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Health 2.0

Taking its name from the "Web 2.0" label given to describe the social-networking emphasis of Internet since 2004, Health 2.0 is the use of web and social networking technologies to facilitate patient and physician interaction and engagement, usually through a online web platform or a mobile application. It is sometimes used interchangeably with the term "Medicine 2.0," however, both terms refer to a personalized health care experience that aims to increase collaboration between patients and providers, while increasing patient participation in their own health care. In addition to increased patient-physician interactions, Health 2.0 platforms seek to educate and empower patients through increased accessibility of their own health care information, such as lab reports or diagnoses. Some Health 2.0 platforms are also designed with remote medicine or telemedicine in mind, such as Hello Health. The advent of this communication method between patients and their medical providers is thought to change the way medicine is delivered, evidenced by a growing focus on innovating health technology, such as the annual Health 2.0 conference.