User:Gixego/Manuel E. Machado
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Manuel E. Machado | |
|---|---|
| Born | June 19, 1967 Miami, FL, USA |
| Nationality | Cuban-American |
| Occupation | CEO/Co-Chairman of MGSCOMM |
| Website | mgscomm |
Manuel E. Machado (born June 19, 1967) is the CEO/Co-Chairman of MGSCOMM, an independently-owned integrated marketing communications agency, which is the holding company for MGS, Sway, Cread, PostMaster, Sample It!, and RunWild. MGSCOMM (formerly known as Machado Garcia-Serra Communications) has been named one of the 500 Largest U.S. Hispanic-Owned Companies[1] and currently ranks 14th among the top 50 U.S. Hispanic-American Ad Agencies. [2] The Minority Business Enterprise is headquartered in Miami, FL, with offices in New York City and Mexico City. [3] [4]
Early Life
[edit]A native of Miami, FL, Machado was born to Cuban parents who immigrated to the United States in 1961. Early on, Machado recognized his passion for communications and the Hispanic Market. In 1989, he worked on Univision’s variety entertainment show, Sabado Gigante, as commercial producer for three years. Later, his entrepreneurial spirit led him to open a public relations firm out of his home, starting with a project for Foot Locker during Carnival Miami’s Calle Ocho street festival.
Career
[edit]Prior to the formation of MGSCOMM in 2003, Machado developed communications programs for McDonald’s Corporation, Coors Brewing, Ford Motor Company, Bacardi, Coca Cola, MasterCard International, Ralston Purina, Proctor & Gamble, Nike, Pisco Chile, and the Government of Chile. He was also the founder and CEO of The Meka Group, a marketing communications agency later known as BVK/Meka, with clients such as Sprint PCS, Nike, Pfizer and Tenet Health System, among others. Machado has held executive positions in Univision Network, Burson-Marsteller and Bacardi.
Honors
[edit]Machado is on the Board of Directors of the Spanish Broadcasting System serving on the Audit Committee and the Compensation Committee.[5] He also serves on the Board of Worldwide Partners. His previous community organization positions include Trustee of Vizcaya Museum and Gardens, Greater Miami Chamber of Commerce and Beacon Council; Latin Grammy Host Committee, WLRN Board of Trustees, Voices for Children Foundation Board of Directors, Miami-Dade County Sister Cities Program, Mercy Foundation Ambassadors Board of Directors, Hialeah Foundation Board of Directors, and Past Chairman of the Association of Hispanic Advertising Agencies (AHAA).
References
[edit]- ^ "Hispanic Business 500 - 2009 Directory". Hispanic Business. June 2009. Retrieved 7 March 2011.
- ^ "Top U.S. Hispanic-American Agencies". Advertising Age. 25 April 2010. Retrieved 7 March 2011.
- ^ McClellan, Steve (13 August 2009). "Multicultural Agencies Unite". Ad Week. Retrieved 7 March 2011.
- ^ "Sun Spots Can Miami's ad agencies leverage Hispanic ties to rival Madison Avenue?". Modern Luxury Miami. November 2010. Retrieved 7 March 2011.
- ^ "Manuel E. Machado". Spanish Broadcasting System. 2010. Retrieved 7 March 2011.