012.
- ^ Bloomberg, Business Week. "Company Overview of Leo Burnett Worldwide, Inc". Bloomberg. Retrieved 15 March 2012.
{{cite web}}:|first=has generic name (help) - ^ Universe, Funding. "Leo Burnett Company, Inc". Retrieved 15 March 2012.
- ^ Reichheld, Frederick (March–April 1993). "Loyal Based Managment" (PDF). Harvard Business Review. Retrieved 15 March 2012.
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