User:Greedo/Sandbox
Produce for Kids
[edit]Produce for Kids is a non-profit organization advocating the benefits of healthy diets for families while raising funds for children's non-profit organizations.
Founded in 2002 by John Shuman, president of Shuman Produce Inc., PFK raises money to benefit Children's Miracle Network hospitals and PBS Kids in the communities where the funds are raised.
They do this by connecting produce suppliers with grocery retailers. For every unit of produce a retailer buys from a supplier, a donation is made. The more fruits and vegetables a shopper buys, the more produce the retailer purchases and the more money is donated to charity.
Signage in the fresh produce section of each participating store informs shoppers about the program and the benefits of their purchase.
Children's Miracle Network hospitals treat more than 17 million children every year at little or no cost to their families because of donations from groups such as Produce for Kids.
To date Produce for Kids has donated nearly $2 million to give hope to sick kids, and their families.
Seasonal Campaigns
[edit]Produce for Kids is centered around two marketing campaigns in the Spring and Fall seasons.
Spring - Foremost's Butterflies Are Blooming began in 1995 and is open every year, March 1 through April 30. It is the largest temporary butterfly exhibit in the United States with more than 6000 tropical butterflies from Central and South America and Asia on display in the Lena Meijer Conservatory. This is Meijer Gardens' largest exhibit with more than 150,000 visitors annually.
Fall - Started in 1995 as an effort to share how Christmas is celebrated around the world, every November through the first week of January, Meijer Gardens embraces the decorations, music and food of more than 40 countries and cultures and 300,000 lights twinkling indoors and out. Family activities, carriage rides and holiday entertainment take place during weekends and Tuesday nights. The exhibit has grown to become a holiday tradition with more than 75,000 guests visiting from around the country every year.
References
[edit]- Produce for Kids launches spring campaign, April 17, 2009, The Packer
- Produce for Kids tops $1.6 million in donations, November 6, 2008, The Produce News
- Produce for Kids, PBS Partner Up, October 1, 2007, Supermarket News
External links
[edit]- Produce for Kids official website
- Children's Miracle Network official website
- PBS Kids official website