User:Dmitrij.shpilchevskij/Aerosvit

Aerosvit Airlines

IATA ICAO Call sign VV AEW AEROSVIT
Founded	25 March 1994
Hubs	Boryspil International Airport
Frequent-flyer program	Meridian loyalty program
Alliance	Ukrainian Aviation Group Strategic Alliance
Fleet size	18
Destinations	62
Headquarters	Boryspil International Airport Boryspil, Ukraine
Key people	Oleksandr Avdieiev (Acting Director General) Gregory Gurtovoy (Co-Chairman of Supervisory Board)
Website	www.aerosvit.com

Aerosvit Airlines closed joint stock company, operating as AeroSvit Ukrainian Airlines which is one of the two Ukrainian flag carriers, operates currently the largest network (among other Ukrainian carriers) of scheduled international flights, performing scheduled domestic and international services Aerosvit Airlines directly or by code share to over 70 destinations including long-haul international services to China, India, Thailand, Canada and the USA, as well as charter services.

Its main base is Boryspil International Airport, Kyiv.

The airline was established on 25 March 1994, and started operations in April 1994 with flights from Kyiv to Tel Aviv, Odessa, Thessaloniki, Athens and Larnaca in co-operation with Air Ukraine. In October 1994, it started to dry-lease Boeing 737-200 aircraft as the network expanded to include flights to Moscow. It was the first European passenger airline to use Suvarnabhumi Airport in Bangkok.

History and milestones

1990s

• 1994: The closed joint-stock company AeroSvit was incorporated. Launch of scheduled flights from Kyiv to Athens and Tel-Aviv. New scheduled flights from Kyiv to destinations in Greece and Cyprus were launched. Acquisition of the first Boeing 737-200 aircraft under operational lease. First flight Kyiv-Athens under AeroSvit Airlines’ own code was performed.
• 1995: Scheduled flights from Kyiv to Almaty, Ashgabad, and Riga were launched.
• 1996: Scheduled flights to Yekaterinburg, Kharkov, Lvov, and Simferopol’ were launched. AeroSvit Airlines became a full IATA member.
• 1997: AeroSvit Airlines became a member of IATA Clearing House. AeroSvit Airlines purchased one Boeing 737-200A.
• 1998: Further development of route network
• 1999: AeroSvit Airlines added a third Boeing 737-200 aircraft to its fleet. Scheduled flights to Budapest were launched. Scheduled flights to Sofia and Istanbul were launched.

2000s

• 2000: Two Boeing 737-300 aircraft joined AeroSvit Airlines’ fleet. Scheduled flights to Prague and Warsaw were launched. AeroSvit Airlines carried more passengers than any other Ukrainian airline.
• 2001: Further development of route network
• 2002: AeroSvit Airlines added three Boeing 737-500 aircraft to its fleet. First in Ukraine long-haul Boeing 767-300ER aircraft operations were launched. Scheduled flights to Bangkok were launched.
• 2003: Scheduled flights to New York were launched. AeroSvit Airlines carried its second millionth passenger. Scheduled flights to Toronto were launched. JAR-145 certification for performing maintenance works in accordance with the European Joint Aviation Authorities’ requirements was received. Scheduled flights to Delhi were launched.
• 2004: Number of weekly flights to Bangkok increased to three; Boeing 737-300 was added to the fleet. The network of domestic flights across Ukraine expanded to eleven destinations. Scheduled flights from Kyiv to Beijing and St. Petersburg were launched; AeroSvit Airlines became The official air carrier of the National Olympic team of Ukraine for the XXVIII Olympic Summer Games held in 2004 in Athens. Scheduled flights to Baku were launched. Scheduled flights to Chisinau were launched. Scheduled flights to Cairo were launched.
• 2005: Aerosvit started operating Boeing 737, 9th middle haul aircraft in airline park. Aerosvit added 10th middle haul aircraft to its fleet. Launch of a new service – e-ticketing on the route New York-Kiev. Aerosvit Airlines and Azerbaijan Airlines started code-share operation of Kiev-Baku route. Launch of scheduled flights from Kiev to Hamburg.
• 2006: Aerosvit was added to IOSA register (IATA operational safety audit). Launch of scheduled flights from Donetsk to Tel Aviv. Launch of code share flights Kiev-Vilnius (flyLAL). 6 million passengers were carried within 12 years of operation
• 2007: Number of destination points from Ukraine to USA thru New-York increased up to 100 cities. Aerosvit Airlines and Donbassaero built the Strategic Alliance «Ukrainian Aviation Group». The fleet was added by the third long haul aircraft Boeing 767 and eleventh middle haul Boeing 737. Launch of code share flights Kiev-Minsk (Belavia). Aerosvit Airlines received the 12th middle haul aircraft Boeing 737. Aerosvit signed the contract with Boeing for delivery of 14 Boeing 737-800 New Generation starting from 2012. AeroSvit Airlines launched online ticket sales on www.aerosvit.com
• 2008: Launch of scheduled flights Kiev-Tbilisi. Launch of scheduled flights Kiev-Almaty. E-ticketing implementation at all Aerosvit scheduled flights. AeroSvit Airlines became the official air carrier of the National Olympic team of Ukraine for the XXIX Olympic Games held in Beijing
• 2009: Aerosvit launched scheduled flights Kiev-Astana. Aerosvit started operation of Ukrainian new generation jet aircraft Antonov 148. Aerosvit prolongated the IOSA certificate up to October 2011

