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Jay Versace
Born (1998-01-24) January 24, 1998 (age 26)
Pleasantville, New Jersey
Genres
OccupationRecord producer

Jay Versace (born January 24, 1998)[3] is an American record producer and former internet personality.[4][5] He began posting comedy videos onto Vine as a teenager and amassed over three million followers on the platform,[6][7][8] before turning to music production for the first time in 2018.[1][9] He has since produced songs on albums such as SOS (2023) by SZA,[10] Call Me If You Get Lost (2021) by Tyler, the Creator,[11] and Pray for Paris (2020) by Westside Gunn.[2]

Early life

[edit]

Versace was born and raised in Pleasantville, New Jersey.[2][12]

Career

[edit]

2014–2017: Social media career

[edit]

In 2014, he began making comedic videos onto the video-sharing platform Vine, usually involving reenactments of certain scenarios involving his family members, friends, and entertainers.[8] His work was also noted to involve the amplification of the spirituality, creativity, and mental health of black people.[1][13] He relocated to Los Angeles in 2016 at the age of 18.[6] He was nominated for Viner of the Year at the 8th Shorty Awards.[14] Versace had amassed over three million followers and two billion total views on Vine before the platform was discontinued in January 2017.[6][4] Thereafter, he turned to other social media platforms, amassing 2 million followers on Instagram and 500,000 subscribers on YouTube.[7] He also starred alongside American actors Danielle Campbell and Nathan Kress in his own Fullscreen web series, Jay Versace is Stuck in the 90s,[15] which was nominated for Best Web Series at the 10th Shorty Awards.[16] Versace signed a representation contract with United Talent Agency in January 2018,[17] and then was slated to feature alongside American internet personality Miles McKenna in an eight-part web series by Portal A Interactive titled My Wizard & Me, yet this did not come to fruition.[18]

2018–present: Music career

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Versace started experimenting with music production for the first time in May 2018, with help from his musician friends Knxwledge and Pink Siifu.[1][9] He began posting atmospheric, lo-fi music instrumentals to his SoundCloud account.[19] Versace approached American rapper Westside Gunn and asked to work together, before the latter discovered his account and ended up using one of Versace's first-ever songs on his own album, Pray for Paris (2020), titling the track "Versace".[20] He then produced all tracks on the mixtape, The Versace Tape (2020) by American rapper Boldy James, which became the first-ever release on Griselda Records in August 2020.[21] In March 2021, Versace contributed a remix version of the song "Lay_Up.m4a" by Denzel Curry and Kenny Beats to the duo's remix album, Unlocked 1.5 (2021).[22] He also produced the song "Safari" off of American rapper Tyler, the Creator's sixth studio album Call Me If You Get Lost (2021),[11] which won the award for Best Rap Album at the 65th Annual Grammy Awards.[9] Released in August 2022, the track "On God" by American rappers Meechy Darko, Freddie Gibbs and A-Trak, which was co-produced by Versace and Dot da Genius.[23] Versace then produced the songs "SOS" and "Smoking on My Ex Pack" from American singer SZA's second studio album, SOS (2022), which earned him critical acclaim and commercial success.[10]

Personal life

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Versace came out as queer[1] via a Snapchat post in 2016, claiming that "I love people in general idgaf what gender you are".[24][25][7] His mother, Nikesha Dolly Gunter, died of illness in May 2022.[26]

Production discography

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2020

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Westside Gunn - Pray for Paris

  • 09. "Versace"

Boldy James - The Versace Tape

  • 01. "Pony Down Intro"
  • 02. "Maria"
  • 03. "Nu Wave"
  • 04. "Cartier"
  • 05. "Brick Van Exel"
  • 06. "Long Live Julio"
  • 07. "Monte Cristo"
  • 08. "Cardinal Sin"
  • 09. "Bentayga"
  • 10. "Roxycontin"

Pink Siifu and Fly Anakin - FlySiifu’s

  • 08. "Mind Right"

Lil Yachty - Lil Boat 3.5

  • 20. "Lil Diamond Boy" (bonus track)

2021

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Denzel Curry and Kenny Beats - Unlocked 1.5

  • 06. "Lay_Up.m4a (Jay Versace Version)"

Patrick Paige II - If I Fail Are We Still Cool?

  • 12. "Who Am I"

Tyler, the Creator - Call Me If You Get Lost

  • 16. "Safari" (co-produced with Tyler, the Creator)

Westside Gunn - Hitler Wears Hermes 8: Side B

2022

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Fly Anakin - Frank

  • 17. "Bag Man"

Draft Day featuring Lil Yachty - "How Far Will I Go" (single)

Xavier Omär - B l u r r

  • 01. "A Dream"

Meechy Darko - Gothic Luxury

  • 07. "On God" featuring A-Trak and Freddie Dibbs (co-produced with Dot Da Genius)

SZA - SOS

Awards and nominations

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Award Year Category Recipient(s) and nominee(s) Result Ref.
BET Social Awards 2019 Social Hustle Award Himself Nominated [27][28]
Grammy Awards 2022 Best Rap Album Call Me If You Get Lost (by Tyler, the Creator) Won [9]
Shorty Awards 2016 Viner of the Year Himself Finalist [14]
2018 Best Web Series Jay Versace Is Stuck in the 90s Nominated [16]
Soul Train Awards 2016 Internet Soul Sensation Badu Award Himself Won [29]

