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Rodeo Drive
	N. Rodeo Dr. and Via Rodeo street sign
Location	Beverly Hills, Los Angeles, CA
North end	South Santa Monica Boulevard
Major; junctions	Brighton Way, Dayton Way
South end	Wilshire Boulevard
East	North Beverly Drive
West	North Camden Drive

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Rodeo Drive /roʊˈdeɪ.oʊ/ of Beverly Hills, California is a four block stretch of road north of Wilshire Boulevard and south of S. Santa Monica Boulevard, known for its luxury-goods stores. The street is home to some of the region's most sought-after stores including Louis Vuitton, Chanel, Hermès, Burberry, and Coach. The neighboring streets like Wilshire, Dayton Way, and North Beverly Drive, also have many luxury stores and restaurants.

History

In 1906, Burton E. Green (1868-1965) and other investors purchased the property that would become Beverly Hills with plans for a mixed-use subdivision. In a nod to the region's heritage, they named their company the Rodeo Land and Water Company and the development's main street Rodeo Drive.

The shopping district as presently constituted developed in the 1970s. The business district, which extends from Wilshire Boulevard to Santa Monica Boulevard, is an exclusive shopping district, but also a major tourist attraction. The "Golden Triangle" business district which surrounds Rodeo Drive also includes those businesses on the streets that lie for a few blocks in either direction.

Culture

Walk of Style

Father's Day Car Exhibition

Apgujeong Rodeo Street (압구정 로데오 거리)

This street, located in Apgujeong-dong of Seoul, South Korea, has become the center for fashion and shopping in the city. "It creates leading fashion trends, customer friendly shops, foreign brand shops with high-quality goods, reasonably priced hip hop fashion shops, and accessory shops."^[1] Its Rodeo is pronounced the same way as the Rodeo in California. It is now seen as a giant cultural center due to the new installments of various cinemas and a Nanta (show) Theatre.

Pop Culture

Rodeo Drive has been used as a filming location for countless films and television shows.

Rodeo Drive's Importance

As an economic engine

As a neighborhood

As a tourist destination

Shops, hotels, restaurants

Transportation

This shopping district is is north of Wilshire Boulevard and south of Santa Monica Boulevard. It can be accessed by the San Diego Freeway or from Hollywood and Vine Street, depending on your current location. Street parking is available, but it is usually hard to find open spaces. There is a major municipal parking garage on Brighton Way, which is west of Rodeo Drive. There are also two public parking areas at the corner of Rodeo Drive and Santa Monica Boulevard. Additionally, free valet parking is available beneath the new Two Rodeo center. It is open to the public and offers two hours of free parking. To access this lot, drive north up Rodeo, make a right (east) turn on Dayton Way, then turn right again into the driveway to the garage. If you choose to stay longer than two hours, prices begin at $4. ^[2]

References

^ "Apgujeong Rodeo Street". Korea Tourism Organization. Retrieved 5 March 2014.
^ "Rodeo Drive". Gary Wayne. Retrieved 5 March 2014.

External links

34°4′9.23″N 118°24′10.76″W / 34.0692306°N 118.4029889°W / 34.0692306; -118.4029889

[1] "Apgujeong Rodeo Street". Korea Tourism Organization. Retrieved 5 March 2014.

[2] "Rodeo Drive". Gary Wayne. Retrieved 5 March 2014.

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