2010s

• 2010: Launch of scheduled flights Kiev-Vilnius. Launch of scheduled flights Kiev-Riga, Kiev-Bucharest, Kiev-Chisinau. Aerosvit received the second Antonov 148 aircraft to its fleet. Launch of flights operation Odessa-Kaliningrad, Simferopol-Kaliningrad, Donetsk-Saint Petersburg, Odessa-Riga. Launch of scheduled flights Dnepropetrovsk-Berlin, Kiev-Kaliningrad. Launch of code share flights Odessa-Milan. Dniproavia joined the strategic alliance Ukrainian aviation group. Start of scheduled flights Kiev-Tashkent, Сopenhagen, Yerevan. Launch of scheduled flights Kiev-Minsk, Kiev-Gyanja. Aerosvit signed the contract with Boeing for delivery of 4 Boeing 737-900ER in 2013-2014. The fleet was added by the fourth long haul aircraft Boeing 767.

Corporate affairs and identity

Headquarters

Aerosvit's corporate headquarters are located in 58a, T.Shevchenko blvd., Kyiv, Ukraine, 01032

Structure of ownership

Shareholder	%
State Property Fund of Ukraine	22,4
GenAvia-Invest Limited Liability Company	25,0
BUREAU Limited Liability Company	4,8
Gilward Investments B.V. Company	38,0
INVESTMENT ADVISORS GROUP Limited Liability Company	9,8

Liveries and logo

Aerosvit's present livery is a Euro white scheme, comprising a white fuselage with the blue Aerosvit title and design. The tail is white with a blue bird wing inside the yellow circle and the small Ukrainian flag at the top. The wing became a symbol of the company and inspired the name of Aerosvit Airlines. This livery has been in use since the late _______ (?) In 2011, to coincide with Alliance common geometry in livery style, a new livery was unveiled.

Since the establishment in 1994 the Aerosvit logo has its history

Logo image	Usage	References
logo image 1	1994-1999	The first logo since the establishment of the Company. Not used any more
logo image 2	1999-2003	The second logo variant that was in use up to 2003, when the modern one appeared. Not used any more
logo image 3	Modern logo	The modern look of Aerosvit logo reflects the airline as the flagship national airline. In use (Pantone 286C, 109C)

International cooperation

AeroSvit is a member of the following international organizations:

• International Air Transport Association (IATA), including BSP
• Association of European Airlines (AEA)
• European Business Association (EBA)
• U.S.-Ukraine Business Council (USUBC)
• International Chamber of Commerce in Ukraine (ICCU)
• Kyiv Chamber of Commerce and Industry
• Association of Ukrainian-Chinese Cooperation (AUCC)

Company policies

Product policy

The product AeroSvit Airlines provides to the consumer is the carriage of passengers, their luggage, cargo, and mail with a high level of safety, service, and reliability. AeroSvit Airlines constantly improves its product, introducing within the system of quality assurance, commercial policy, and service policy new methods of services, thereby raising the level of service quality from the moment client’s book their tickets until the moment they are delivered to their destinations on time.

