User:Cheekysport

Cheeky Sport was founded in February 2014 by Joel Beya and officially registered as a company by April 2014. Originally a CRM/Business analyst for Almirall and later on for Astrazeneca Pharmaceuticals. The intention was for Cheeky Sport to be a centre of debates amongst friends and eventually professional footballers, bringing to life the whatsapp 'banter' experience. Joel was quoted as saying 'my friends are funny but yet Whatsapp and twitter are not paying me for this banter'. He reached out to friend and editor Odotsheman to teach him how to use editing programmes as he didn't want to rely on expensive external outlets to help support this vision.