References

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  1. ^ a b c d e Rose, Jordan (August 4, 2020). "Beats, Blackness, and Revolution: A Conversation With Jay Versace". Vibe. Retrieved April 21, 2023.
  2. ^ a b c Holmes, Charles (May 12, 2020). "From Memes to Music: How Jay Versace Landed On a Westside Gunn Album". Rolling Stone. Retrieved April 18, 2023.
  3. ^ Osborne, Susanna (January 24, 2022). "Happy Birthday: Jay Versace's Seamless Transition From Social Media Star To Executive Producer On Tyler, The Creator's Album". Global Grind. iOne Digital. Retrieved April 22, 2023.
  4. ^ a b Rodrigues, Ashwin (May 13, 2020). "How Vine Star Jay Versace Became a Rap Producer". Vice. Retrieved April 18, 2023.
  5. ^ Wallace, Riley (September 4, 2020). "Griselda Collaborator & Social Influencer Jay Versace Is Paving The Way For Queer Hip Hop Producers — & He Knows It". HipHopDX. Retrieved April 18, 2023.
  6. ^ a b c Cahill, Ryan (April 20, 2018). "Jay Versace interview: "I want to be free of sexuality and not boxed in as a guy who's gay"". Gay Times. Retrieved April 18, 2023.
  7. ^ a b c Hawkins, Erica (June 17, 2020). "Jay Versace Is Living The American Dream, 2.0". Ladygunn. Retrieved April 18, 2023.
  8. ^ a b Starling, Lakin (July 12, 2016). "How Jay Versace Became The Funniest Teenager On The Internet". The Fader. Retrieved April 22, 2023.
  9. ^ a b c d Nwanji, Ngozi (December 9, 2022). "Jay Versace Went From The Face Of Popular Memes To Producer On SZA's Highly Anticipated 'SOS'". AfroTech. Retrieved April 18, 2023.
  10. ^ a b Conteh, Mankaprr (December 12, 2022). "How Jay Versace Got SZA to Talk Her Shit on 'SOS'". Rolling Stone. Retrieved April 18, 2023.
  11. ^ a b Bloom, Madison (June 25, 2021). "Tyler, the Creator Releases New Album Call Me If You Get Lost". Pitchfork. Retrieved April 21, 2023.
  12. ^ Sheppard, Elena (May 30, 2018). "This aspiring comedian got famous by making people laugh in six seconds". Yahoo! Life. Retrieved April 22, 2023.
  13. ^ Hughes, Jazmine (October 31, 2016). "Vine Dries Up. Black Humor Loses a Home". The New York Times. ISSN 0362-4331. Retrieved April 22, 2023.
  14. ^ a b Lee, Ashley (April 11, 2016). "Shorty Awards: The Complete Winners List". The Hollywood Reporter. Retrieved April 22, 2023.
  15. ^ Petski, Denise (August 15, 2017). "Fullscreen Sets Fall Slate: Shows Starring Jay Versace, Danielle Campbell, Nathan Kress". Deadline Hollywood. Retrieved April 22, 2023.
  16. ^ a b Ramos, Dino-Ray (January 16, 2018). "Shorty Awards Nominees: Tiffany Haddish, Lena Waithe Among Those Recognized For Social Media Excellence". Deadline Hollywood. Retrieved April 22, 2023.
  17. ^ "Comedian And Actor Jay Versace Signs With UTA". Tubefilter. January 18, 2018. Retrieved April 22, 2023.
  18. ^ Weiss, Geoff (July 24, 2017). "Portal A Unveils Eight-Series Slate Featuring Jay Versace, Miles McKenna". Tubefilter. Retrieved April 22, 2023.
  19. ^ Cite error: The named reference :6 was invoked but never defined (see the help page).
  20. ^ Setario, Shawn (August 14, 2020). "How Boldy James Made His Griselda Debut With Help From Jay Versace and Westside Gunn". Complex. Retrieved April 22, 2023.
  21. ^ Threadcraft, Torry (August 6, 2020). "Boldy James Announces 'The Versace Tape,' Produced By Jay Versace - Okayplayer". Okayplayer. Retrieved April 22, 2023.
  22. ^ "Denzel Curry and Kenny Beats Release 'Unlocked 1.5' Project f/ Benny the Butcher, Joey Badass, and More". Complex. Retrieved April 22, 2023.
  23. ^ Blistein, Jon (August 3, 2022). "Flatbush Zombies' Meechy Darko Teams With Freddie Gibbs, A-Trak for New Song 'On God'". Rolling Stone. Retrieved April 22, 2023.
  24. ^ Hamedy, Saba (September 28, 2016). "Vine star Jay Versace opens up about his sexuality in a Snap". Mashable. Retrieved April 21, 2023.
  25. ^ McNamara, Brittney (September 27, 2016). "Vine Star Jay Versace Comes Out to Fans About His Sexuality". Teen Vogue. Retrieved April 21, 2023.
  26. ^ Cole, Ty (May 24, 2022). "Fans Come To Jay Versace Defense After Social Media Star Posts A GoFundMe Page For Mother's Memorial". BET. Retrieved April 21, 2023.
  27. ^ Weiss, Geoff (February 22, 2019). "Queen Naija, BlameItOnKway Nominated At Second Annual 'BET Social Awards'". Tubefilter. Retrieved April 22, 2023.
  28. ^ BET [@BET] (January 17, 2019). "These superstars have taken social media & built their AMAZING brands/careers! Vote now for the #SocialHustle award at the #BETSocialAwards!" (Tweet). Retrieved April 22, 2023 – via Twitter.
  29. ^ "The 2016 Soul Train Awards Red Carpet Moments, Winners, Performances & More". The BLACK Media. November 27, 2016. Retrieved April 22, 2023.
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