AeroSvit Airlines considers the quality of its product to be the result of many components, such as:

• Implementation of modern methods of sales and accompanying services
• Adequate personnel training
• Availability of sound passenger service techniques and procedures, their proper and timely execution being constantly monitored,
• A high level of service as well as bonuses provided during the purchase of tickets
• Minimization of waiting time during ticket sales
• High quality of service and comfort at departure and destination airports as well as on board the aircraft
• Guaranteed quality of connections
• Prompt processing of passengers’ complaints, claims and wishes aimed at rectification of defects and compensation for losses suffered
• Strict flight regularity
• As a result of the above, constant involvement of new clients as well as retention and further expansion of existing, loyal clientele
  
  

Factors that contribute to the quality of the product include:

• The aircraft fleet, which consists of safe, modern aircraft, such as Boeing 737’s and Boeing 767’s
• In-flight service that complies with international standards
• Constant improvement of personnel’s professional skills, including communication skills for those employees who are in direct contact with passengers
• Documented procedures and techniques describing in detail all stages of passenger handling and servicing
• A developed network of distribution (agency and interline-agreement networks), allowing clients to obtain AeroSvit Airlines’ services practically worldwide
• A dynamically developing route network, allowing AeroSvit Airlines to attract additional transfer traffic on its flights
• Development of transfer flows via Boryspil International Airport.
  
  

On the whole, AeroSvit Airlines’ product can be characterized as meeting international standards and requirements of the market, not conceding and in many respects surpassing the product offered by competing airlines.

Today, AeroSvit Airlines has almost completed formation of a transparent client-carrier communication system that allows for effective feedback. This system allows AeroSvit Airlines to:

• Respond promptly and efficiently to changes in clients’ requirements and wishes
• Take into account needs, tastes, and suggestions of its potential clients
• Reach a high level of passenger demands’ satisfaction
• Consider the interests of various consumer groups while creating the product
• Enhance the competitive position of AeroSvit Airlines
  

Marketing Sales policy and advertising

As part of improving passenger servicing and profit maximization, AeroSvit Airlines utilizes up-to-date sales techniques, such as online sales. The Airlines is actively concern with various innovations in IT&E-commerce, and uses them to enhance the convenience, clarity, usability, visibility of e-services on its website www.aerosvit.com. Aerosvit Airlines was the first in CIS that used an electronic ticket, receipt of payment through "live chat", online visa support. This company never stops at what has been accomplished, so it actively grows in this direction. Aerosvit one of the first in the CIS has started to use modules, which enable customers to buy tickets online, to use other online services: registration, insurance, booking hotels, car rental, My Stay Planner. Expansion of its sales network allows AeroSvit Airlines to contact potential passengers and better understand the demands of the market, thus making it possible to offer products that are most desired.

AeroSvit Airlines’ advertising activities promote fulfillment of its marketing tasks and strategic plans. A direct task of AeroSvit Airlines’ advertising efforts is to inform potential consumers about attractive features of AeroSvit Airlines’ products.

The most recent slogans are: "Open the world with Aerosvit", "Cost efficient trip planning with AeroSvit".

Online sales policy

Taking into account the tendency of global internet user’s audience gain worldwide, AeroSvit Airlines considers online sales of air tickets from its web site (www.aerosvit.com) to be one of the best mediums to involve new clients and maintain a positive image among present clientele.

At present, AeroSvit Airlines actively maintains its presence on the worldwide web using different internet advertising tools, social media such as Facebook, Twitter and sure enough the web site (www.aerosvit.com) that was developed based on AeroSvit Airlines’ corporate identity as well as the informational demands of clients depending on their geographic location.

Aerosvit corporate web site appears to be a kind of representative office of the Company within Internet where a client can find all necessary information. The website was created in 2003 and while developing became not only more convenient, but more functional as well. Looking forward clients approaching lines the global changes were made in 2010 on the website, dealing with its design, structure and the content. Now the client has a wide range of online services in addition to online ticketing, such as:

• online dynamic regional special offers
• online flight registration
• online insurance
• online hotel booking
• online stay planner
• online chat
• online car rental
• online lost and found baggage
• online Meridian loyalty program
• online booking change or cancellation

Passengers can carry out the entire booking process during a single session at www.aerosvit.com. This includes acquiring basic information about AeroSvit Airlines, planning the trip, obtaining valid information regarding visas, schedules, airports, etc., and completing the purchase of an air ticket. AeroSvit Airlines’ agents have access to a special limited-access zone of the web site that provides them with all of the references and information needed for an effective cooperation between the agency and AeroSvit Airlines. The Internet is also a prospective place for online advertising and "hot" offers from AeroSvit Airlines.

