User:Hespéranope/Kantar Media
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Kantar Media offers a full range of media insights and audience measurement services through the analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide.
History
[edit]Kantar Media was officially launched on 25 January 2010 as part of WPP’s insight division, Kantar Group. The company was formed from WPP Group’s acquisition of TNS Media and KMR Media in 2008. Kantar Media became WPP Group’s rebranded insight, media evaluation and audience measurement company. There are still some TNS-branded companies within Kantar.
With 4,500 employees, Kantar Media operates in 50 countries with an emphasis on Europe and the USA. The company states that it monitors three million brands for 22,000 customers across the world.
Administrative Board
[edit]- Jean-Michel Portier, CEO
- Andy Brown, Chairman
- Richard Asquith, CEO Kantar Media Target Group Index & Custom
- Terry Kent, CEO Kantar Media North America
- Pierre-Olivier Landry, Global Talent Director
- Olivier Lefranc, CFO
- Richard Asquith, CEO Kantar Media Audiences
- Jean-Michel Portail, CEO Kantar Media Intelligence Europe
Business Lines
[edit]Kantar Media is structured into three complementary sectors: ‘Audiences’, ‘Intelligence’ and ‘Target Group Index & Custom’.
Kantar Media Audiences
[edit]Kantar Media Audiences provides media audience measurement services to industry bodies, broadcasters and agencies. It operates in 59 countries and depending on operating country, this can mean it deals with industry bodies such as BARB in the UK providing it with daily results and estimates on the viewing habits of television viewers. This would include details such as audience figures; the channels being watched and the type of people watching at any given time.
Kantar Media Intelligence
[edit]Kantar Media Intelligence provides monitoring and evaluation services to advertisers, agencies as well as to PR people, media owners and government bodies.
- AdExpress gives advertisers the opportunity to view competitors’ media strategies. Media owners use AdExpress to examine the entire advertising portfolio of a sector and compare how effective they are at attracting particular types of advertisers.
- AdScope provides instant information on breaking ad campaigns. A marketer can build a history of campaigns including tracking videos on the web, viral marketing campaigns, blogs and even temporary sites.
- Evaliant provides real-time, automated tracking of web advertising banners on a daily basis.
- KantarSport provides a range of services to sporting federations, rights holders, clubs/teams, venues, broadcasters and sponsors globally to help them make more informed decisions about how sport and entertainment impact on consumer behaviour in order to grow their businesses. These include qualitative research, sponsorship impact and evaluation and sponsorship fit (looking at what sports or events best fit a brand).
Kantar Media TGI & Custom
[edit]Kantar Media Target Group Index (TGI) & Custom provides single-source marketing and media studies that measure consumer usage attitudes, media exposure, demographics, lifestyles and attitudes, and bespoke or custom research services.
Target Group Index (TGI) is the longest running single source marketing and media survey in Britain. It was established in 1969 by BMRB. In Great Britain 25,000 people are interviewed and results are issued quarterly. The survey has expanded and worldwide 700,000 people are now interviewed each year in 50 countries. In Great Britain, respondents are surveyed using a combination of self-completing postal forms and online.
References
[edit]External links
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