User:Fiachaire/sandbox
A space for Fiachaire to practice or draft Wikipedia edits.
| Company type | Privately held company |
|---|---|
| Founded | 2011 |
| Founders |
|
| Headquarters | , |
Key people |
|
| Products | Priceonomics Content Tracker, Priceonomics Content Marketing Bootcamp, Priceonomics Data Studio, Everything is Bullshit, Hipster Buisness Models |
| Services | Software, Training, Marketing Campaigns |
| Website | priceonomics |
Priceonomics is a content marketing and data services company. It uses data crawling and web scraping to inform articles on a self-promotional blog, structure public and proprietary data for companies, and track changes in public companies for businesses and hedge funds making investment decisions.[1][2] Priceonomics posts branded content which is simultaneously journalism and advertising.[3]
Founding
[edit]Priceonomics was founded in 2011 and is headquartered in San Fransisco, California. As a Y Combinator startup the company offered used product price guides informed by crawling hundreds of millions of individual transactions, and raised $1.5 million from investors.[4][5] Upon launching, the site featured 10 million prices on 50,000 products.[6] In 2012, The Atlantic began posting articles from the blog on products in the price guides.[7] Compared with the blog and data crawling services, the guides generated little traffic or revenue. In 2013 the company got rid of the price guides and announced a new business model focusing on selling data services marketed through viral blogging.[1]
Marketing
[edit]Priceonomics uses zero "growth hacking" or paid advertising to promote its data services. Its acquires customers via its blog, which regularly features in the New York Times, Wall Street Journal, and HuffPo.[2] In 2014, Digiday UK reported most of the blogs output hovered at about 100,000 page views.[8] In 2016, Forbes began posting articles from the blog describing the company as a contributor with a bio describing its paid services.[9]
References
[edit]- ^ a b Constine, Josh. "Priceonomics Dumps Price Guides To Marry Its True Love, Blogging (And Data Crawling)". TechCrunch. Retrieved 2016-08-28.
But in trying to gain traffic for its price guides, Priceonomics found its true calling: Blogging. The startup would investigate a topic like Airbnb rates, wine prices, where couples meet, and the rent of neighboring cities. Then it would write a data-driven blog post about it hoping virality would kick in and bring new users to its guides.
- ^ a b "Priceonomics: How They Create Such Viral Content". 2014-11-02. Retrieved 2016-08-28.
Priceonomics makes its money building data-crawling software, which it uses to collect information so businesses and hedge funds can make decisions about investments…but you wouldn't know that from visiting their website.
- ^ "Startup lures clients with its journalism". Retrieved 2016-09-22.
- ^ Meece, Mickey (2012-05-23). "A Second Chance for Idle Electronics". The New York Times. ISSN 0362-4331. Retrieved 2016-09-20.
A new site, Priceonomics.com, features more than two dozen price guides, for items from appliances to video equipment.
- ^ Constine, Josh. "YC Price Guide Startup Priceonomics Raises $1.5M Seed From Andreessen Horowitz, SV Angel". TechCrunch. Retrieved 2016-09-22.
- ^ Constine, Josh. "Y Combinator Startup Priceonomics Tells You How Much To Pay For Any Used Product". TechCrunch. Retrieved 2016-08-28.
The first startup out of the winter 2012 Y Combinator batch, Priceonomics has crawled the web to compile its next-generation price guide. It launches today featuring 10 million prices on 50,000 products, and plans to expand across verticals soon.
- ^ "Search - The Atlantic". Retrieved 2016-09-22.
- ^ Bilton, Ricardo (2014-07-28). "How a data startup cracked the content-marketing code". digiday.com. Retrieved 2016-09-20.
Like most brands, Priceonomics treats its blog as the top part of the classic purchase funnel. The more content it creates, and the better that content does on platforms like Facebook and Twitter, the more people it will expose to its brand.
- ^ Priceonomics. "Priceonomics - Priceonomics". Forbes. Retrieved 2016-09-22.