Distribution policy

AeroSvit Airlines’ distribution policy is aimed at developing its agency network; its own sales network, and interline-agreement networks. Agency sales are established by means of direct agreements with the companies that carry out sales of air tickets as well as by joining global networks that sell air carriage on neutral tickets, such as IATA Billing and Settlement Plans (BSP), US Airline Reporting Corporation (ARC), and Russian Transport Clearing House (TKP). Today, AeroSvit Airlines has direct agreements with more than 200 agents worldwide. It also has contracts with all IATA BSP’s that operate in the countries where AeroSvit Airlines operates flights.
AeroSvit Airlines’ own sales network is established both in Kyiv and in a significant number of AeroSvit Airlines’ representative offices, both in Ukraine and abroad. These functions simultaneously serve as information and advertising venues.

New services

As of 30 April 2009, passengers to Sheremetyevo International Airport and Kharkov International Airport can use online registration, found on the airline's website. It gives passengers a possibility to choose a seat aboard the plane, print the boarding pass and arrive with it to the airport. The online registration closes 2 hours 40 minutes prior to takeoff. The company introduced online registration for all of its flights. Passengers can print out their boarding pass at home by providing their e-ticket number, passenger name and flight details, frequent flyer card number or credit card number.
In addition to registration, AeroSvit introduced other online services. Now customers may also change their flights, request a chat with customer service representative. Latest addition features the ability to pre-order hot meals at ones own discretion.

Company strategy

Strategic goals

AeroSvit Airlines’ sees its main strategic goals as:

• Securing AeroSvit Airlines’ positive image among world air carriers as the most attractive strategic partner in the markets of Ukraine, Central and Eastern Europe, and CIS countries.
• Developing its own international route network using Boryspil International Airport as its principal hub and further developing both its own and interline transfer flows.
• Securing effective feeding of passenger flows both for its own route network and for networks of its code-share partners and other airlines operating to and from Boryspil International Airport.
• Further development of non-stop, transcontinental long-haul flights with convenient connections.
• Securing leading positions on the routes between Ukraine and destinations in Eastern, Central, Northern, and Southern Europe, CIS countries, the Middle East, Asia, and North America.
• Strong cooperation with its partner airlines in Ukrainian Aviation Group Strategic Alliance.

Strategic objectives

AeroSvit Airlines’ strategic objectives include:

Securing an effective competitive position by:

• Operating the best network of routes and schedules in Ukraine.
• Promoting AeroSvit Airlines’ reputation and image based on such factors as:
  • Safety and security.
  • Attractive fares.
  • Quality of service.
  • Reliability.
• Keeping promises to the consumer.
• Paying special attention to frequent flyers and corporate clients.

Ensuring efficient management by:

• Developing AeroSvit Airlines as a highly-efficient airline.
• Creating a competitive costs policy.
• Optimizing the combination of directions of activity.
• Tight control and proactive planning.

Strategic development

To achieve the indicated strategic goals and objectives, AeroSvit Airlines carries out and plans to carry out a number of activities and projects as follows:

• Implementing an effective quality management and assurance program throughout all operational activities.
• Implementing up-to-date information technologies for managing and planning its operational activities.
• Implementing an effective personnel management system by:
  • Selecting and recruiting.
  • Development (training and upgrading).
  • Social guarantees.

Fleet

• Selecting strategic partners, including aircraft manufacturers, and conditions of aircraft deliveries
  • Long-haul
  • Medium-haul
  • Regional/short-haul
• Expanding and upgrading its aircraft fleet, taking into consideration the planned Alliance route network developments

Financial goals

Dynamic growth and improvement strategy supported by:

• Improving profitability and ensuring financial stability
• Tight cost control, including control ensured by the application of modern software

Destinations

Aerosvit destinations

Aerosvit serves over 70 destinations in Asia, Africa, Europe and North America from its base at Kiev Boryspil Airport as well as from other Ukrainian cities.

