User:Donnie Park/Toys (advertisement)
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| Agency | TBWA\Chiat\Day |
|---|---|
| Client | Nissan |
| Language | English |
| Running time | 60 seconds |
| Product | |
| Release date(s) | 1996 |
| Music by | Van Halen |
| Starring | |
| Country | United States |
Toys, also known as Barbie and Ken was a series of American stop motion television advertisement launched in 1996 to encourage sale of the 300ZX Z32 of the Nissan Z-car, known within the Japanese domestic market as the Fairlady Z.[1].
part of the $200 million campaign starring Dale Ishimoto as Nissan's honorary president Yutaka Katayama, who was credited for the sucess of Nissan in the United States.
to the tune of You Really Got Me, a cover version of the Kinks' song by Van Halen[2]
Despite it's success, winning awards, it failed to prevent falling sales that cumulated with Nissan discontinuing the car from the US market. Additionally, Mattel launched a successful lawsuit against Nissan over it's negative portrayal of it's characters.
Background
[edit]The 300ZX was successful upon it' launch in 1989, it appeared in Car and Driver's 10 Best list throughout it's production life but with low sales (3000 cars in 1995 and 1996) and buyers turning towards SUVs, two-seater sports cars fell out of favor with consumers. Many of Nissan's equally complex and expensive competitors faced the axe caused by the rising yen such as the Toyota Supra and Mazda RX-7.[3]
Sequence
[edit]G.I. Joe escapes from the jaws of a dinosaur to get to his 300ZX
drives to a large dollhouse where he makes a calls Barbie out, who then comes o
Barbie, when get dressed up, gets into his car and drives off, leaving Ken
Reception
[edit]Despite it's success, winning awards, it failed to prevent falling sales that cumulated with Nissan discontinuing the car from the US market. Additionally, Mattel launched a successful lawsuit against Nissan over it's negative portrayal of it's characters.
This with the other Mr K. series of commercials that included Dream Garage, Enjoy the Ride and Dogs Loves Trucks was amongst those that provoked a series of criticisms from the media who questioned validity of featuring models that was or faced discontinuation bundled into a rather serious investment in advertising.[3]
- Two commercials by automobile company Nissan featuring dolls similar to Barbie and Ken was the subject of another lawsuit in 1997. In the first commercial, a female doll is lured into a car by a doll resembling G.I. Joe to the dismay of a Ken-like doll, accompanied by Van Halen's "You Really Got Me".[4] In the second commercial, the "Barbie" doll is saved by the "G.I. Joe" doll after she is accidentally knocked into a swimming pool by the "Ken" doll to Kiss's "Dr. Love".[5] The makers of the commercial said that the dolls' names were Roxanne, Nick, and Tad. Mattel claimed that the commercial did "irreparable damage" to its products,[6][7] but settled.[8]
https://www.youtube.com/watch?v=0ELV9d12hHg http://www.vhnd.com/2009/11/10/flashback-nissan-commercial-featuring-van-halen/
References
[edit]- ^ Nissan 300ZX 1991 Service Manual No. SM1E-0Z32U0. Tokyo, Japan: Nissan Overseas Service Department. December 1990.
- ^ Evanow 2005, pp. 73.
- ^ a b Evanow 2005, p. 87.
- ^ "1990's Nissan 300ZX Commercial" youtube April 25, 2010
- ^ "Nissan Toys 2 Barbie Ken Commercial" youtube April 25, 2010
- ^ "Mattel Sues Nissan Over TV Commercial". New York Times. September 20, 1997. Retrieved March 3, 2012.
- ^ After Aqua, Mattel goes after Car Ad MTV.com September 24, 1997
- ^ Battleground Barbie: When Copyrights Clash Peter Hartlaub, The Los Angeles Daily News, May 31, 1998. Accessed July 3, 2009.
Works cited
[edit]- "#TBT: A Look Back at Nissan's 1996 $200 Million Ad Campaign". Tier10lab. Retrieved 2017-02-04.
- "A CAR AD THAT FLOORS VIEWERS NISSAN'S NEW DOLL-DRIVEN COMMERCIAL IS SUPERB TV, AND IT'S BEEN GETTING AS MUCH ATTENTION AS ANY SHOW OUT THERE". NY Daily News. Retrieved 2017-02-04.
- Reuters (1997-09-20). "Mattel Sues Nissan Over TV Commercial". The New York Times. ISSN 0362-4331. Retrieved 2017-02-04.
{{cite news}}:|last=has generic name (help) - "Remember Nissan's Ken and Barbie Toy Ads? Throwback Thursday". Retrieved 2017-02-04.
- Gellene), (Denise (1997-04-02). "TBWA Chiat/Day Honored for Nissan Spots". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-02-04.
- "INTERNATIONAL: THE WORLD'S TOP CLIENTS - Why Nissan cars are sporty in the US but sensible in Europe/Despite the odd hiccup, Nissan's regional approach to advertising works well, Michele Martin says". Retrieved 2017-02-04.
- U.S.A., Nissan Motor Corporation. "Still 'Enjoying the ride.' Nissan Award-winning Brand Campaign Celebrates One-year Anniversary". www.prnewswire.com. Retrieved 2017-02-04.
- "The 50 Best Car Commercials Of All Time#7. Nissan, "Barbie and Ken"". Complex. Retrieved 2017-02-04.
- Hartlaub, Peter (May 31, 1998). "BATTLEGROUND BARBIE: WHEN COPYRIGHTS CLASH". Los Angeles Daily News. Retrieved February 4, 2017. -->
- Evanow, Pete (October 11, 2005). Z: 35 Years of Nissan's Sports Car. Motorbooks. ISBN 9780760321812.
{{cite book}}: CS1 maint: ref duplicates default (link)
External links
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