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Quiet Hour

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'Quiet Hour is an initiative which was developed to allow people with autism to have a 'sensory-free shopping experience'.[1] Quiet hour involves shopping where 'lights are dimmed, volumes on checkouts turned down, music turned off, shelf restocking paused and smells minimised where possible'.[2]


History

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Quiet Hour was developed by Simon Lea, the manager of the Cheetham Hill Asada Living Store in the United Kingdom.[3] Lea described an experience of watching a young shopper struggling with the noises in the supermarket as the inspiration of the project. [4]

The concept was pioneered in Australia by disability-services provider, Cara.[5] [6] Cara partnered with the Frewville Foodland, a member of the Adelaide Finest Supermarkets group to deliver a trial in July 2016, with the Quiet Hour taking place on Tuesdays between 6.30 and 7.30pm. [7] In response to the initiative, the parents of a child with sensory processing disorder have praised the initiative, saying that it helps their daughter achieve a feeling of 'independence'.[8]

Other supermarkets around the world have began to introduce 'Quiet Hour' following the success of the trials. [9]

References

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  1. ^ Devlin, Peter. "Shhh-opping! Supermarket introduces QUIET HOUR to help those who get stressed by noise".
  2. ^ Devlin, Peter. "Shhh-opping! Supermarket introduces QUIET HOUR to help those who get stressed by noise".
  3. ^ Jackson, Jordan. "Retailer Asda to launch 'quiet hour' for shoppers with autism, special needs".
  4. ^ Jackson, Jordan. "Retailer Asda to launch 'quiet hour' for shoppers with autism, special needs".
  5. ^ Winter, Ryan. "Frewville Foodland to begin 'Quiet Hour Shopping'".
  6. ^ Cara. "Quiet Hour Trial with Frewville Foodland".
  7. ^ Royal, Simon. "Quiet hour tones down shopping's sensory overload in Adelaide".
  8. ^ Royal, Simon. "Quiet hour tones down shopping's sensory overload in Adelaide".
  9. ^ Kenna, Siobhan. "Supermarket Launches 'Quiet Hour' To Help Shoppers With Autism".
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