User:Farrisp
|
Tell us more about yourself This page is your user page. You are free to change it however and whenever you want. Just remember, it is your face towards the rest of the community and the world. You can always get back here by clicking on your user name at the very top of every page. |
Start editing Every one of Wikipedia's articles has been created by its readers. Click here to learn more about how quickly and easily you can help make Wikipedia better. As we say: Be bold! |
Personalize Wikipedia With your account, you can enhance your reading and editing experience by marking articles to watch as they evolve and adjusting your settings. |
About me
|
| Click here to add an image of yourself (optional). Important information for minors |
I am a Professor of Business Administration, specializing in Marketing, at the University of Virginia's Darden Graduate Business School. I live in Charlottesville, VA, serve on the boards of two manufacturers, and several editorial boards of marketing journals. My current research is in the field of marketing metrics, with an emphasis on creating consistent and useful definitions of key marketing measures and concepts.
Along with Carl Spaulding (Nielsen Catalina Ventures), and Dr. David Reibstein (Wharton School, University of Pensylvania), I am leading the Common Language Project. The objective of this project is to eliminate ambiguity in marketing terminology and definitional differences between C-Suite management, finance, marketing, sales and research within an organization and across the marketing industry and businesses by establishing MASB-endorsed common language for marketing activities and metrics.