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Illuminarium Experiences
IndustryEntertainment
Founded2019; 5 years ago (2019) in Atlanta, United States
FounderAlan Greenberg
Headquarters
Websiteilluminarium.com

Illuminarium Experiences is an American company that creates large-scale experiential entertainment in reprogrammable immersive theaters, called “Illuminariums,” in cities around the world. The theaters host for-profit shows consisting of filmed, live or streaming video--or computer-generated content--that is projected onto the theater walls and floors through various technologies, including 4K laser projection[1], LIDAR-based movement sensors, beamforming sounds[2] and sensory effects like digital scent technology.

History

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The company was founded in 2019 by Alan Greenberg who serves as CEO, with partners media production company RadicalMedia and architecture and design firm Rockwell Group, alongside operational partner Legends Hospitality.[3][4]

The first Illuminarium venue opened in Atlanta, Georgia (where the company is based) in 2021, along the city's BeltLine, with a safari show entitled “WILD: A Safari Experience.”[5] The 45-minute-long show features video content of an African wildlife, including cheetahs, elephants, hippopotamuses, lions and zebras, all captured on film by RadicalMedia in the animals’ natural habitats across South Africa, Kenya and Tanzania.[6][7]

The Atlanta theater features a nightlife experience, called The Bar at Illuminarium.[8] The bar is designed by the LAB at Rockwell Group and uses 16K laser projection and audio systems to virtually “surround” guests in different digital settings, including a night market in Tokyo and a Mediterranean garden.[9]

Future installations

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A Las Vegas, Nevada venue, at Area15, is planned for January 2022 and a Miami, Florida location for spring 2022.[10][11] A theater in planned to open at Navy Pier in Chicago, Illinois in 2023.[12]

Following WILD, Illuminarium theaters will show an experience entitled SPACEWALK, featuring filmed content of the solar system, comets of the Kuiper belt, the stellar Nebula and the surface of Mars.[10]

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References

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  1. ^ Campos, Guy (2021-01-13). "Panasonic signs huge immersive projection deal". AV Magazine. Retrieved 2021-11-05.
  2. ^ Berg, Nate (2021-06-08). "Inside the Illuminarium, the $30 million spectacle that's like walking into a film". Fast Company. Retrieved 2021-11-03.
  3. ^ Takashi, Dean (2021-01-11). "Panasonic will help create immersive entertainment spectacles in Illuminariums". VentureBeat. Retrieved 2021-05-06.{{cite web}}: CS1 maint: url-status (link)
  4. ^ Coates, Charlotte (2021-05-06). "Illuminarium Experiences to open first venue in Atlanta 2021". Blooloop. Retrieved 2021-05-14.{{cite web}}: CS1 maint: url-status (link)
  5. ^ Spangler, Todd; Spangler, Todd (2021-06-14). "'VR Without the Goggles': Illuminarium Set to Launch Its First Immersive Entertainment Location in Atlanta". Variety. Retrieved 2021-11-05.
  6. ^ Kelley, Colin (2021-04-14). "New Worlds: Illuminarium will create 'cinematic immersion' on the BeltLine this summer". Reporter Newspapers & Atlanta Intown. Retrieved 2021-11-05.{{cite web}}: CS1 maint: url-status (link)
  7. ^ Ho, Rodney. "Illuminarium, an 'immersive' entertainment experience, opening in Atlanta this summer". ajc. Retrieved 2021-11-05.{{cite web}}: CS1 maint: url-status (link)
  8. ^ Speros, Will. "Illuminarium Experiences to Debut Immersive Bar in Atlanta". Hospitality Design. Retrieved 2021-11-05.{{cite web}}: CS1 maint: url-status (link)
  9. ^ Rende, Sydney. "Illuminarium Announces its Virtual Nightlife Experience | What Now Atlanta". What Now Atlanta. Retrieved 2021-11-05.{{cite web}}: CS1 maint: url-status (link)
  10. ^ a b Karel, Janna (2021-05-13). "Illuminarium to bring safaris, spacewalks to Las Vegas". Las Vegas Review-Journal. Retrieved 2021-11-05.{{cite web}}: CS1 maint: url-status (link)
  11. ^ Campos, Guy (2021-01-13). "Panasonic signs huge immersive projection deal". AV Magazine. Retrieved 2021-05-06.
  12. ^ McGowan, Elliot (2021-09-08). "Navy Pier's Crystal Gardens Space Is Being Turned Into An Enormous High-Tech 'Illuminarium' Exhibit". Secret Chicago. Retrieved 2021-10-19.{{cite web}}: CS1 maint: url-status (link)