Main base at
KBP – Boryspil International Airport, Kyiv
Middle East
DXB – Dubai International
TLV – Tel Aviv Ben Gurion International
Asia
BKK – Bangkok Suvarnabhumi Airport	ALA – Almaty International airport
DEL – Delhi	PEK – Beijing Capital International
NJC – Nizhnevartovsk Airport	TAS – Yuzhny Airport, Tashkent
TSE – Astana International
Europe
BUS – Batumi Airport	LED – St.Petersburg Pulkovo
IST – Istanbul/Ataturk International	BUD – Budapest Ferihegy Airport
ATH - Athens International Airport	HAM – Hamburg Airport
CPH - Copenhagen Kastrup	LCA - Larnaca International Airport
SVO – Sheremetyevo Moscow	TXL – Berlin Tegel airport
TBS – Lochini airport Tbilisi	GYD – Heydar Aliyev International Baku
ARN - Stockholm Arlanda	BEG – Nikola Tesla Airport Belgrade
BGY – Bergamo – Orio Al Serio	WAW - Warsaw Frederic Chopin
EVN – Zvartnots Airport, Yerevan	KIV – International Airport Chisinau
KVD – Gyandzha Airport, Azerbaijan	NAP - Naples International
MSQ – Minsk International	KGD – Kaliningrad Devau Airport
PRG - Prague Ruzyne	OTP - Henri Coanda International Airport
SOF - Sofia International	RIX - Riga International Airport
VNO - Vilnius Airport	VKO – Vnukovo Airport
MXP - Malpensa International Airport
North America
JFK - New York John F. Kennedy International
YYZ - Toronto Pearson International

Code share agreements

Partner	Partner's IATA code	Partner's state of registration
LOT	LO	Poland
Estonian Air	OV	Estonia
Azal	J2	Azerbaijan
Air Baltic	BT	Latvia
Belavia	B2	Belarus
CSA	OK	Czech Republic
Thai Airways	TG	Thailand
Pakistan International Airlines	PK	Pakistan
Georgian Airways	A9	Georgia
Armavia	U8	Armenia
Hainan airlines	HU	PR China
Donavia	D9	Russia Federation
Rusline	7R	Russia Federation
Malev	MA	Hungary
DonbassAero	7D	Ukraine
Dniproavia	Z6	Ukraine
Windrose	7W	Ukraine

International flights

A fundamental element of AeroSvit Airlines’ commercial policy is maximizing the use of Boryspil International Airport’s transfer potential as well as the opportunity to attract additional transfer traffic to and beyond other regions of AeroSvit Airlines’ operations. Therefore, AeroSvit Airlines adheres to the following principles:

• Maximum use of all possible connections within its route network as well as those of its partner airlines
• Increasing the number and quality of connections with its own flights at Boryspil International Airport
• Flexible distribution of frequencies in the schedule

Domestic flights

Since 2002, AeroSvit Airlines has started executing the social priority program of domestic, intra-Ukrainian air carriage, operating scheduled flights that connect Dnipropetrovs’k, Odessa, and Simferopol’ with the capital of Ukraine. In 2003-2004, AeroSvit Airlines’ domestic network extended to seven destinations, adding Donetsk, Kharkov, Lvov, and Ivano-Frankovsk to the list of places where AeroSvit flies. When executing the domestic flights program, flight safety, high regularity of flights, and a high level of service have all become priority areas. Special standards of domestic flights were developed, such as making special menus available on all flights. In 2004 establishment of close cooperation with other Ukrainian airlines has supplemented AeroSvit Airlines’ own route network with such destinations as Uzhgorod, Chernovtsy, Lugansk, and Zaporizhzhia.

Today AeroSvit together with its Alliance partner airlines serve flights to majority of domestic destinations which include: Donetsk, Odessa, Simferopol, Dnepropetrovsk, Kharkov, Ivano-Frankovsk, Uzhgorod, Chernovtsy, Lugansk, Sevastopol.

Non-scheduled (charter) flights

Another area of focus for AeroSvit Airlines is non-scheduled or charter, air carriage. From 1994-2004, AeroSvit Airlines, in addition to operating scheduled flights, has been organizing charter programs and performing single ad hoc flights for various customers.

The first stage of AeroSvit Airlines’ charter activities’ development was execution of a program of flights to the Greek island of Crete, which were carried out only in summer months.

