EMOJI

WHAT ARE EMOJI?

EMOJI ARE MORE than a millennial messaging fad. Think of them more like a primitive language. The tiny, emotive characters—from 😜 to 🎉 to 💩—represent the first language born of the digital world, designed to add emotional nuance to otherwise flat text. Emoji have been popular since they first appeared on Japanese mobile phones in the late ’90s, and in the past few years they have become a hallmark of the way people communicate. They show up in press releases and corporate emails. The White House once issued an economic report illustrated with emoji. In 2015, 😂 became Oxford Dictionaries’ “Word” of the Year. Emoji are for everyone.

That puts a lot of pressure on the designs and standards for emoji. If emoji are a language for everyone in the digital world, then the emoji lexicon needs to constantly evolve across cultures 👳 , across screens📱 , across time 🕑 . Today there are thousands of emoji depicting people in all their diversity, and thousands more to represent the things we interact with in our world: money 💰, prayer beads 📿, Apple Watches⌚. In the future, as the world becomes increasingly digital and increasingly globalized, emoji will become important tools for translation and communication—a lingua franca for the digital age.