User:Dariakovalchuk/SmartPPC EVO
 | The topic of this article may not meet Wikipedia's general notability guideline. (May 2009) |
| This article contains promotional content. (May 2009) |
| Developer(s) | Orbitscripts |
|---|---|
| Operating system | Linux |
| License | Commercial |
| Website | [1] |
SmartPPC EVO (Evolution) is a commercial ad serving software developed by Orbitscripts company. Created as a back-end system it provides ad management features that help to convert websites traffic into profit. Administrator is enabled to serve ads directly from his own advertisers, from various XML feeds ( Miva, Abcsearch, 7Search, Marchex, SearchFeed, ValueClick, etc.) and from ad networks (Google AdSense, AdBrite, Yahoo! Publisher Network, etc.).
For advertisers SmartPPC EVO offers a complete solution for creating and managing advertising campaigns.
Main Features
[edit]Administrator features
[edit]- Ad publishing. Administrator can place ads on an unlimited number of websites defining ad channels where ads will be displayed
- Visitor security methods. Integrated algorithms allow Administrator to filter out fraudulent clicks or undesirable visitors
- Data-rich reports that allow analyzing system efficiency and getting statistics
- Contextual and multi-keyword ads from feeds
And many others.
Advertiser features
[edit]- Creation of campaigns containing text and image ads
- Geo and language targeting
- Ads scheduling
- Powerful reporting tool
And many others.........
History
[edit]SmartPPC EVO is a new branch in SmartPPC software created by Orbitscripts.
Orbitscripts founded in 2001 specializes in ad serving systems, web crawler applications, metasearch engines and affiliate networks development.
SmartPPC products started with Lite version (free source code script). Then sequentially appeared Standard, Pro, and Power (4th generation the pay-per-click search engine) versions. SmartPPC Power obtains a set of plug-ins extending its functional.
SmartPPC EVO was released in May, 2009.
Technology
[edit]SmartPPC EVO is written in PHP, C++, Perl, and uses MySql, PostgreSQL database.
See also
[edit]CPM - Cost Per Mille
CPC - Cost Per Click
Internet marketing
CTR - Click-trough rate
References
[edit]1. SmartPPC EVO Press release
2. SmartPPC EVO on HotScripts.com