User:Devthaker1910/Persuasive speech
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Persuasive Speech
[edit]
Persuasive speech is a type of speech used to influence someone to accept a point of view through logical reasoning and explanation.[1] It is one of the three most daily used speeches (the other two types being informative and special occasion speeches).[2] Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners.[3] Their goal is to convince or persuade people to believe in a certain point of view.[3] Advertisement is one of the examples of persuasive speech.[4] The sellers have a goal to convince buyers to buys their product.[4] Persuasive speech is also used in debates and legal proceedings.[5]
Ethics of Persuasion
[edit]Persuasive speech can be considered unethical if a speech does not satisfy ethical considerations.[6]The purpose of the speech cannot be for "personal gain at the expense of others or personal gain without the knowledge of the audience".[5]
TARES Test
[edit]TARES test is a test proposed by Sherry Baker and David Martinson to define ethical persuasion.[7] According to this test, a persuasive speech must have all the following components to be considered ethical.[7]
- Truthfulness of the message
- Authenticity of the persuader
- Respect for the audience
- Equity of the persuasive appeal
Fitzpatrick & Gauthier
[edit]To determine how ethical a pitch is, Fitzpatrick & Gauthier came up with three questions that must be honestly answered.[7]
- What is the purpose of persuasion?
- Toward what choices and with what consequences for individual lives is persuasion being used?
- Does the persuasion affect the decision-making process of the audience?
The techniques of persuasive speech
[edit]The three techniques of persuasive speech are described below.
Ethos
[edit]The credibility of a speaker is known as Ethos. The speakers who are credible have better chances at persuading the listeners.[8] Speakers can develop these credibility by appearing trustworthy, and dynamic, using correct language and grammar, or by listing their personal experience.[9]
Pathos
[edit]The ability of a speaker to arise emotions among the listeners using ideas is known as Pathos.[8] Speakers can appeal to pathos by narrating a story from their personal experience, using figures of speech such as metaphor or personification, or using vocal voice varieties.[9]
Logos
[edit]The ability of a speaker to provide a logical explanation for every argument is known as logos.[8] Speakers can appeal to logos by supporting their argument with suitable arguments, presenting facts and data to support their information, or by establishing a conclusion using all the information used in the speech.[9]
The mix
[edit]A persuasive speech should consist of balanced portions of the Ethos, Pathos. Aristotle believed that a speech consisting all the three techniques is the most effective persuasive presentation. However, the speaker should also consider the audience and the occasion before determining the mix.[10]
See also
[edit]References
[edit]- ^ "PERSUASIVE | Definition of PERSUASIVE by Oxford Dictionary on Lexico.com also meaning of PERSUASIVE". Lexico Dictionaries | English. Retrieved 2021-04-19.
- ^ "Defining a Persuasive Speech". oer2go.org. Retrieved 2021-04-19.
- ^ a b McCarthy, Patsy; Hatcher, Caroline (1996). Speaking persuasively: The essential guide to giving dynamic presentations and speeches. Allen & Unwin. pp. 1–2.
- ^ a b publisher (2020-05-13). "Persuasive Advertising". Gourmet Ads. Retrieved 2021-04-19.
- ^ a b c "Introduction to Persuasive Speaking | Boundless Communications". courses.lumenlearning.com. Retrieved 2021-04-19.
- ^ McCarthy, Patsy; Hatcher, Caroline (1996). Speaking persuasively: The essential guide to giving dynamic presentations and speeches. Allen and Unwin. pp. 8–9.
- ^ a b c "Ethics of Persuasion: Public Speaking/Speech Communication". lumen.instructure.com. Retrieved 2021-04-19.
- ^ a b c McCarthy, Patsy; Hatcher, Caroline (1996). Speaking persuasively: The essential guide to giving dynamic presentations and speeches. Allen and Unwin. p. 28.
- ^ a b c "Persuasive Strategies". 2012books.lardbucket.org. Retrieved 2021-04-19.
- ^ McCarthy, Patsy; Hatcher, Caroline (1996). Speaking persuasively: The essential guide to giving dynamic presentations and speeches. Allen and Unwin. p. 29.