Since 1998, AeroSvit Airlines has been increasing the number of charter flights offered. In 1998, the first flights to Antalya (Turkey) were executed. In the beginning of 1999, AeroSvit Airlines opened a new charter route to Hurgada (Egypt). Since 1999, new charter flights to Bulgaria, Turkey, Egypt, Greece, Tunis, and other countries have been added.
AeroSvit Airlines has increased its volume of charter air carriage considerably. In addition to flights to traditional summer resorts, AeroSvit Airlines develops flights to winter skiing resorts in such countries as Austria, France, Finland, Turkey, and Slovakia.

After AeroSvit Airlines added Boeing 767-300ER’s to its fleet, the list of charter routes has been expanded to include such exotic destinations as the Maldives, Tenerife, the Dominican Republic, Indonesia and other locales.

Fleet

Ongoing fulfillment of AeroSvit Airlines’ marketing strategies requires an appropriate fleet of aircraft. We aim to improve our fleet further so that fleet-related constraints do not impede the Airline’s further development. Fleet upgrade plans include the gradual introduction of more advanced medium and long-haul aircraft as well as development of our regional fleet.

In autumn 2002, the first long-haul Boeing 767 aircraft was added to AeroSvit Airlines’ fleet. The company added a second Boeing 767 one year later. These aircraft have become the backbone for the first global, long-haul flight service in the history of independent Ukraine and have provided for the successful launch of five transcontinental routes between Kyiv and North America (New York and Toronto), South East Asia (Bangkok), Central Asia (Delhi), and the Far East (Beijing). These operations have been integrated gradually into AeroSvit Airline’s well-established medium-haul networks in Europe, the Middle East, and CIS countries as well as with its domestic short-haul flights to Ukrainian regional centers.

Cabins

Aerosvit aircraft comprise two-class cabins - business and economy - on all of its international flights. Business passengers are, in most cases, provided with a menu, in which they have three to four options of order for every dish - a main course, a secondary dish, a desert and a drink). Economy class passengers have two options of meals. Aerosvit, unlike many other airlines, still serves meals without special purchase. On long-haul flights, general meals are offered twice, with a snack between them. The company also offers all passengers special food orders (fees may apply) 24 hours prior to the flight. On long-haul routes, business-class passengers are offered a personal audio/video menu. There is also an on-board duty-free shop on all international flights.

Aircraft operated

The Aerosvit Airlines fleet consists of the following aircraft (as of 1 January 2011):

Aircraft	In Fleet	Orders	Options	Passengers			Notes
				C	Y	Total
Boeing 737-300	4	0	0	12	118	130
Boeing 737-400	5	0	0	15	138	153
Boeing 737-500	5	0	0	10	96	106
Boeing 737-800	0	7	7	10	150	170	On order
Boeing 737-900ER	0	4	0	20	165	185	On order
Boeing 767-300ER	4	5	0	20	207	231	Delivery 2010/2011
Total	18	16	7

Antonov An-148

Aerosvit is a launch carrier for Antonov An-148. The company signed a contract with Antonov Bureau, which gave AeroSvit the right for the first two An-148. The first aircraft was delivered on 2 June 2009, and was put on Kiev - Kharkov route. The second aircraft (tail number UR-NTC) was delivered on 22 April 2010 and has begun international flights on 23 May 2010.

Traffic and Statistics

	2005	2006	2007	2008	2009	2010
Passenger load factor (%)	72,9	67,9	72,9	65,7	69,4	70,0
Total flight time (fh)	39151	49054	57977	70743	42199	63890
Revenue passenger km (mill)	3265,4	3561,8	4551,3	5304,6	3373,6	3966,6
Available seat km (mill)	4424, 7	5042,3	6230,9	7624,8	4857,2	5591,9
Revenue tones km (mill)	366,6	396,1	504,4	583,6	379,5	452,1
Total employees	1575	1944	2282	2352	1832	2072
RPK per employee (mill)	2,07	1,83	1,99	2,26	1,84	1,91

Incidents and accidents

On 17 December 1997, Aerosvit Flight 241, a Yakovlev Yak-42, crashed near Thessaloniki, Greece; all 62 passengers and 8 crew members died.

External links

1. Aerosvit Airlines
2. The Air Transport Association (IATA)