User:DR SYED IRFAN
- Dr. Syed Irfan Shafi - Biography
- Early Life and Education
Dr. Syed Irfan Shafi is associated with the Islamic University of Science & Technology (IUST). He has a strong academic background in marketing and brand management.
- Academic Career
Dr. Shafi has made significant contributions to the field of marketing through his research on brand equity, consumer behavior, and promotional strategies. He has co-authored several influential papers, such as "Defining cloud computing in business perspective: A review of research" and "The Influence of Brand Equity on Consumer Buying Behaviour of Organic Foods in India." His work has been cited numerous times, showcasing his impact on the field.
- Research and Contributions
His research interests include brand equity, consumer behavior, integrated marketing communications, and promotional activities' impact on brand equity. He has published extensively in various reputed journals and has contributed valuable insights into marketing practices, particularly in the context of Indian markets.
- Personal Life
Dr. Shafi is known for his dedication to both teaching and research. He actively engages with students and peers to further the understanding of marketing dynamics.
Dr. Syed Irfan Shafi's comprehensive profile and list of publications can be found on his [Google Scholar page](https://scholar.google.com/citations?user=gXk1iL0AAAAJ&hl=en).