User:Drwhatnot/sandbox

Peter Kleinman is an American creative director, writer, and marketing executive. Most well known for his role as art director, creative director, and editor of the National Lampoon and Heavy Metal Magazine from 1974 to 1987.

He studied art and advertising at the Art Students League in New York City and interned with fine artist Vincent Trotta. He attended Pratt Institute majoring in communications and was hired out of college as a staff artist at Esquire Magazine under Richard Weigand and Jean-Paul Goode. In 1974 he replaced Michael Gross at The National Lampoon. He conceived and designed many of the magazines iconic covers and images. His Animal House logo and Heavy Metal Magazine logo as well as "Baby in a Blender", "Nose to the Grindstone" and "Stevie Wonder in 3-D Glasses" are among the most well known. During his tenure at The National Lampoon he was also the founding Creative Director of Heavy Metal Magazine. His work won awards in numerous categories from industry organizations including The Society of Illustrators, The Art Directors Club of New York, The American Institute of Graphic Arts, The Columbia School of Journalism, The One Show, Graphis Annual, and The Type Directors Club. In 1979 Kleinman left the magazine to open his own agency and art directed the best selling "What's What" for Hammond publishing. He returned as Creative Director and Editor to the National Lampoon in 1984 and remained there until 1988. Kleinman taught art and design at The School of Visual Arts in New York City. In 1989 he joined Leviton Manufacturing, the 105 year old leading global electrical device manufacturer. Kleinman was instrumental in building the company's digital marketing and advertising platform capabilities. In 1999 Kleinman became Senior Vice President of Marketing at Second Line Search. He united the company brands (Action Sports Adventure, Filmbank, Hot Shots Cool Cuts, and Footage Now) under one umbrella brand which he named Sekani. In 2001 Sekani was acquired by Bill Gate's Corbis. Kleinman's was bought out and he was then hired by Corbis to launch the rebrand of the stock cinematography company within Corbis Motion. He returned to Leviton Manufacturing in 2005 and was again an instrumental creative force in Leviton's rebranding in 2007. As Director of Marketing for Leviton's Electrical Distribution Channel he named and helped launch the Leviton Evr-green electric vehicle charger device line. In 2010 he collaborated with Tony Hendra to launch The Final Edition, a satirical website, www.thefinaledition.com where he is a contributing writer and editor.

External links

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Peter Kleinman
Born	01/30
Occupation	Writer and Advertising Copywriter
Nationality	American
Notable works	National Lampoon Heavy Metal The Final Edition

Peter Kleinman is an American born editor and copywriter.

Career

1970s

Kleinman served as Art Director, Creative Director, and editor of National Lampoon. He began his publishing career as a staff designer at Esquire magazine in 1973.

1980s

In 1980 he left the National Lampoon to art direct What's What a best selling visual encyclopedia for Hammond Publishing . In 1989 he joined Leviton Manufacturing as a marketing communications specialist.

1990s

http://www.presentationmaster.com/2001/06_jun/features/stock1a.htm

In 1990 Kleinman joined the marketing communications team at Leviton Manufacturing Co.,Inc. During the early to mid nineties he designed the first digital catalog in the company's 100 year history. He was an instrumental force in migrating Leviton's marketing efforts to a fully digital environment by 1996. He left Leviton in 1999 to accept a position as VP of Marketing for the Second Line Search conglomerate of stock cinematography archives. Kleinman built a marketing and web development department and spearheaded the initiative to unify five separate companies under one umbrella brand. He united Filmbank, Action Sports Adventure, Hot Shots Cool Cuts, Second Line Search, and FootageNow under one name: Sekani.

2000s

By early 2001, Sekani had grown significantly. Working with Todd Pavlin (CEO), Rick Gell (President), Rob Pavlin (VP), and Armistead Whitney (VP), Kleinman positioned the brand to go public. Sekani won the bid to be the Digital Asset Management and video partner of NBC, shooting the 2000 Olympic Games in Australia. Sekani packaged for sale a digital video library of every minute of the games, categorized by specific sport. Sekani was also awarded a distribution deal that year with the National Hockey League to manage and distribute all NHL footage. Before the Initial Public Offering was set to be announced, Sekani was acquired by Corbis, one of the worlds largest stock photography brands and owned by Bill Gates. The Sekani footage collections were consolidated under the name Corbis Motion. Kleinman accepted a buyout and was then hired by Corbis to brand and launch the new Corbis Motion division.

In 2005 Kleinman returned to Leviton where he serves as Director of Marketing for the Distribution Channel.